POS machines

2. Mswipe is a leading digital payments and financial
solutions company supporting the growing
merchant community across India
Mswipe was founded in 2011, to empower small
businesses by enabling them to accept digital
payments easily and quickly.
Mswipe services over 21,000 pin codes covering
over 800 cities and towns
Statista report in the financial year 2021, has recorded around 44 billion digital
payments across India.
Thus, it is evident that many Indians prefer to pay digitally now.

3. Mswipe PoS machines are connected to your smartphone and work on an Android
platform for faster and secure transactions.
Mswipe offers POS (Point Of Sale) System lets businesses accept all types of digital
payments. i.e via cards, wallets, mobile payment apps, bank apps, QR Code scanning,
and payment via links.
• Very affordable rates for micro business owners to take advantage
• A single device to accept payments via credit cards, debit cards, UPI and QR codes
• Monthly rental plans instead of transaction based fees- No cost per transaction
• Quick and secure payments
• Android OS based application for faster processing
• Works with your Android smartphone or any dedicated wireless device
• Faster integration with new updates
• 24x7 customer support team to assist you will all your queries
• A range of apps to help you manage your billing, transactions and inventory
• 6 different models of PoS machines to suit your business needs

4. Business Model
Set up payments
• POS Machine
• UPI-QR Codes
• PyByLink
• MoneyBack
Card
Manage your store
• Merchant App
• Mventry App
• Mera Online
Store
• MoneyStore
Grow your business
• Merchant Loans
• Buy Now Pay
Later
• ATM-Express
• NBFC EMI Card

5. mSwipe Communication Strategy
SELL BILL MANAGE

6. Direct Marketing
❖Strong feet on street team which enables 1-1 connect
with their target audience
❖Style of communication
▪ Pre- onboarding Features –
■ quick device activation / ease of transaction / cohort
wise device / low transaction cost
■ Communication Elements – Audio/Visual, Leaflet &
Boucher.
▪ Activated Dealer –
■ Welcome Kits comprising of device, poster
communicating (digital payment accepted here)
▪ Regular replenishment of collaterals -
■ Regular communication with local festive feel
■ Dealer testimonials

7. Online Marketing
1. Clever Tap based customized based push notification
2. OEM based special offers for selected outlets
3. On Screen banks schemes and special offers
4. Enabling retailers to compete other online players by creating hyperlocal
online market place

8. Social Media Marketing
1. Promote success stories through various social media
platforms
2. Connect with users via different festive campaigns
3. Constant promotion of new features & offering

9. Events and Experience
• Participating in various MSME expo’s & exhibitions to promote their
various product offerings
• Tie ups with retailers associations across India
• Speakers opportunities to promote the brand

10. Founded in Year 2010 2018
Valuation 16 Billion 2.8 Billion
Features
Merchant payment, Fund transfer,
Bill Payments, Digital Gold, Financial
Investment, POS machine, Payment
bank & Movie/Travel Tickets
Merchant payment, Merchant loans,
POS machine & Bill Payment.
USP Market share & Single QR code Merchant loans
Total Merchants 20 Mil+ 6 Mil+
Total Funding 2.5 Billion 627.5 Million
Monthly
transactions
700 Mil+ 21 Mil+
COMPETITION

11. Founded in Year 1998 2011
Valuation 2 Billion 145
Million
Features
Merchant payment, Fund transfer,
Bill Payments & Technology Solutions
to acquire new customers
Merchant payment, POS machine,
Buy now Pay later, Dynamic Currency
Conversion & Split Settlement
USP Technology Solutions Buy now, Pay Later
Total Merchants 3,30,000+ 3 Lakhs+
Total Funding 150 Million 51 Million
Monthly
transactions
45 Mil+ 5 Mil+

12. How to bridge the gap and become a market leader
• Paytm is favourite among retailers
• Mswipe is not at all active when it comes to retail business
• “Retail Management” is one area of improvement which Mswipe should focus to compete effectively

13. Paytm POS Machines Vs Mswipe Wisepad Machine

14. How to bridge the gap and become a market leader
• Paytm: Marketing efforts to increase “Brand Visibility”
• Brand ambassador, advertisements, events, festivals
• “Brand Visibility” is one area of improvement which Mswipe should focus to compete effectively

15. How to bridge the gap and become a market leader
• Paytm: Extensive reach across India
• Mswipe: Target Tier 2, Tier 3 cities to get more customers / increase volume of the business
• “Rural Marketing” is one area of improvement which Mswipe should focus to compete effectively

16. How to bridge the gap and become a market leader
Paytm Mswipe
Customer Centric Approach : Paytm POS machines can be
customized as per the user’s needs
Product Centric Approach: Mswipe Wisepad Machine
addresses the diverse audience.
Paytm: Inbuilt Business Analytics: Easy & helpful for
retailers to manage their business effectively
Mswipe: Operations are little complicated to understand
Customer support services are excellent Customer support services are poor
Paytm scores over ease of use, value for money & customer support