1. Libraries, Licenses, Institutional Budgets, and Consortia: What’s a Publisher to Do?
Wednesday, November 19, 2003
Drexel University, Philadelphia PA
Agenda
9:00 Welcome, Introductions
9:30 Overview: Academic and Special Libraries Today: Changes, Challenges,
Choices
Peggy Seiden, Swarthmore College
Carol Bekar, Bristol-Meyers-Squibb
Ann Schaffner, Franklin W. Olin College of Engineering, Moderator
What are the forces that impact libraries today? Changes in higher
education and the business climate? Changes in our users and their
expectations? How do the changes in our environments translate into library
funding and budgets? How can an understanding of these forces help us to
understand the changing library market?
11:00 Break
11:15 An Insider’s View of Consortia
Barbara Preece, Executive Director, Boston Library Consortium
Are consortia multi-faceted service organizations or buying clubs? What
are consortia looking for in licenses and agreements?
12:00 Lunch
1:00 Archiving and Managing Digital Collections
Michael Stoller, New York University
How are changing concepts of archiving impacting libraries’ roles and
choices? How can we overcome the archiving obstacles as we move towards
digital collections?
2:00 Library Purchasing: Who Decide s What and How?
Norman Medeiros, Haverford College
How do libraries actually choose what to purchase? Who makes the
decision? How? What are the key factors?
2:30 Break
2:45 Panel Discussion
Putting it all together: Marketing to Libraries
Norm Medeiros, Library Budgets and Purchasing
Michael Stoller, Digital Collections
Dan Tonkery, EBSCO Information Services: Subscription Agents and
Aggregators
John Tagler, Elsevier: Publishers
Each panelist will address the following questions:
§ What is your vision for marketing to libraries in an ideal world?
§ What are the obstacles to achieving this vision?
§ How do publishers get in the way? How do they help?
What about libraries?
§ How can publishers do better today at marketing to libraries?
4:15 Program Ends