LLAMA LOMS PELS Future Quest:Creating a Vision forAcademic Libraries Presented at ALAAnnual Conference Anaheim 2012
What is PELS?Library Leadership and ManagementAssociation (LLAMA), Library Organization andManagement Section (LOMS), Planning andEvaluating Library Services (PELS)Join LLAMA, then get involvedParticipate in free webinars and other greatprogrammingTake advantage of unique networkingopportunitiesYou don’t need to be a dean or director to join
PresentersCesar Caballero, University Librarian/Dean,California State University, San Bernardino, CADr. Richard Moniz, Director of Library Services,Johnson & Wales University, Charlotte, NCJoe Eshleman, Instruction/Reference Librarian,Johnson & Wales University, Charlotte, NCJanet Bishop, Coordinator, Archives andSpecial Collections Associate ProfessorColorado State University Libraries Fort Collins,COKari Lucas, Head, Access Services, Universityof California San Diego Libraries, San Diego, CA
About our Survey Committee Meetings Exploration/Discussion of the Literature Creating the Survey“Next Step” Discussion Today with Library Leaders (ALA)Continuing the Discussion (ALA Connect)
Survey Demographics Sample of 49 respondents 75% with 11 years or more of experience (42% with 20+ years) 46% from libraries with more than a $5,000,000 budget47% consider their library medium in size71% consider 50% or more of their job administrative
Which of the following services are you currently using in your library? You may choose more than one.Self-Service Checkout Lending E-Readers Outsourcing Discovery Tools Mobile Apps Offering E-books Social Media 0% 20% 40% 60% 80% 100%
e-books Is your library providing enough e- book content?Is your e-book content accessible via mobile devices?Do you use a discovery tool that limits for e-books?
Social Media Librarians need to learn to use it effectively in the marketing and delivery of library content.Social media communications shouldbe reviewed and edited just like print media.
How would you rate the following planning elements (or topics) for use in planning services in academic libraries in the next 3-5 years? Very Important
Understanding and Responding to2009 – UNCC hired an anthropologist User’s needs to conduct ethnographic studies Structured and open-ended interviews Open forums Usability testing of the web site Print and virtual easels Complete redesign of the library and web site based on a wide variety of data
Skills neededQuick survey of University of North by future Carolina at Greensboro MLIS librarians faculty on top 4 skills Interpersonal skills Teaching skills Entrepreneurial with new technologyProblem solving abilities (especially with regard to information)
What would you define as the single greatest challenge to academic libraries (especially as it relates to leadership and management)? 46 Responses – term frequency need(s) 14 budget (s) 11 staff 5 changing 6resources 10 economic 5 users 5 challenge 4 services 9 money 4 people 4 value 6 costs 4 shrinking 4 10 39 28 14
“I think the growing gap in age between middle and senior administrators and newer or younger individuals to the profession is something to consider… while we have also as a profession hosted various leadership sessions, very few have the true skills needed to tackle our libraries of the future”“strategic “having anplanning/identifying organization thatemerging needs so aligns with thethat we can be university’sproactive not mission andreactive” assessment data/information that demonstrates that connection”“Being flexible and responsive enough to navigate a rapidly changing world. Weall need to get comfortable being uncomfortable as a colleague likes to say. Itscrucial not only that we meet user needs, but that we be perceived as doing soin a way that is useful, current, and relevant to our users, as well as appreciatedby our funders. We have to be willing to let go of ALL of our assumptions andinvestigate what is really happening and then respond to it in a timely fashion.”
Solutions -budgets Inventive solutions by libraries that deal with budget crunches: collaborative storage networks open-access content look for other sources of revenue such as library grantsbeef up longstanding partnerships with other librariesdetermine which scholarly journals and other materials are truly “must-keep” items
Solutions -leadership 7 Imperatives for Library Leadership 1. Rethink the operating model2. Understand and respond to user needs 3. Embrace the concept of continuous innovation 4. Forge a digital identity5. Connect with stakeholders in ways that pure internet companies cannot 6. Expand the metrics 7. Be courageous
Which of these academic library service topics would you say is the single most important moving forward? Alignment with institutional mission Innovation and risk taking Assessment Library organization and cultureCurrent data (real time decision making) and patron-driven acquisitions Combined service points 0% 5% 10% 15% 20% 25% 30% 35%
Although “Alignment with Institutional Mission” was the top LITERATURE ranked topic among respondents, a review of the current REVIEW:literature revealed that “Assessment” was the most discussed The Importance of of the top three topics: Assessment of Library Services and Activities •“Institutional Mission” -1 hit •“Strategic Planning” AND “Academic Libraries” -46 hits •“Change Management” -7 hits •“Innovation” AND “Academic Libraries” -20 hits •“Risk-Taking AND Academic Libraries” -0 hits •“Assessment” AND “Academic Libraries”- 322 hits Why is Assessment so important? Examples of how we assess services and activities: Quantitative Assessment LibQUAL Qualitative Assessment “Market Research”-Focus Groups Advisory Boards Anthropological Studies on Information-Seeking Behavior
“[T]he current economic crisis is accelerating trends that wouldhave emerged more slowly. It is compelling a rapid rethinking of how we do business in research libraries and, more fundamentally, what a research library is going to be.” Charles Lowry, “Year 2 of the ‘Great Recession’: Surviving the Present by Building the Future”, 2011Value that is not valued is not valuable. In the marketplace the value of a consumer good (such as a car or a toaster) is determined entirely by the consumer…As Librarians, we pride ourselves on operating outside of the commercial marketplace. However, whether we like it or not, we are working in an information environment, the dynamics of which are very much like those of a free market, except that the currency spent by our “customers” is not money, but time and attention. We procure for ourpatrons products (books, articles, etc.) and offer services (bibliographic instruction, one- on-one research guidance, etc.) that we believe are valuable, and our patrons choosewhether or not to invest time in our offerings based on the value they expect to gain from doing so. Rick Anderson, “The Crisis in Research Librarianship”, 2011
The necessity of SERVICES • Patron-driven models (e.g. acquisitions) •INNOVATION • Shared services (e.g. “strategic collaboration”) •RISK-TAKING • Outsourcing •REFOCUSING • Technology-based innovations •REINVENTION • Game-Based Learning in Information Literacy Instruction (e.g. examples used in Horizon Report) • Web 2.0 Strategies • Mobile Apps • Added Services • GIS initiatives Three major • Computer/Tech Support areas • Digitization/Audio/Large-Scale Printing MARKETING/ FUNDING/FUNDRAISING OUTREACH (Revenue beyond legislative funding, tax-• Branding supported base, and existing endowments)• “Profile-raising” • Grants • Donor Cultivation • For-profit models
Table DiscussionsWhat top issue or issues need to beaddressed and where do we start?Have we missed something else that couldoverride all these issues?How do we prepare for the future?
Wrap-UpFinal thoughtsJoin us through ALA Connect to continuethe discussion!
2010 Top Ten Trends in Academic Libraries: ACRL Research Planning and Review Committee. (June References2010). C&RL News, 71(6), 286-292.Anderson, C. L. (2011). Moving the library agenda forward: Librarians collaborating with the chief libraryadministrator to cultivate campus constituencies. Journal of Library Administration, 51, 179-188.Anderson, R. (2011). The crisis in research librarianship. The Journal of Academic Librarianship, 37(4),289-290.Bailey, E. (2010). Educating future academic librarians: An analysis of courses in academic librarianship.Journal of Education for Library and Information Science 51(1), 30-42.Bryant, A. (March 12, 2011). Google’s quest to build a better boss. New York Times.Chesnut, M. T. (2011). Recession-friendly library market research: Service learning with benefits. Journalof Library Innovation, 2(1), 61-71.Corwin, S. , Hartley, E. & Hawks, H. (2009). The library rebooted. Strategy + Business, 54, 1-12.Halber, M. (2010). The information commons: A platform for innovation. Journal of LibraryAdministration, 50, 67-74.Henry, C. (2011). (2011). E-Content [All things digital]: National scale solutions. Educause Review 46(1).Howard, J. (2009). Libraries Innovate to counter cuts. Chronicle Of Higher Education, 56(14), A1-A9.James-Gilboe L. (2010). Raising the library profile to fight budget challenges. The Serials Librarian, 59,360-369.
Johnson, L., Adams, S. & Cummins, M. (2012). The NMC Horizon Report: 2012 Higher Education Edition. ReferencesAustin, Texas: The New Media Consortium. (continued)Lowry, C. B. (2011). Year 2 of the ‘Great Recession’: Surviving the present by building the future. Journalof Library Administration, 51, 37-55.Murray, A. (2011). Maximizing an economic recession through strategic organizational repositioning. TheBottom Line: Managing Library Finances, 24(1), 13-23.Petrowski, M. J. & Deiss, K. (2009). ACRL 2009 Strategic Thinking Guide for Academic Librarians in theNew Economy. Retrieved fromhttp://www.ala.org/ala/mgrps/divs/acrl/issues/future/acrlguide09.pdfSmale, M. A. (2011). Learning thorough quests and contests: Games in information literacy instruction.Journal of Library Innovation, 2(2)36-55.Staley, D., & Malenfant, K. (2010). Futures Thinking for Academic Librarians: Higher Education in 2025.Retrieved from http://www.ala.org/ala/mgrps/divs/acrl/issues/value/futures2025.pdfWu, S. K., & Lanclos, D. (2011). Re-imagining the users’ experience: An ethnographic approach to webusability and space design. Reference Services Review 39(3), 369-389.