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Financial Insights
For
SMEs Management
Financial Management
Knowledge Sharing Session
Srinivas
ACA, ACMA
 Financial management refers to the efficient and effective management
of money (funds) in such a manner as to accomplish the objectives of the
organization. It is the specialized function directly associated with the top
management. The significance of this function is not only seen in the 'Line'
but also in the capacity of 'Staff' in overall administration of a company. It
has been defined differently by different experts in the field. It includes how
to raise the capital, how to allocate it i.e. capital budgeting. Not only about
long term budgeting but also how to allocate the short term resources like
current assets. It also deals with the dividend policies of the share holders.
 Financial Management means planning, organizing, directing and
controlling the financial activities such as procurement and utilization of
funds of the enterprise. It means applying general management principles to
financial resources of the enterprise.
 FM means planning, directing, monitoring, organizing, and controlling of the
monetary resources of an organization.
WHAT IS FINANCIAL MANAGEMENT??
(DEFINITIONS)
TRADITIONAL BUSINESS
Management & Auditor handled entire business
Management
&
Auditor
Sales & Business
Banks
Government
Multi Branches
Family Finance
Foreign Exchange
Group Business
CURRENT DAY BUSINESS
Multiple professionals support one business
Core
Business
Call Centre
Auditor
IT Consultant
Secretarial Practice & Compliances
Consultants
& Training
Investment Advisor
 VUCA (Volatility, Uncertainty, Complexity & Ambiguity)
 Changing Global Market (Consumers)
 Investment from appropriate source
 Competition (Global & Young Indigenous Entrepreneurs)
 Human Resource
 Technology (ERP, MIS, etc)
 Risk Management
 Increased Statutory Compliance
MANAGEMENT CHALLENGES
 Finance Management:
 Working Capital/ Cash Management/ Forex
 Financial Statement Analysis
 Budgeting & Monitoring
 Costing & Management
 Accounting & MIS:
 Accounting Software
 Payroll & Other functional Areas
 Controls & Audits
 Internal Controls
 Risk Management
 Governance & Compliances:
 Financial Standards
 Statutory Compliance
 Income Tax & Secretarial Practices
CRUCIAL SPECTRUM OF
FINANCIAL MANAGEMENT
FINANCE
MANAGEMENT
 Working Capital means “the
money required to run the day-
to-day operations of business”
 Working Capital is a financial
metric which represents
operating liquidity available to
a business.
 The goal of working capital
management is to ensure that
the firm is able to continue its
operations and that it has
sufficient cash flow to satisfy
both maturing short-term debt
and upcoming operational
expenses.
WORKING CAPITAL
MANAGEMENT
EVENTS OF WORKING CAPITAL
 Manage external commitments with internal resources.
 Repetitive Decision Making: Continuous activity and not one
time.
 Cannot afford to ignore single aspect/ component of working
capital.
 Cost of working capital is higher.
 Mis-management of WC has risk of immediate negative effect on
the business.
 Current business environment is transparent to every customer/
vendor, leading to poor bargaining power for management.
 Stage & size of company is great challenge on WCM.
CHALLENGES IN WCM
 Cash Management:
 Cash budgeting involves estimating the requirements of cash by estimating all the fore
coming receipts and payments (Float Management – Reconcile with bank balance).
 Cash discounts: Both to accelerate collection and early payments.
 Maintain Optimum Cash (Not Less & Not More).
 Inventory Management:
 Fixing Inventory Levels by Classification based on value & volume (ABCD).
 Just in Time
 Enhanced forecast accuracy and demand planning.
 Debtors & Creditors Management:
 Early reminders/dunning cycles: Early reminders and short dunning cycles thus have a
direct impact on late payments.
 Back-to-back agreements Balancing the due dates of receivables and payables helps
to avoid excessive pre-financing of suppliers and can even lead to a positive cash
balance.
 Factoring/ Discounting.
 Disciplined credit policy (Payment & Collection).
 Customer/ Vendor evaluation.
 Variance Management – Review every event in WC to address the change.
 (As Warren Buffett told “Don’t lose money” “Don’t forget Rule No.1”).
TECHNIQUES TO MANAGE
WORKING CAPITAL
 Rule 1: Long term applications (LTA) are to be financed through
Long Term Sources (LTS) only.
 Rule 2: Long Term Applications (LTA) should not be financed
through Short Term Sources (STS).
 Rule 3: Short Term Applications (STA) should be funded through
Short Term Sources (STS).
 Short Term Applications (STA) can be funded by Long Term
Sources (LTS). (???)
Note: The above rules are applicable for funds generated externally &
internally.
RULES OF FINANCING
 Cost Accounting arose at the height of the industrial
revolution when businessmen wanted to know what was the
cost of producing a product or rendering a service.
 Objectives of Cost Accounting:
 Ascertainment of Cost (at all levels)
 Cost Control
 Cost Reduction
 Decision Making
 Pricing
 Methods of Ascertaining Cost:
 Traditional Costing Methods
 Modern Costing Methods
 Hybrid Method
COST MANAGEMENT
 Identify Product/ Unit cost taking into account administrative OH, Capacity
utilization, etc.
 Ascertain OH absorption if Standard Costing is followed and arrive at
variance.
 Product cost monitoring should be made every shorter time possible
(monthly, weekly, batch wise, etc).
 Monthly Costing P&L should be prepared.
 Costing should be separate function in the organization.
 Review of cost drivers and assumptions in costing on a reasonably
intervals.
 Cost comparison should be a continuous process (with historical cost,
competitor cost, industry cost, etc).
 Pricing & Costing Method Relationship (cost plus pricing, competitor
pricing, regulated pricing, etc).
ATTRIBUTES TO BETTER
COST MANAGEMENT
 Methodical control of an
organization's operations
through establishment of
standards and targets
regarding income and
expenditure, and a
continuous monitoring and
adjustment of performance
against them.
 Budgetary control is the way
of controlling organisation
in which different budgets
are made and with these
budgets, organisation finds
its weak points and then it
improves these weak points.
 Budget is Management’s
Commitment.
BUDGET & MONITORING
TYPES OF BUDGET
Project
Budget
Master
Budget
Flexible
Budget
Zero
Based
Budget
Responsibility
Accounting
Activity
Based
Budget
Mission
Vision
Corporate & Business
Strategy
Annual Goals & Objectives
Annual Budget
ALIGNING THE BUDGET
 Objective: Have to set the objective first
 Understanding of Cost Behavior : Need to understand
different elements of costs attached with
 Forecasting: Of market, customer preference, competitor,
Govt policies
 Coordination: Between each department, different level of
Mgt
 Communication & Reporting: Between divisional and
functional Manager
 Flexibility: Must have a scope for Adjustment based on
actual situation
 Accounting data support: Past data if available.
 Use appropriate budgeting method. If new, use Zero Base
Budgeting.
ESSENTIAL ELEMENTS OF
BUDGET
 The process of evaluating businesses,
projects, budgets and other finance-
related entities to determine their
suitability for investment. Typically,
financial analysis is used to analyze
whether an entity is stable, solvent,
liquid, or profitable enough to be
invested in.
 Some important ratios for analyzing
performance of a company:
 Operating profit margin
 Net profit margin
 Return on Capital Employed
 Current Ratio
 Debt Equity ratio
 Interest coverage ratio
 Earnings per share
 Price Earnings ratio
 Return on Net worth
FINANCIAL STATEMENT
ANALYSIS
 Operating profit margin
 Indicates the business profitability
 OPM = EBITDA / Operating Income (or Net Sales)
 Net profit margin
 Indicates the returns generated by the business for its owners
 NPM = PAT / Operating Income (or Net Sales)
 Return on Capital Employed
 Indicates true measure of performance of an enterprise
 The capital employed in business is Equity capital, reserves and surplus,
long term debt and short term debt.
 Returns generated for all these providers of capital is EBIT.
 ROCE = EBIT / (‘Networth’ + ‘Total Debt’)
 The ratio is independent of the industry, capital structure or asset
intensity.
 Interest coverage
 The ratio indicates the cushion the company has, to service its interest
 Interest coverage = EBITDA / Interest cost
 Higher the ratio, better it is for the lenders
 For healthy companies, Interest coverage ranges from 2.0x to 8.0x.
RATIOS
 Debt Equity ratio
 The ratio of borrowed funds to owners’ funds
 D:E ratio is also known as ‘gearing’, ‘leverage’ or ‘capital structure’
 Gearing = (Long term debt + Short Term debt)
(Equity capital + Reserves & Surplus)
 For most manufacturing companies, D:E less than 2.0x is considered
healthy.
 Current ratio
 This is a commonly used ‘liquidity ratio’, used by banks that lend for
‘working capital’
 Current ratio = Current Assets
Current liabilities + Short term debt
 The ratio indicates the ratio of short term assets to short term
liabilities.
 Indirectly, the ratio also indicates the proportion of long term assets
funded by long term liabilities.
 For solvent companies, current ratio ranges between 1.2x to 2.0x.
RATIOS
 Earnings Per Share (EPS)
 The Profit earned by the company for each share in the share capital
of the enterprise
 EPS = Profit After Tax
Number of Equity shares outstanding
 Price - Earnings Ratio (PE)
 The ratio of current market price of the equity share to the annual
earnings per share
 PE = Current Market Price per share
Earnings Per Share (EPS)
 PE is expressed in ratio or times.
 When EPS is negative, PE is meaningless.
RATIOS
ACCOUNTS & MIS
 At a fundamental level, there are two types of accounting
information:
 Financial Accounts
 Management Accounts
 Financial accounts are geared towards external users of
accounting information (i.e. investors, industry commentators
and government agencies), whereas management accounts are
geared towards internal users of accounting information.
 Profit & Loss Account
 Balance Sheet
 Cash Flow Statement
 Management Accounts are used to help management record,
plan and control the activities of a business and to assist in the
decision-making and decision taking processes. They can be
prepared for any period of time such as daily, weekly, monthly or
yearly.
ACCOUNTING OVERVIEW
 Objectives of MIS & Reports
 Efficient Decision Making
 Compile Information on a Timely basis
 Effective Tool for Planning
 Support of its business process and
operations
 Support strategies for competitive
advantage
 Means to create MIS & Reports
 Accounting Software/ ERP
 Separate MIS Software/ BI Tool
 Excel based reports
 MIS Process:
 Collection
 Organization
 Distribution
 Storage of wide information
 Managerial control & analysis of data
MIS & REPORTS
CONTROLS & AUDITS
 Business risks implies uncertainty in profits or danger of loss
and the events that could pose a risk due to some unforeseen
events in future, which causes business to fail.
 Business risks can be classified by the influence by two major
risks: internal risks (risks arising from the events taking place
within the organization) and external risks (risks arising from
the events taking place outside the organization).
 Major Types of Risk:
 Strategic Risk
 Financial Risk
 Operational Risk
 Compliance Risk
INTERNAL CONTROLS &
RISK MANAGEMENT
ERM PROCESS
 Techniques for Identifying Risks:
 Brainstorming
 Event inventories and loss event data
 Interviews and self-assessment
 Facilitated workshops
 SWOT analysis
 Risk questionnaires and risk surveys
 Scenario analysis
 Using technology
 Other techniques
 Risk handling can be classified into 4 ways:
 Avoid
 Transfer
 Mitigate
 Accept
RISK MANAGEMENT
GOVERNANCE &
COMPLIANCE
STATUTORY COMPLIANCE
I don’t know
which laws are
applicable
How to make
compliances
on time?
I am bored
of
Stereotyped
Compliance
system
Appoint
compliance
consultant for
HR,
Registrations,
VAT, ED, Tax,
etc.
Conduct yearly
audit to asses
the applicability
of compliances.
Direct
management
involvement
necessary.
COMPLIANCE HANDLING
DESIGNING
EFFECTIVE & USER FRIENDLY
COMPLIANCE MANAGEMENT SYSTEM
TO LAY DOWN STRONG FOUNDATION FOR
GOOD GOVERNANCE
CORPORATE GOVERNANCE
Clause 49 of Listing
Agreement:
“ The Board shall
periodically review
compliance
reports of all laws
applicable to the
company,
prepared by the
company as well as
steps taken by
the company to
rectify instances of
non-compliances.”
Product
Profile
Factory
Location
Sector
Segment
Transaction
Employees
COMPANY POLICIES
OPERATIONAL PLANNING AND EXECUTION
DIR A DIR B DIR C DIR D DIR E
BOARD OF
DIRECTORS
CORPORATE
PLANNING
LEGAL
FINANCE AND
ACCOUNTS
HUMAN
RESOURCES
CORPORATE
COMMUNICATION
PRODUCTION
AND OPERATIONS
MARKETING
INFORMATION
TECHNOLOGY
DEPARTMENTS IN A COMPANY
EXTERNAL STAKEHOLDERS
Company Secretary
INVESTORS
GOVERNMENT AND
REGULATORS
SOCIETY
SUPPLIERS
CUSTOMERS
LENDERS
GRC MANAGEMENT
MAXimizing Value
PROGOVERNANCE
SYSTEMATIC APPROACH
RISK MANAGEMENT
ANY QUESTIONS ???
THANK YOU
Contact for Financial Process Management
Srinivas
Chennai
srinivasbonline@gmail.com

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Finance for Non - finance

  • 1. Financial Insights For SMEs Management Financial Management Knowledge Sharing Session Srinivas ACA, ACMA
  • 2.  Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not only seen in the 'Line' but also in the capacity of 'Staff' in overall administration of a company. It has been defined differently by different experts in the field. It includes how to raise the capital, how to allocate it i.e. capital budgeting. Not only about long term budgeting but also how to allocate the short term resources like current assets. It also deals with the dividend policies of the share holders.  Financial Management means planning, organizing, directing and controlling the financial activities such as procurement and utilization of funds of the enterprise. It means applying general management principles to financial resources of the enterprise.  FM means planning, directing, monitoring, organizing, and controlling of the monetary resources of an organization. WHAT IS FINANCIAL MANAGEMENT?? (DEFINITIONS)
  • 3. TRADITIONAL BUSINESS Management & Auditor handled entire business Management & Auditor Sales & Business Banks Government Multi Branches Family Finance Foreign Exchange Group Business
  • 4. CURRENT DAY BUSINESS Multiple professionals support one business Core Business Call Centre Auditor IT Consultant Secretarial Practice & Compliances Consultants & Training Investment Advisor
  • 5.  VUCA (Volatility, Uncertainty, Complexity & Ambiguity)  Changing Global Market (Consumers)  Investment from appropriate source  Competition (Global & Young Indigenous Entrepreneurs)  Human Resource  Technology (ERP, MIS, etc)  Risk Management  Increased Statutory Compliance MANAGEMENT CHALLENGES
  • 6.  Finance Management:  Working Capital/ Cash Management/ Forex  Financial Statement Analysis  Budgeting & Monitoring  Costing & Management  Accounting & MIS:  Accounting Software  Payroll & Other functional Areas  Controls & Audits  Internal Controls  Risk Management  Governance & Compliances:  Financial Standards  Statutory Compliance  Income Tax & Secretarial Practices CRUCIAL SPECTRUM OF FINANCIAL MANAGEMENT
  • 8.  Working Capital means “the money required to run the day- to-day operations of business”  Working Capital is a financial metric which represents operating liquidity available to a business.  The goal of working capital management is to ensure that the firm is able to continue its operations and that it has sufficient cash flow to satisfy both maturing short-term debt and upcoming operational expenses. WORKING CAPITAL MANAGEMENT
  • 10.  Manage external commitments with internal resources.  Repetitive Decision Making: Continuous activity and not one time.  Cannot afford to ignore single aspect/ component of working capital.  Cost of working capital is higher.  Mis-management of WC has risk of immediate negative effect on the business.  Current business environment is transparent to every customer/ vendor, leading to poor bargaining power for management.  Stage & size of company is great challenge on WCM. CHALLENGES IN WCM
  • 11.  Cash Management:  Cash budgeting involves estimating the requirements of cash by estimating all the fore coming receipts and payments (Float Management – Reconcile with bank balance).  Cash discounts: Both to accelerate collection and early payments.  Maintain Optimum Cash (Not Less & Not More).  Inventory Management:  Fixing Inventory Levels by Classification based on value & volume (ABCD).  Just in Time  Enhanced forecast accuracy and demand planning.  Debtors & Creditors Management:  Early reminders/dunning cycles: Early reminders and short dunning cycles thus have a direct impact on late payments.  Back-to-back agreements Balancing the due dates of receivables and payables helps to avoid excessive pre-financing of suppliers and can even lead to a positive cash balance.  Factoring/ Discounting.  Disciplined credit policy (Payment & Collection).  Customer/ Vendor evaluation.  Variance Management – Review every event in WC to address the change.  (As Warren Buffett told “Don’t lose money” “Don’t forget Rule No.1”). TECHNIQUES TO MANAGE WORKING CAPITAL
  • 12.  Rule 1: Long term applications (LTA) are to be financed through Long Term Sources (LTS) only.  Rule 2: Long Term Applications (LTA) should not be financed through Short Term Sources (STS).  Rule 3: Short Term Applications (STA) should be funded through Short Term Sources (STS).  Short Term Applications (STA) can be funded by Long Term Sources (LTS). (???) Note: The above rules are applicable for funds generated externally & internally. RULES OF FINANCING
  • 13.  Cost Accounting arose at the height of the industrial revolution when businessmen wanted to know what was the cost of producing a product or rendering a service.  Objectives of Cost Accounting:  Ascertainment of Cost (at all levels)  Cost Control  Cost Reduction  Decision Making  Pricing  Methods of Ascertaining Cost:  Traditional Costing Methods  Modern Costing Methods  Hybrid Method COST MANAGEMENT
  • 14.  Identify Product/ Unit cost taking into account administrative OH, Capacity utilization, etc.  Ascertain OH absorption if Standard Costing is followed and arrive at variance.  Product cost monitoring should be made every shorter time possible (monthly, weekly, batch wise, etc).  Monthly Costing P&L should be prepared.  Costing should be separate function in the organization.  Review of cost drivers and assumptions in costing on a reasonably intervals.  Cost comparison should be a continuous process (with historical cost, competitor cost, industry cost, etc).  Pricing & Costing Method Relationship (cost plus pricing, competitor pricing, regulated pricing, etc). ATTRIBUTES TO BETTER COST MANAGEMENT
  • 15.  Methodical control of an organization's operations through establishment of standards and targets regarding income and expenditure, and a continuous monitoring and adjustment of performance against them.  Budgetary control is the way of controlling organisation in which different budgets are made and with these budgets, organisation finds its weak points and then it improves these weak points.  Budget is Management’s Commitment. BUDGET & MONITORING
  • 17. Mission Vision Corporate & Business Strategy Annual Goals & Objectives Annual Budget ALIGNING THE BUDGET
  • 18.  Objective: Have to set the objective first  Understanding of Cost Behavior : Need to understand different elements of costs attached with  Forecasting: Of market, customer preference, competitor, Govt policies  Coordination: Between each department, different level of Mgt  Communication & Reporting: Between divisional and functional Manager  Flexibility: Must have a scope for Adjustment based on actual situation  Accounting data support: Past data if available.  Use appropriate budgeting method. If new, use Zero Base Budgeting. ESSENTIAL ELEMENTS OF BUDGET
  • 19.  The process of evaluating businesses, projects, budgets and other finance- related entities to determine their suitability for investment. Typically, financial analysis is used to analyze whether an entity is stable, solvent, liquid, or profitable enough to be invested in.  Some important ratios for analyzing performance of a company:  Operating profit margin  Net profit margin  Return on Capital Employed  Current Ratio  Debt Equity ratio  Interest coverage ratio  Earnings per share  Price Earnings ratio  Return on Net worth FINANCIAL STATEMENT ANALYSIS
  • 20.  Operating profit margin  Indicates the business profitability  OPM = EBITDA / Operating Income (or Net Sales)  Net profit margin  Indicates the returns generated by the business for its owners  NPM = PAT / Operating Income (or Net Sales)  Return on Capital Employed  Indicates true measure of performance of an enterprise  The capital employed in business is Equity capital, reserves and surplus, long term debt and short term debt.  Returns generated for all these providers of capital is EBIT.  ROCE = EBIT / (‘Networth’ + ‘Total Debt’)  The ratio is independent of the industry, capital structure or asset intensity.  Interest coverage  The ratio indicates the cushion the company has, to service its interest  Interest coverage = EBITDA / Interest cost  Higher the ratio, better it is for the lenders  For healthy companies, Interest coverage ranges from 2.0x to 8.0x. RATIOS
  • 21.  Debt Equity ratio  The ratio of borrowed funds to owners’ funds  D:E ratio is also known as ‘gearing’, ‘leverage’ or ‘capital structure’  Gearing = (Long term debt + Short Term debt) (Equity capital + Reserves & Surplus)  For most manufacturing companies, D:E less than 2.0x is considered healthy.  Current ratio  This is a commonly used ‘liquidity ratio’, used by banks that lend for ‘working capital’  Current ratio = Current Assets Current liabilities + Short term debt  The ratio indicates the ratio of short term assets to short term liabilities.  Indirectly, the ratio also indicates the proportion of long term assets funded by long term liabilities.  For solvent companies, current ratio ranges between 1.2x to 2.0x. RATIOS
  • 22.  Earnings Per Share (EPS)  The Profit earned by the company for each share in the share capital of the enterprise  EPS = Profit After Tax Number of Equity shares outstanding  Price - Earnings Ratio (PE)  The ratio of current market price of the equity share to the annual earnings per share  PE = Current Market Price per share Earnings Per Share (EPS)  PE is expressed in ratio or times.  When EPS is negative, PE is meaningless. RATIOS
  • 24.  At a fundamental level, there are two types of accounting information:  Financial Accounts  Management Accounts  Financial accounts are geared towards external users of accounting information (i.e. investors, industry commentators and government agencies), whereas management accounts are geared towards internal users of accounting information.  Profit & Loss Account  Balance Sheet  Cash Flow Statement  Management Accounts are used to help management record, plan and control the activities of a business and to assist in the decision-making and decision taking processes. They can be prepared for any period of time such as daily, weekly, monthly or yearly. ACCOUNTING OVERVIEW
  • 25.  Objectives of MIS & Reports  Efficient Decision Making  Compile Information on a Timely basis  Effective Tool for Planning  Support of its business process and operations  Support strategies for competitive advantage  Means to create MIS & Reports  Accounting Software/ ERP  Separate MIS Software/ BI Tool  Excel based reports  MIS Process:  Collection  Organization  Distribution  Storage of wide information  Managerial control & analysis of data MIS & REPORTS
  • 27.  Business risks implies uncertainty in profits or danger of loss and the events that could pose a risk due to some unforeseen events in future, which causes business to fail.  Business risks can be classified by the influence by two major risks: internal risks (risks arising from the events taking place within the organization) and external risks (risks arising from the events taking place outside the organization).  Major Types of Risk:  Strategic Risk  Financial Risk  Operational Risk  Compliance Risk INTERNAL CONTROLS & RISK MANAGEMENT
  • 29.  Techniques for Identifying Risks:  Brainstorming  Event inventories and loss event data  Interviews and self-assessment  Facilitated workshops  SWOT analysis  Risk questionnaires and risk surveys  Scenario analysis  Using technology  Other techniques  Risk handling can be classified into 4 ways:  Avoid  Transfer  Mitigate  Accept RISK MANAGEMENT
  • 31. STATUTORY COMPLIANCE I don’t know which laws are applicable How to make compliances on time? I am bored of Stereotyped Compliance system Appoint compliance consultant for HR, Registrations, VAT, ED, Tax, etc. Conduct yearly audit to asses the applicability of compliances. Direct management involvement necessary.
  • 32. COMPLIANCE HANDLING DESIGNING EFFECTIVE & USER FRIENDLY COMPLIANCE MANAGEMENT SYSTEM TO LAY DOWN STRONG FOUNDATION FOR GOOD GOVERNANCE
  • 33. CORPORATE GOVERNANCE Clause 49 of Listing Agreement: “ The Board shall periodically review compliance reports of all laws applicable to the company, prepared by the company as well as steps taken by the company to rectify instances of non-compliances.” Product Profile Factory Location Sector Segment Transaction Employees
  • 34. COMPANY POLICIES OPERATIONAL PLANNING AND EXECUTION DIR A DIR B DIR C DIR D DIR E BOARD OF DIRECTORS CORPORATE PLANNING LEGAL FINANCE AND ACCOUNTS HUMAN RESOURCES CORPORATE COMMUNICATION PRODUCTION AND OPERATIONS MARKETING INFORMATION TECHNOLOGY DEPARTMENTS IN A COMPANY EXTERNAL STAKEHOLDERS Company Secretary INVESTORS GOVERNMENT AND REGULATORS SOCIETY SUPPLIERS CUSTOMERS LENDERS
  • 37. THANK YOU Contact for Financial Process Management Srinivas Chennai srinivasbonline@gmail.com