1. Stedin runs the
electricity and
gas distribution
infrastructure of Eneco Holding N.V.,
Jeroen de Swart, CEO of Stedin
“During an impressive session, we were unambiguously confirmed in what we had already
been suspecting for a longer time, but hadn’t been able to address objectively yet: as an
organization, we agree on our strategic goals and thus on where to go, but we insufficiently
The S-ray
Alignment Scan ™
a large-cap energy company listed agree on the way to get there. Additionally, it is now clear where exactly in our organization we
at the Euronext stock exchange. have to strengthen the ties. This is an indispensible insight for an organization like Stedin that
thrives on the successful cooperation between departments and units.”
Tata Steel Co van Dort, CFO of Tata Steel Nederland B.V.
Nederland “Being an innovative technology company, we have been in the forefront with the
B.V. is part of the Tata Steel Group, S-ray Alignment Scan™ too. In our own field of competence, we know how to transfer scientific
a large-cap steel company listed at discovery into practical value. The S-ray Alignment Scan™ proves that such a transfer works very
the Bombay and National Indian well too in the “softer” management discipline.”
stock exchanges.
CRH Landscaping Europe is Andre Barendregt, COO of CRH Private Landscaping Western Europe
part of CRH plc., a large-cap “As an executive, you usually know where the pain in your organization is located. It is your job
building material company to know. The power of the S-ray Alignment Scan™ is that it makes the organization itself put
listed at the New York, pressure upon these pain points, collectively. Consequently, the acceptance of the pain is high,
London and Irish stock exchanges. as is the willingness to change. A highly valuable experience.”
Ctac N.V. is a Henny Hilgerdenaar, CEO of Ctac N.V.
medium-cap ICT “Although our strategy is known, it turns out to be perceived in many different ways by our
company listed
at the Euronext stock exchange.
people. Consequently, our business units have drifted away from each other too far. This is not
we want; we are one Ctac after all. This is what the S-ray Alignment Scan™ has learned us and
clearly, this lesson touched upon a raw nerve: rarely have I witnessed a more glowing awayday
Enabling People To Get The Big Picture™
than the day that we discussed the outcome of the scan with our top-40 managers. I can
recommend this crucial alignment experience to every CEO.”
S-ray Diagnostics® is a private company of the Erasmus University Rotterdam. Its purpose is to valorize
scientific knowledge developed in the applied fields of strategy implementation, management control,
organizational behavior and data visualization. As such, S-ray Diagnostics® is the multi-disciplinary cooperation
between the Erasmus School of Economics, the Rotterdam School of Management, the Erasmus School of
Accounting and Assurance, and the Erasmus Research Institute of Management.
Erasmus University Rotterdam Campus Woudestein, room H7-34 | Burgemeester Oudlaan 50 |
3062 PA Rotterdam, The Netherlands | P.O. Box 1738 | 3000 DR Rotterdam, The Netherlands
| T +31 10 408 9539 | E info@s-ray.nl | I www.s-ray.nl

2. “As an executive,
can you afford NOT to know
whether your people understand,
align with and commit
to your business strategy?”
S-ray Diagnostics ® Our elementary vision
Strategy and Execution Are One
What determines the success of your
Our value proposition
Enabling People to Get
the Big Picture™
corporate strategy is its effective execution. How do you know for your organization? By
We are S-ray Diagnostics®. We exist to make The root cause of a poorly executed putting your corporate strategy to the test.
strategy is in the very idea of strategy S-ray Diagnostics® developed a unique and
execution itself. As if strategy execution innovative measurement tool for this very
your corporate strategy a success. Most were something distinct from strategy purpose: the S-ray Alignment Scan™. Our answered with a focused number of five to
development. Well, it is not. The distinction scan delivers an in-depth and crystal-clear seven goal statements. Less is more. This
corporate strategies are great, bright and between the strategy and its execution is diagnostic picture of the locus, degree and requirement makes our diagnostics an
fundamentally flawed. If your strategy content of strategic alignment throughout intervention at the same time, in case your
doesn’t get executed, then it isn’t a strategy. your organization. Which business units, corporate strategy has yet to meet the
beautiful. The intriguing fact is that a lot of these departments and teams are aligned and required format. that highly aligned executive teams deliver
Your executive assignment which ones are not? What is the alignment superior organizational performance. By
strategies don’t work or even fail. Apparently, Making Strategy Everyone’s about and is it connected to the alignment Your added value means of our S-ray Alignment Scan™, we
Everyday Job of the executive team? The diagnostic Evidence-Based Diagnostics stretch the scope of alignment, since it is
If your strategy is not alive in your outcome is delivered in an easy-to-interpret The outcome of the S-ray Alignment Scan™ is our belief that an organization-wide
having a strategy is not a guarantee for success. organization and has no status among your visual format, allowing everyone in your not our expert opinion; rather, it represents strategic alignment, which spans across
people, then your people are unaware of, at organization to understand and get the the collective mind-set of the people in your managerial levels and across functional
best puzzled by, and for sure not committed picture, the big picture that is, since we are organization. In a time-efficient manner, boundaries, will produce even better
to your strategy. If that’s the case, then dealing with strategy. everyone in your organization is involved in results. To investigate this claim,
what is that great, bright and beautiful plan the diagnostics. This makes the diagnostic S-ray Diagnostics® is set-up as a company
you are having? Well, it is what it is: a plan. Our diagnostic solution outcome evidence-based and thus objective, of the Erasmus University Rotterdam. This
And a plan is a plan: it is nothing, unless it The S-ray Alignment Scan™ while turning the entire effort into a sort of set-up simultaneously allows us to tap into
gets executed… in everyone’s everyday job. Although great, bright and beautiful, many collective sense making at the same time. a rich and state-of-the-art knowledge
Any operational job – and there are many strategies are lengthy, abstract and complex This is an invaluable asset of the S-ray reservoir. Consequently, we deliver our
of them in your organization – can be too. There can be no strategic alignment Alignment Scan™, which stimulates a broadly evidence-based diagnostics in combination
executed in multiple ways; which way is without a clear, strategic focus. Therefore, sensed urgency to change, once people see with science-based assessments of proven
the strategically right way? Only your your corporate strategy is to be narrowed themselves that the big picture is missing. predictors of strategic alignment. So we not
strategy can point out the right way. If your down to the very core: where to go and only picture the current state of strategic
strategy is not that orchestrating guideline, how to get there? This dual question Our quality guarantee alignment in your organization, but we
then everyday operational decision-making addresses the fundamental essence of any Science-Based Assessments sketch the effective pathway to an
and priority setting are uncoordinated … at strategy. The S-ray Alignment Scan™ applies The outcome of our diagnostics is relevant. improved, future picture too. Needless to
the expense of strategic effectiveness and, a very strict format to the dual strategy The proven fact is: strategic alignment say that our scientific drive ensures a
consequently, organizational performance. question: each of both questions is to be matters. Scientific evidence demonstrates high-quality guarantee.