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The Paralympic Legacy by Fondazione CRT
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7. FONDAZIONE CRT – GRANTS IN THE SOCIAL FIELD 196 million euro : the total amount granted by Fondazione CRT from 1991 to the health, assistance and caregiving areas
8. FONDAZIONE CRT – VIVOMEGLIO (“LIVING A BETTER LIFE”) Starting from 2005, Fondazione CRT sat up a program neatly devoted to funding organisation directly providing services for people with disabilities: the “Vivomeglio” program, with the goal of improve quality of life (“living a better life” is the motto)
9. FONDAZIONE CRT – VIVOMEGLIO (“LIVING A BETTER LIFE”) In the last four years, Vivomeglio funded 418 organisation with a total amount of 5,6 million euro
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11. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 BEYOND ADHESION, A DECISIVE ROLE The participation of the Fondazione CRT in the organisation of the Paralympic event wasn’t planned in advance. With exceptional funding of 20 million euros, just two months before the opening of the Games, the Fondazione CRT supplied the economic support needed. Above all, not having the objectives of a commercial sponsor, it was able to play an important role in the Organising Committee, working to strengthen the messages and instances promoted through the Paralympics .
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13. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 BEYOND THE GAMES, A WIDESPREAD SPIRIT The interest in the effects of disability can represent a collective interest: if a service, a product or any banal everyday activity could be dealt with in consideration of the possible use by a disabled person, the quality of life would improve for everyone.
14. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 ACCEPTING THE CHALLENGE In the light of the countless positive reflections generated by the Paralympic experience and then disseminated throughout the entire activity of the CRT Foundation, it is important to highlight how this has depended on direct participation, personally, on the frontline, in the organisation of the IX Paralympic Winter Games . An important presence and an active role which also had a tangible effect on the involvement of the general public.
15. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 OPTIMISING THE POSITION The direct participation of a non-profit organisation in the direct management of the Paralympic event not only ensures increased consistency of the operations, but also represents an excellent investment in terms of the cost/benefits ratio and of image. In short, information on the instruments to make things simpler and the ability to network with others are the foundations for more efficient and effective social communication.
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17. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 MANAGING ENTHUSIASM The best representatives of the spirit implemented by the Fondazione CRT Foundation were the numerous volunteers who contributed to the running and success of the event: from the enthusiastic youngsters recruited directly in schools and universities, to the more expert volunteers of the emergency services. They were selected and arranged into teams by the Foundation, and thanks to them and their constant activity in terms of entertainment and distribution of gadgets, an atmosphere of fervid expectation was created, followed by intense participation in the sporting and other events. From the journey of the torch to the cauldron and the individual sporting events, every appointment was warmed by great audience participation and joyful, colourful support.
18. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 PROGRESSING STEP BY STEP The IX edition of the Winter Paralympics clocked up another record in comparison to previous editions: the lighting of the first Paralympic torch and its journey across the territory of the Games to the lighting of the cauldron at the opening ceremony. The enthusiastic torchbearers and the participation of the public along the route of the torch are another example of the results of the considerable commitment of the Fondazione CRT and its volunteers. The participation and warmth of the live audience were unprecedented. This success is undoubtedly due to the enthusiasm and lively involvement of the schools and voluntary organisations.
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20. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 PLAYING ON THE SIDE (A “KEY ATTITUDE” OF FONDAZIONE CRT) The Fondazione CRT also held a series of collateral appointments with the precise aim of explaining its own commitment and stimulating that of others, in support of the Paralympic message. It organised a much-appreciated concert within the context of the appointment of the notte bianca in Torino. Lastly, to create awareness among businesses and institutions in the area in relation to the development opportunities implicated in the sphere of disability, it hosted a gala dinner, uniting and creating contacts between valid representatives of the manufacturing forces and those responsible for planning enterprises and coordination throughout the territory.
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22. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 BEYOND EXPECTATIONS, UN UNEXPECTED SUCCESS The IX Paralympic Winter Games of Torino 2006 were exceptionally well received by the local and international public, much more so than even the organisers could have hoped for. But the excellent result we intend to share with you here isn’t only that achieved at media level, in relation to visibility and participation. Above all, it is the wealth of planning, skills and tangible actions that represents a veritable leap in term of quality in the history of this manifestation. A legacy acquired by the Fondazione CRT and now at the disposal of everyone.
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24. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 OPENING THE WAY After the closing ceremony of the IX Paralympic Winter Games, a new operating horizon opened up for the CRT Foundation: making use of the experience acquired, transmitting the skills developed , setting up a path for approaching the X Paralympic Winter Games of Vancouver 2010 and those of Sochi 2014. It is within the complex of these activities that we find the foundation of the Paralympic Legacy Project.
25. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 NETWORKING The social value of the Paralympic legacy paves the way for interesting social and economic development, with the creation of skills, the opening up of society and cultural elaborations. But for this to become a tangible reality, consolidated over time, it is necessary to strengthen a network linking and coordinating operations in support of the Paralympic movement, both as a whole and in those small but significant dedicated actions in the various countries. In order for non-profit organisations to convey added value to their action, it is necessary to expand the range of skills, joining a qualified network which can help to identify partners suited to the specific development of the various projects underway.
26. FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 HANDING THE BATON Fondazione CRT has promoted activities in support of the Italian Paralympic Committee and the Italian athletes, focusing on operations with a long-term effect on the territory and to create extra awareness among the general public, institutions and young people with regard to disability. Meanwhile, important international partnerships have been established and enterprises have been launched, also in cooperation with the World Bank of Washington, via adhesion to the Global Partnership for Disability and Development, with the aim of transmitting its know-how both to potential funding organisations and philanthropic entities and to the organisations which represent the interests of the disabled, disseminating its experience as good practice and promoting intervention in the sector which, like the Torino 2006 Paralympics, guarantee a high return also in terms of image and communication.
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29. THE PARALYMPIC LEGACY PROJECT A WIDER VISION Today, the Paralympic Legacy project widens the horizons and identify precisely which strategies to follow so as to set in motion a positive exchange between the community and people with disabilities, which can extend beyond the sphere of the paralympic event.
30. THE PARALYMPIC LEGACY PROJECT CREATES SKILLS Every person with a disability expresses a universal request for innovation: he or she acts as a creative stimulus for entrepreneurs, designers and organisations to develop new skills and new solutions, resulting in an outcome with specific parameters that succeeds in raising awareness across the board.
31. THE PARALYMPIC LEGACY PROJECT CREATES SOCIAL VALUES When the subject of disability is tackled in all its ramifications, and not just in terms of medical care and assistance, it takes on social value: it triggers solidarity, it heightens collective consciousness and creates conditions that ensure the inclusion of every citizen, both in terms of their individual ability and their potential contribution.
32. THE PARALYMPIC LEGACY PROJECT IMPROVES QUALITY OF LIFE The search for new development models for urban life, mobility and sustainability, in a framework of universal accessibility and social and medical prevention, produces positive results in terms of welfare, health and civic progress for the entire region.
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35. THE PARALYMPIC LEGACY PROJECT MISSION STATEMENT The overcoming of barriers is not just a physical aim, but rather a cultural aim. This is emblematic of paralympic sport, where what is normally considered an individual’s “limitation” becomes an opportunity for personal and collective success.
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37. THE PARALYMPIC LEGACY PROJECT …SO WHAT? Fondazione CRT is looking for new partnerships with important social actors – both profit and non profit – and call them to join the Paralympic Legacy Project, not necesserely on a funding base, but sharing their experiences and skills and promoting themselves throu the Paralympic project events and global agenda. The challenge goes on… … free Your mind. Open up!
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39. CONTACTS FONDAZIONE CRT via XX Settembre, 31 10121 Torino - Italia www.fondazionecrt.it [email_address] T +39 011 6622491 F +39 011 6622432
Editor's Notes
Banking Foundations are quite new in the history of Italian society. Following legislation in 1991, 88 banking foundations, including CRT, were founded. The total asset base of all Italian banking foundations is approximately 70 billion euro while the grants awarded in 2006 were approximately 1.5 billion euro. Banking foundations on the whole are the most important private actor in Italy in the field of social welfare.
Fondazione Cassa di Risparmio di Torino was founded in 1991 when the savings bank was privatised, upon application of Legislative Decree 356 of 1990. Now a private non profit body, its mission was born from the “philanthropic” work carried out by the Cassa di Risparmio di Torino since 1827, and it operates mainly in Piedmont and Aosta Valley. From December 1991 to December 2008, Fondazione CRT allocated funding of 1.084 million euro for the growth and development of the territory.
Fondazione Cassa di Risparmio di Torino was founded in 1991 when the savings bank was privatised, upon application of Legislative Decree 356 of 1990. Now a private non profit body, its mission was born from the “philanthropic” work carried out by the Cassa di Risparmio di Torino since 1827, and it operates mainly in Piedmont and Aosta Valley. From December 1991 to December 2008, Fondazione CRT allocated funding of 1.084 million euro for the growth and development of the territory.
Fondazione CRT focuses principally on social aims and promoting economic development. Its areas of activity include: Conservation and development of artistic heritage and cultural activities Scientific research, education and training Health and assistance Civil protection Care for the environment and economic development
Thanks to increasing resources and an ongoing commitment to the community for more than 15 years, Fondazione CRT is now a valuable partner in the economic, social and cultural development of the territory. Fondazione CRT traditionally collaborates with initiatives which have the support of public institutions and other local bodies. Equally significant are the projects developed by the Foundation itself, initiatives where the human capital involved represents the main element. This approach enphasizes the role of Fondazione CRT as a driver of change as well as being entirely aligned with its commitment to the community.
Beyond adhesion, a decisive role The participation of the CRT Foundation in the organisation of the Paralympic event wasn’t planned in advance, but became a tangible reality in just a few weeks and in remarkable conditions, achieving incredible results. Initially, with exceptional funding of 20 million euros, just two months before the opening of the Games, the CRT Foundation supplied the economic support needed so that this edition of the Paralympics could benefit from a level of organisation comparable to that of the Torino 2006 Olympic Winter Games. Above all, not having the objectives of a commercial sponsor, it was able to play an important role in the Organising Committee, working to strengthen the messages and instances promoted through the Paralympics. Those instances of the weaker groups of society, the pursuit of which is clearly indicated in the Foundation’s Charter.
Why a big challenge? a donation of 20 million euros (roughly the half of the entire budget of Winter Paralympics) is the biggest grant ever made by Fondazione CRT to one single project in its history the operating rules of Fondazione CRT basically excludes sports from its areas of funding, except in the care or in the rehabilitation field for disabled people Funding a major sport event – not to get a corporate image return, but a social and shared objective – was a great task for an organisation wealthed but based on the work and skills of a small group of persons
Beyond the Games, a widespread spirit Thanks to its leading role within the organisation, the commitment of the CRT Foundation for the IX Paralympic Winter Games Torino 2006 was able to develop activities consistent with its aims: todisseminate a social message and promote, within the scope of an international event, the rooting of the Paralympic spirit within the area. In other words, the idea that the interest in the effects of disability can represent a collective interest: if a service, a product or any banal everyday activity could be dealt with in consideration of the possible use by a disabled person, the quality of life would improve for everyone.
In the light of the countless positive reflections generated by the Paralympic experience and then disseminated throughout the entire activity of the CRT Foundation, it is important to highlight how this has depended on direct participation, personally, on the frontline, in the organisation of the IX Paralympic Winter Games. An important presence and an active role which also had a tangible effect on the involvement of the general public; indeed, it wasn’t just a question of adequate media intervention, but also, and above all, the decision to take up the challenge and offer tangible support to the athletes and the participating public, the locals, the territory. This practical observance of the Paralympic message and its dissemination was manifested initially during the Games, with a considerable series of activities and interventions. The work was managed and coordinated directly within the Foundation, by a carefully chosen team and this influenced the positive outcome of the event.
As proven by the CRT Foundation, the direct participation of a non-profit organisation in the direct management of the Paralympic event not only ensures increased consistency of the operations, but also represents an excellent investment in terms of the cost/benefits ratio and of image. Firstly, carrying out operations internally, easily and with just a few people, keeps running costs down; while on the communication front, numerous activities can be developed with a much smaller investment compared to the usual market costs. Indeed, the Foundation levered on its partnerships with the territory for the use of advertising spaces and locations for the events. In short, information on the instruments to make things simpler and the ability to network with others are the foundations for more efficient and effective social communication. This is an extremely valid issue with which to attract non-profit grant-makers, as well as those companies which, interested in sponsorship, would obtain high quality promotional space on one hand and a more direct involvement in the organisation on the other.
The best representatives of the spirit implemented by the CRT Foundation were the numerous volunteers who contributed to the running and success of the event: from the enthusiastic youngsters recruited directly in schools and universities, to the more expert volunteers of the emergency services. They were selected and arranged into teams by the Foundation, and thanks to them and their constant activity in terms of entertainment and distribution of gadgets, an atmosphere of fervid expectation was created, followed by intense participation in the sporting and other events. From the journey of the torch to the cauldron and the individual sporting events, every appointment was warmed by great audience participation and joyful, colourful support.
The vital appointments of an edition of the Paralympics are the best opportunity to put into practice the values to be transmitted to the general public, moving from broad-spectrum actions, such as the communication project, to the management of individual details, such as ticket distribution. In the communication campaign, the CRT Foundation chose to use a message which went beyond information on its profile or activity, preferring a broader social communication in support of the Paralympics, as embodying the overcoming of the barriers that prevent the human accomplishment of all people, regardless of their different levels of ability. This message was carried by the main communication channels (newspapers, billboards, web, etc.) and numerous other media (leaflets, stickers, postcards, totems, gadgets, etc.). The IX edition of the Winter Paralympics clocked up another record in comparison to previous editions: the lighting of the first Paralympic torch and its journey across the territory of the Games to the lighting of the cauldron at the opening ceremony held on the 10th of March 2006. The enthusiastic torchbearers and the immense participation of the public along the route of the torch are another example of the results of the considerable commitment of the CRT Foundation and its volunteers. The opening and closing ceremonies of the Games are the moments of greatest media visibility and audience participation. The CRT Foundation made the most of this opportunity to disseminate its message to the spectators and institutions attending the event: for example, over 25,000 people were present at the opening ceremony in the Olympic Stadium. During the sporting events too, the participation and warmth of the live audience were unprecedented. This success is undoubtedly due to the enthusiasm and lively involvement of the schools and voluntary organisations. Lastly, on the ticketing front for the ceremonies and sporting events, the CRT Foundation contributed to their success with the public, simplifying the distribution of tickets, particularly through the voluntary organisations operating in the sector of disability, already in contact with the Foundation. The over 1500 tickets assigned to the CRT Foundation definitely carried some weight in the success of the event.
The period of the Games is also accompanied by enterprises aside from the sporting moment, involving the worlds of culture, music and entertainment. A busy programme of exhibitions, concerts and numerous other events enhanced the programme of the Culture Olympics, extending up to and beyond the end of the Paralympics, livening up life in the local area with events which couldn’t have been accomplished without the contribution of the CRT Foundation. Moreover, using its own initiative, the CRT Foundation also held a series of collateral appointments with the precise aim of explaining its own commitment and stimulating that of others, in support of the Paralympic message. It called a press conference to explain the reasons and objectives of its active participation in the organisation of the Paralympics. It organised a much-appreciated concert within the context of the appointment of the notte bianca in Torino, an event involving the all-night opening of shops, museums, other venues and all-night entertainment with the participation of about 400,000 people. Lastly, to create awareness among businesses and institutions in the area in relation to the development opportunities implicated in the sphere of disability, it hosted a gala dinner, uniting and creating contacts between valid representatives of the manufacturing forces and those responsible for planning enterprises and coordination throughout the territory.
The Torino 2006 edition marked the point of no return with respect to past editions: not so much for the “records” that every new organisation brings, almost by necessity, from the number of athletes to the introduction of a new discipline, but especially for the awareness that the Paralympics are no less important than the Olympics, neither in organisational terms nor in terms of public participation and enthusiasm. The Torino Games involved about 500 athletes, from 40 countries, and a new discipline, wheelchair curling, was introduced. A total of 1300 people from the various teams, athletes included, stayed at the Paralympic Village, plus over a thousand representatives of the International Paralympic Commitee, the Paralympic Committees and the National Federations. The sporting events were attended by over 200,000 spectators, and watched by an incalculable number of TV viewers: the events and ceremonies were broadcast by the national television stations of numerous countries, as well as the various satellite, pay-tv and web-tv channels.
The IX Paralympic Winter Games of Torino 2006 were exceptionally well received by the local and international public, much more so than even the organisers could have hoped for. But the excellent result we intend to share with you here isn’t only that achieved at media level, in relation to visibility and participation. Above all, it is the wealth of planning, skills and tangible actions that represents a veritable leap in term of quality in the history of this manifestation. A legacy acquired by the CRT Foundation and now at the disposal of everyone.
After the closing ceremony of the IX Paralympic Winter Games, a new operating horizon opened up for the CRT Foundation: making use of the experience acquired, transmitting the skills developed, setting up a path for approaching the X Paralympic Winter Games of Vancouver 2010 and those of Sochi 2014. It is within the complex of these activities that we find the foundation of the Paralympic Legacy Project.
The social value of the Paralympic legacy paves the way for interesting social and economic development, with the creation of skills, the opening up of society and cultural elaborations. But for this to become a tangible reality, consolidated over time, it is necessary to strengthen a network linking and coordinating operations in support of the Paralympic movement, both as a whole and in those small but significant dedicated actions in the various countries. In order for non-profit organisations to convey added value to their action, it is necessary to expand the range of skills, joining a qualified network which can help to identify partners suited to the specific development of the various projects underway. The hope is that, by working in this direction, the Paralympic legacy acquired can become a shared heritage and bear its fruits for future generations.
On the domestic front, it has promoted activities in support of the Italian Paralympic Committee and the Italian athletes, focusing on operations with a long-term effect on the territory and to create extra awareness among the general public, institutions and young people with regard to disability. Meanwhile, important international partnerships have been established and enterprises have been launched, also in cooperation with the World Bank of Washington, via adhesion to the Global Partnership for Disability and Development, with the aim of transmitting its know-how both to potential funding organisations and philanthropic entities and to the organisations which represent the interests of the disabled, disseminating its experience as good practice and promoting intervention in the sector which, like the Torino 2006 Paralympics, guarantee a high return also in terms of image and communication. .
A local entity – like Fondazione CRT – handles a large panel of reationshps established during the Games The foundation can build a larger network from this core The foundation can share this asset with the complex of its stakehoders and grantees Then The foundation helps the local institutions and non profit organizations in its territory to create conditions for a better action for people with disabilities, linking with global network The foundation offers to the international operators the opportunity to get in touch with local rooted experience and practises
One of the first issues to tackle when a non-profit organisation decides to operate in the sphere of disability, is to grasp and analyse the points that are tangential to the collective sphere. It is thanks to this broader vision that their work takes on a perspective of social and economic development, guaranteeing lasting results and positive influences on all components of society. In this sense, the CRT Foundation’s experience now enables swifter identification of the direction to take, via those actions that trigger the virtuous circle between disability and community.
Every person with a disability expresses a universal request for innovation: he or she acts as a creative stimulus for entrepreneurs, designers and organisations to develop new skills and new solutions, resulting in an outcome with specific parameters that succeeds in raising awareness across the board
When the subject of disability is tackled in all its ramifications, and not just in terms of medical care and assistance, it takes on social value: it triggers solidarity, it heightens collective consciousness and creates conditions that ensure the inclusion of every citizen, both in terms of their individual ability and their potential contribution.
Moreover, the search for new development models for urban life, mobility and sustainability, in a framework of universal accessibility and social and medical prevention, produces positive results in terms of welfare, health and civic progress for the entire region.
The long pathway started after Torino Winter Paralympics finally gets its first important arrival in a main event in Torino, 14-18 october 2009: A week hosting the GPDD second global conference the EASPD presentation to our territory many workshops and exhibits of organisations and companies operating in the quality of life area: from design to research, from arts to education… the National Day of Paralympic Sport A lot of side events with the aim of renewing the magic of paralympics in the city All above in a spirit of sharing and linking experiences from a local to an international level and of creating the cradle for new cooperation also towards the areas of the world less wealthed than the territory in which Fondazione CRT plays its main role
The overcoming of barriers is not just a physical aim, but rather a cultural aim. This is emblematic of paralympic sport, where what is normally considered an individual’s “limitation” becomes an opportunity for personal and collective success.
Fondazione CRT is looking for new partnerships with important social actors – both profit and non profit – and call them to join the Paralympic Legacy Project, not necesserely on a funding base, but sharing their experiences and skills and promoting themselves throu the Paralympic project events and global agenda. The challenge continues… … free Your mind. Open up!
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