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AUDIENCE
RESEARCH
THE RESULTS OF THE AUDIENCE RESEARCH
QUESTIONNAIRE.
SEX?
Male
40%
Female
60%
WHAT COLOURS STAND OUT TO YOU THE
MOST ON A MAGAZINE?
0 2 4 6 8 10 12
Red
Yellow
White
Green
WHAT GENRE OF MAGAZINE DO YOU
NORMALLY READ?
0
1
2
3
4
5
6
7
8
9
Music Fashion Comic Gossip
WHAT GENRE OF MUSIC DO YOU MOST
LISTEN TO?
Pop
48%
Indie
16%
R&B
8%
Rock(any)
28%
WHAT TYPE OF ‘ROCK’ MUSIC WOULD YOU
LISTEN TO?
0 1 2 3 4 5 6 7 8 9 10
Classi
c
Glam
Punk
Soft
WHAT BRANDS WOULD YOU MOST LIKELY
BUY?
Converse
Doc Martins
Adidas
Nike
WHAT SHOPS WOULD YOU MOST LIKELY SHOP
IN?
Hollister
Primark
New look
Topshop/Topman
An alternative shop,
own shop
WHAT SOCIAL NETWORKING SITES DO YOU
MOST OFTEN USE?
0 2 4 6 8 10 12 14 16
Facebook
Twitter
Instagram
Tumblr
HOW MUCH TIME ON AVERAGE A WEEK DO
YOU SPEND ONLINE? (IN HOURS)
0
2
4
6
8
10
12
0 - 4 5 - 9 10 - 14 15+
HOW MUCH WOULD YOU WILLINGLY SPEND
ON A MUSIC MAGAZINE THAT HAD DECENT
CONTENT AND WOULD INTEREST YOU?
5
10
7
3
£2 £3 £4 £5
HOW MANY GIGS/FESTIVALS HAVE YOU BEEN
TO ON AVERAGE IN THE LAST 5 YEARS?
0 1 2 3 4 5 6 7
0
1 - 3
4 - 6
7+
DO YOU PREFER TO BUY SONGS ON A CD OR
AS A MP3 DOWNLOAD?
CD Download
WHAT WOULD YOU WANT TO READ ABOUT IN
A MUSIC MAGAZINE?
0
1
2
3
4
5
6
7
8
GIGS/FESTIVALS/CONCERTS UPCOMING/NEW ARTISTS HISTORY OF MUSIC TOPS CHARTS/SONGS OF
THE MONTH
WHAT WOULD YOU STEREOTYPICALLY
ASSOCIATE WITH A ‘ROCK’ STAR? (LOOKS
WISE)
Makeup
Black
Tattoos
Tight Pants
WHAT PROPS WOULD YOU ASSOCIATE WITH A
‘ROCK’ STAR?
Guitar
Hat
Wigs

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Audience

  • 1. AUDIENCE RESEARCH THE RESULTS OF THE AUDIENCE RESEARCH QUESTIONNAIRE.
  • 3. WHAT COLOURS STAND OUT TO YOU THE MOST ON A MAGAZINE? 0 2 4 6 8 10 12 Red Yellow White Green
  • 4. WHAT GENRE OF MAGAZINE DO YOU NORMALLY READ? 0 1 2 3 4 5 6 7 8 9 Music Fashion Comic Gossip
  • 5. WHAT GENRE OF MUSIC DO YOU MOST LISTEN TO? Pop 48% Indie 16% R&B 8% Rock(any) 28%
  • 6. WHAT TYPE OF ‘ROCK’ MUSIC WOULD YOU LISTEN TO? 0 1 2 3 4 5 6 7 8 9 10 Classi c Glam Punk Soft
  • 7. WHAT BRANDS WOULD YOU MOST LIKELY BUY? Converse Doc Martins Adidas Nike
  • 8. WHAT SHOPS WOULD YOU MOST LIKELY SHOP IN? Hollister Primark New look Topshop/Topman An alternative shop, own shop
  • 9. WHAT SOCIAL NETWORKING SITES DO YOU MOST OFTEN USE? 0 2 4 6 8 10 12 14 16 Facebook Twitter Instagram Tumblr
  • 10. HOW MUCH TIME ON AVERAGE A WEEK DO YOU SPEND ONLINE? (IN HOURS) 0 2 4 6 8 10 12 0 - 4 5 - 9 10 - 14 15+
  • 11. HOW MUCH WOULD YOU WILLINGLY SPEND ON A MUSIC MAGAZINE THAT HAD DECENT CONTENT AND WOULD INTEREST YOU? 5 10 7 3 £2 £3 £4 £5
  • 12. HOW MANY GIGS/FESTIVALS HAVE YOU BEEN TO ON AVERAGE IN THE LAST 5 YEARS? 0 1 2 3 4 5 6 7 0 1 - 3 4 - 6 7+
  • 13. DO YOU PREFER TO BUY SONGS ON A CD OR AS A MP3 DOWNLOAD? CD Download
  • 14. WHAT WOULD YOU WANT TO READ ABOUT IN A MUSIC MAGAZINE? 0 1 2 3 4 5 6 7 8 GIGS/FESTIVALS/CONCERTS UPCOMING/NEW ARTISTS HISTORY OF MUSIC TOPS CHARTS/SONGS OF THE MONTH
  • 15. WHAT WOULD YOU STEREOTYPICALLY ASSOCIATE WITH A ‘ROCK’ STAR? (LOOKS WISE) Makeup Black Tattoos Tight Pants
  • 16. WHAT PROPS WOULD YOU ASSOCIATE WITH A ‘ROCK’ STAR? Guitar Hat Wigs