ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.

1. Track: Developers
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Dive Deep into the Fuel APIs
Kris Chant
Sr. Technical Product Manager - API
@sprshrp

2. Track: Developers
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Goals – Presentation Overview
1 2 3
Where We’ve Been
• REST
• SOAP
• Lessons Learned
Where We’re Going
• Simplified
Interfaces
• Faster Data
Access
• Platform
Consistency
• Developer Edition
How We’ll Get There
• New Sending
Options
• Webhooks
• Discovery Service
• Expose Internal
APIs

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Where We’ve Been

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APIs
<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/">
<soap:Header>
<oAuth xmlns="http://exacttarget.com">
<oAuthToken>
gd2324hruukedkremtwqhae9
</oAuthToken>
</oAuth>
</soap:Header>
<soap:Body>
<RetrieveRequestMsg xmlns="http://exacttarget.com/wsdl/partnerAPI"
<RetrieveRequest>
<ObjectType>List</ObjectType>
<Properties>ListName</Properties>
<Properties>Description</Properties>
<Properties>Category</Properties>
<Properties>ListClassification</Properties>
• SOAP (since 2007)
• Oldest and comprehensive
• Programmatically exposes the
email application

5. Track: Developers
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APIs
POST https://www.exacttargetapis.com/address/v1/validateEmail
Authorization: Bearer gd2324hruukedkremtwqhae9
{
"email": "iamaspamtrap@spam.com",
"validators": [
"SyntaxValidator",
"GlobalUnsubValidator",
"ListDetectiveValidator"
]
}
HTTP/1.1 200 OK
{
"email": "iamaspamtrap@spam.com",
"valid": false,
"failedValidation": "ListDetectiveValidator"
}
• SOAP (since 2007)
• Oldest and comprehensive
• Programmatically exposes the
email application
• REST (since 2012)
• Newer & less comprehensive
• Multi-channel support

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Where We’re Going

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2,000,000,000
API Calls / Month
2014Q3

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“Enabling others to build tools with
our platform drives our business.”
Ed Frederici
CTO
Salesforce ExactTarget Marketing Cloud

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Simplified Interfaces
•Reduce platform knowledge requirements to
achieve common goals
• Simplify interfaces, write less code.

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Faster Data Extraction
Traditionally:
• API Polling
• Batch Data Exports
New Paradigm:
• Realtime Streaming

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Platform Consistency
•Documentation
• Develop Fuel Platform Style Guide
• Expose Hidden Platform Functionality

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How We’ll Get There

13. Track: Developers
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Simplified Interfaces
<SubscriberKey>jcruz@example.com</SubscriberKey>
<EmailAddress>jcruz@example.com</EmailAddress>
<Attributes>
<Name>FirstName</Name>
<Value>John</Value>
</Attributes>
<Attributes>
<Name>LastName</Name>
<Value>Cruz</Value>
</Attributes>
<Attributes>
<Name>Country</Name>
<Value>USA</Value>
</Attributes>
<Attributes>
<Name>Zip</Name>
<Value>46140</Value>
</Attributes>
<Attributes>
• New REST and
SMTP Interfaces for
Transactional Email
• Simplified calls
• Reduced Platform
Knowledge

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Simplified Interfaces
{
"classificationId" : ”WelcomeEmail”,
"to" : [
{
"name" : ”John Cruz",
"email" : ”jcruz@example.com"
}
],
"attributes" : {
”Country" : ”USA”,
”Zip" : ”46140”,
”Gender" : ”male”,
”BirthYear" : ”1970”,
}
}
• New REST and
SMTP Interfaces for
Transactional Email
• Simplified calls
• Reduced Platform
Knowledge

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Faster Data Extraction
Webhooks:
• Interface for MC Apps to
stream data
• Optimized for Latency
and Scale
• Tracking Data First
• Beta early 2015

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Platform Consistency
API Discovery Service
• Expose Full API Data Contract
• Publicly consumable
• Auto-generation
• Begin Rollout in 2015Q1

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Platform Consistency
Expose Internal APIs
• Meet Fuel Style Guide
• Priorities: Customer Use, SOAP/REST Gaps
• Begin Rollout in 2015Q2

18. Track: Developers
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Take the after-session survey!
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
#CNX1
4
$50
Starbucks
Gift Card

19. Track: Developers
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Questions?

20. Track: Developers
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CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES

21. Track: Developers
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