This chapter discusses business ethics, corporate social responsibility, and environmental sustainability. It explains that business ethics refers to applying general ethical principles to business decisions and actions. Companies face pressures like short-termism that can drive unethical behavior, but behaving ethically is in a company's long-term self-interest by avoiding costs to reputation and legal issues. Corporate social responsibility refers to a company operating honorably and bettering society, while environmental sustainability means meeting needs without compromising the future. Strategies that address social and environmental issues can benefit stakeholders and potentially provide competitive advantages.
21. differences between mixes suggest different strategies? In each
case, explain what it is you are fundamentallyoffering. Provide
a detailed explanation for each of the above questions.
Figure 6.15: Mixing an Offering Up