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MDEC Fintech Conference - The Soft Space Journey

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Check out the video of this presentation and the rest at www.itrain.com.my/fintech-bootcamp

Interested to get a fintech idea started but don't know how to start? Then join the FREE MDEC Fintech Masterclass on October 3-4. To enter just tell us about your Fintech idea!

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More information about the complete Fintech Bootcamp: www.itrain.com.my/fintech-bootcamp/

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MDEC Fintech Conference - The Soft Space Journey

  1. 1. Chang Chew Soon Founder Our Journey So Far
  2. 2. Our Regional Foot Print 10 Countries Thailand|Malaysia|Vietnam|Indonesia Australia|New Zeland|Singapore Philippines|Cambodia|Taiwan 20 Operating Sites Kbank Thailand CIMB Malaysia HLB Malaysia Vietinbank Vietnam Tbank Thailand Sacombank Vietnam Niaga Indonesia Maybank Malaysia Maybank Singapore Bangkok Bank Thailand SCB Thailand BNZ Australia BNZ NZ Maybank Philippines KGI Taiwan AEON Thailand PaysBuy Thailand Maybank Indonesia CUB Taiwan Maybank Cambodia
  3. 3.  Established in March 2012  First company in Asia to receive full EMVCo certification on mobile  Remains 1 of the only 2 companies in the world implementing Cloud EMV Processing  EMVCO Technical & EMVCO Board of Advisors  Certified PCI Professional  USD 5.6 million R&D grant from Malaysian Investment Development Authority Company History & Milestones Double winner of Best Startup & Best Financial Application 2013 Winner of Best Start Up ASEAN Winner of Red Herring Asia Top 100 Winner of Global ICT Excellence Awards 2014 2nd Runner up Asian Entrepreneurship Award 2015 2016 Named Asia’s Top 100 Fintech Leaders, NXTBNK MasterCard Best Practices Certification The Economist The Nilson Report
  4. 4. The Challenge
  5. 5. Flexibility In Your Business Model
  6. 6. Staying Relevant
  7. 7. MPOS with mobile devices • Audio jack / Bluetooth / WiFi • Chip and Signature • Chip and PIN • Contactless – payWave, PayPass, Quick Pass 1 MPOS without mobile devices • WiFi • Chip and Signature • Chip and PIN • Contactless – payWave, PayPass, Quick Pass 2 Card Acceptance on Gate Gantry • Contactless – payWave, PayPass, Quick Pass 3 On board Card Acceptance • Chip and Signature • Chip and Pin • Integrationto third party APP 4
  8. 8.  Founded 1993, commenced operations 1996  Fleet size: 184  Destinations: 121  Employees: 10,000+  Awards: World’s Best Low-Cost Airline  Online EMV Processing  Worked with Visa, MasterCard, Department of Civil Aviation & Acquiring Bank to obtain all required approvals and certifications  All guidelines from the card schemes are fully observed & compliant  Redesigned the entire pre-flight, on-board, post-flight process for Air Asia  Android Tablets + PAX D210 POS Terminal, fully integrated with Air Asia’s own backend inventory/invoicing system, passenger record system, blacklist system etc  Connection drops are handled gracefully by automating between online & semi-offline mode Case Study: World’s First Inflight On-Board Card Acceptance Solution
  9. 9. MPOS with mobile devices • Audio jack / Bluetooth / WiFi • Chip and Signature • Chip and PIN • Contactless – payWave, PayPass, Quick Pass 1 MPOS without mobile devices • WiFi • Chip and Signature • Chip and PIN • Contactless – payWave, PayPass, Quick Pass 2 Card Acceptance on Gate Gantry • Contactless – payWave, PayPass, Quick Pass 3 On board Card Acceptance • Chip and Signature • Chip and Pin • Integrationto third party APP 4 RFID Acceptance with Pump Automation • Nozzle reader and RFID ring • Integrationto existing backend system • Integrationto loyalty card programme 5
  10. 10. Client : Nippon Express Co Ltd Objective : No cash, credit card fueling experience Acquirer : Kasikorn Bank Technology : Soft Space RFID Fleet Size : 100 Live Date : January 2014 Merchant : PTT Country : Thailand
  11. 11. MPOS without mobile devices • WiFi • Chip and Signature • Chip and PIN • Contactless – payWave, PayPass, Quick Pass Card Acceptance on Gate Gantry • Contactless – payWave, PayPass, Quick Pass MPOS with mobile devices • Audio jack / Bluetooth / WiFi • Chip and Signature • Chip and PIN • Contactless – payWave, PayPass, Quick Pass 1 2 3 On board Card Acceptance • Chip and Signature • Chip and Pin • Integrationto third party APP 4 RFID Acceptance with Pump Automation • Nozzle reader and RFID ring • Integrationto existing backend system • Integrationto loyalty card programme 5 Integration to Third Party APP • Chip and Signature • Insurance premium payments and restaurant ordering system 6
  12. 12. Case Study: Malaysia’s First Fully Integrated Digital Ordering Platform  Sakae Sushi , established in 1996, listed on Singapore Stock Exchange  2010 Asia Pacific Brand Laureate Recipient for Best Japanese Cuisine award  Present in Malaysia, Singapore, Indonesia, China, Japan, Vietnam, Philippines, India, Thailand and US  RM 100 million in Annual Sales (Malaysia – 23 outlets)  RM 75 million sales in Card Payment (75%)  In 2012, Soft Space built their digital ordering platform on iPad  Digital ordering platform resulted in a 30% - 40% increase in sales
  13. 13. Integration of MPOS  One iPad per table with digital ordering menu  Sales increased but a huge queue formed at the counter when it came time to payment  In 2013, integrated Soft Space’s touch based digital ordering menu with the MPOS application  Complete sales cycle including ordering, tracking order status, linkage to the kitchen system, billing & finally card payment
  14. 14. MPOS without mobile devices • WiFi • Chip and Signature • Chip and PIN • Contactless – payWave, PayPass, Quick Pass Card Acceptance on Gate Gantry • Contactless – payWave, PayPass, Quick Pass MPOS with mobile devices • Audio jack / Bluetooth / WiFi • Chip and Signature • Chip and PIN • Contactless – payWave, PayPass, Quick Pass 1 2 3 Ticketing Kiosk • Contact and Contactless capable with PIN entry • Integrationto existing ticketing backend system 8 On board Card Acceptance • Chip and Signature • Chip and Pin • Integrationto third party APP 4 RFID Acceptance with Pump Automation • Nozzle reader and RFID ring • Integrationto existing backend system • Integrationto loyalty card programme 5 Integration to Third Party APP • Chip and Signature • Insurance premium payments and restaurant ordering system 6Integration with Mobile POS Provider • Audio jack / Bluetooth • Chip and Signature • Chip and PIN • Seamless payment flow with third party POS app and hardware 7
  15. 15. Technology : Dynamic/Morphing QR Code Objective : To introduce next level security without any performance degradation Usage : Payments, label of authenticity on e-commerce goods purchased
  16. 16. Technology : Soft Space Car Park Gantry Objective : To allow car park operators to accept a wide range of payments acceptance channel Usage : Car park gantry, tolls, vending machines etc
  17. 17. Thank you! chewsoon.chang@softspace.com.my www.softspace.com.my
  18. 18. How to steal ATM/Credit Card Pin
  19. 19. Introducing FLIR One Thermal Imaging Casing What is thermal imaging? Everything around you either emits or reflects heat energy Thermal imaging makes the invisible world of heat energy visible to your eyes Detects infrared energy, processes thermal image, perform temperature calculation, and is very precise USD 350
  20. 20. Pin code is 12345

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