1. SLHartley Publishing
Group Members: Sophie Hartley
Brief: To create a front cover and
second page of a newspaper and also
create both a print and radio advert.

2. Product Research
Task conducted:
• Annotation of The Metro`s front page.
• Quantative data on popular storylines within two local
newspapers.
• Market research (Questionnaire).
• Market research results (Questionnaire).
• A report on existing local newspapers.
• Focus group.
• Log.

6. This pie chart shows that
my sample was fair in the
sense that I have asked ten
females and ten males so
my results will be fairly
representative of the
population.
This chart shows that out of
the sample of twenty people,
half of them were aged
between sixteen and twenty
and then the other half were
varied between the ages of
twenty six to over sixty. In my
sample I have asked people of
various ages which I think is
good as you will get different
answers throughout the
questionnaire.

7. This pie chart shows that more
people read local newspapers
than don`t, but quite a few
people only read local
newspapers sometimes. So this
shows that the sample are
varied in terms of whether they
read local newspaper, don't
read them or sometimes read
them.
This chart shows that the
Salford advertiser is the
most popular local
newspaper from the sample
of people asked and then the
metro is second.

8. This shows that when
giving the sample a
choice more people
would rather read the
Salford advertiser than
the metro.
From several storylines
this chart shows that
most of the sample
prefer reading about
death and crime over
any other storylines.

9. This shows that most
people read a local
newspaper at home,
then on public transport
then at home.
This chart shows that
most of the sample like to
read a local newspaper
in the morning than any
other time of the day.

10. Nearly half of the
sample said that
storylines are the main
attraction of reading a
local newspaper, and
then information
second.

12. Focus Group
Do you prefer The Metro or the Salford Advertiser?
“The Salford Advertiser has better storylines and I like the
layout because it looks more like a tabloid than other local
newspapers do.”
“I prefer The Metro because it has horoscopes and I like
reading mine everyday.”
“I like the Salford Advertiser because it has more local news
about the things that matter rather than just celebrity gossip.”

13. Friday, September 17th 2010
Today I have decided to research two local newspapers:
The Metro and The Salford Advertiser. I am going to get
four samples of each local newspaper and gather some
quantative data on which storylines are most popular within
each newspaper.
Tuesday, September 21st 2010
During my lesson today I have been doing research on
local newspapers and gathering information in order to
create a report on conventions of a newspaper, I am going
to look at things such as: layout, typeface, house style,
columns etc.
Wednesday, September 22nd 2010
Today I have began creating my report using the
information I found during my last media lesson, the
research has been very useful in creating my report.
Thursday, September 23rd 2010
Today I have gone back to my quantative data research on
the different storylines featured within each of the local
newspapers I have researched. I have finally been able to
collect four different paper based copies of each local
newspaper, so I am now able to produce the quantative
data in a bar graph.
Friday, September 24th 2010
Today I have researched an example of the front page of
The Metro and annotated it on Microsoft publisher.
Tuesday, September 28th 2010
I have done some research today in order to find an image of
the Salford Advertisers front page, I have annotated it on
Microsoft publisher.
Wednesday, September 29th 2010
Today I have created a questionnaire to hand out to various
people in order to find out what they think of local newspapers.
I have ask nine questions and printed off twenty copies of the
questionnaire. I have decided to ask twenty people so I can ask
ten females and ten males of different ages as I believe it will
make the answers more varied.
Thursday, September 30th 2010
In today’s lesson I am going to begin handing out my
questionnaires to people around college and outside college.
Friday, October 1st 2010
In my last lesson I handed out my questionnaire to both the students
and staff within Eccles College, today I am going to gather my results
and create a pie chart for each individual question.
Tuesday, October 5th 2010
Today I began creating a power point that I am going to present to
the rest of my media class.

14. Thank-you for listening
The End