More Related Content Similar to website_renovation Similar to website_renovation (20) website_renovation4. UWAC WEB ARCHITECTURE
Synced with CRM software
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MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
5. ❶-1. EMAIL COLLECTION
One focused channel of collection
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SEND
CREATE
MAINTAIN
STORE
COLLECT
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MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
sa@pitt.com
Receive newsletter
sa@pitt.com sa@pitt.com sa@pitt.com sa@pitt.com sa@pitt.com
6. ❶-2. EMAIL COLLECTION
Leadacity – popup page to increase attention for email submission
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SEND
CREATE
MAINTAIN
STORE
COLLECT
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CRM SYSTEM+
Ref. Leadacity - http://vimeo.com/66700076
7. ❷ CONSOLIDATED SOCIAL ACCOUNTS
Display in the front page of every website in identical way
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SEND
CREATE
MAINTAIN
STORE
COLLECT
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MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
Collect individual social
account information
8. ❸ CONTENT MANAGEMENT SYSTEM
Practical management through CMS for micro websites
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SEND
CREATE
MAINTAIN
STORE
COLLECT
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MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
COST-
EFFECTIVE
CONVENIENT
EASY TO
UPDATE
RELIABLE
9. ❹ PERSONALIZED EMAIL
Interest-based and/or program-based emails
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SEND
CREATE
MAINTAIN
STORE
COLLECT
1
2
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MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE CRM SYSTEM+
sa@pitt.com
sa@pitt.com sa@pitt.com sa@pitt.com sa@pitt.com sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com
sa@pitt.com sa@pitt.com
sa@pitt.com sa@pitt.comsa@pitt.com
sa@pitt.comsa@pitt.com
sa@pitt.com sa@pitt.comsa@pitt.com
sa@pitt.comsa@pitt.com
sa@pitt.com sa@pitt.comsa@pitt.com
sa@pitt.comsa@pitt.com
11. RECEIVE
SUBMIT
JOIN
BROWSE
VISIT
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2
3
4
5
❷ USER-FRIENDLY
Welcoming and useful information, presented in an up-to-date and attractive manner
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NAVIGATION LOOK & FEEL USABILITY READABILITY
LOGICAL CONSISTENT HIGH QUALITY CLEAR
SIMPLE PLEASING UP-TO-DATE CATCHY
MINIMAL # OF
CLICKS
UNCLUTTERED PURPOSEFUL BALANCED
RELEVANT
REASONABLE
LAYERS
SUFFICIENT SIZE
APPROPRIATE
COLOR
12. RECEIVE
SUBMIT
JOIN
BROWSE
VISIT
1
2
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❸ CALL TO ACTION
Call-to-action functions, right up front, big, intuitive, unavoidable
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MAIN
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
MICRO
WEBSITE
CRM SYSTEM+
JOIN DONATE SUBMIT
SUBMIT SUBMIT SUBMIT SUBMIT SUBMIT