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Audi

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Audi

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Audi

  1. 1. Bogdan Mosincat (bmosinca) 1/26/15
  2. 2. Products • Designs, engineers, manufactures, sells, and distributes luxury cars worldwide • Examples include: Audi A4, Audi A6, Audi A8, Audi R8 • Owns Lamborghini and Ducati • Produces engines for Lamborghini
  3. 3. Financial • Stock price January 1, 2014: $642.53 • Stock price January 23, 2015: $656.56 • Car production 2013: 1,575,500 cars • Car production 2014: 1,741,100 cars • Brand valued at $12.7 Billion as of Nov. 2014
  4. 4. History • 1909 – German engineer August Horch founded August Horch Automobilwerke GmbH. Renamed Audi Automobilwerke shortly after • 1932 –Audi Automobilwerke merged with Horch, DKW, and Wanderer. The four rings of the Audi emblem symbolize these brands • 1980 – Releases an all-wheel-drive (quattro) sports coupe, the Audi Quattro • 1985 – Company was renamed to Audi AG and moved company headquarters to Ingolstadt • 2015 – Audi sees fifth consecutive year of increasing deliveries. Sales increase by 10.5% from 2013
  5. 5. What’s Hot • Audi Matrix LED headlights • Audi MMI System with Google Earth • 2015 Audi A3 first car with LTE connection • Audi Piloted Driving
  6. 6. What’s Hot
  7. 7. Secret Sauce • Innovation • Passion • “Truth in Engineering”
  8. 8. Story Time!
  9. 9. Competition
  10. 10. My Prediction • Audi will gain more traction on BMW in the coming years and maybe overtake them as the Luxury-Car Sales Leader • They will push “Jack” and other future Self- Driving cars • Audi will revolutionize how cars look and behave drastically within the near future

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