Buy Product Online on Amazon.in ..India's best online shopping site Amazon.in.

1. Presented by:
Sonal Bhoir
June 5, 2016

2. A little about us…
 Headquarters is located in Seattle,
Washington.
 Amazon’s common stock is publicly traded
on the NASDAQ under AMZN.
 Our web-site address is amazon.com

3. Where we stand today..
Amazon.com, Inc. is an internet-based company that offers
books, music, videos, DVDs, electronics, software, toys, video
games, electronic greeting cards, home improvements, online
auctions, and a virtual mall called z-shops. Amazon has sites in
France, Japan, Germany and the United Kingdom. Domestically,
Amazon has experienced tremendous growth since its inception.
However, that growth has not come without a cost. As the world
economy worsens, Amazon faces pressure from stockholders as
well as the entire financial community to realize a profit. Amazon
has created a platform and customer base that many companies
envy, but can they stay in business long enough to reach
profitability.

4. Vision Statement (proposed)
To be the largest mass online
merchandiser on earth.

5. Mission Statement
Actual
The company motto: “Work Hard, Have Fun,
and Make History.”
The company’s six core values: customer
obsession, ownership, bias for action,
frugality, high hiring bar, and innovation.

6. Mission Statement Proposed
Our first responsibility is to service our worldwide (1)
online customers. (2) We pledge to make every effort
to improve the level of customer service throughout
the e-commerce industry by using up-to-date
hardware and software (3) and by listening to our
customers. We will offer customers increased product
selections (4) to fulfill their online shopping desires.
We strive to be the most used e-commerce portal on
the World Wide Web (6), while conducting operations
in a highly ethical (5) manner to ensure the long-term
profitability and growth for shareholders.(7) We
pledge to contribute to the economic strength of
society and to function as an exceptional corporate
citizen in all countries that we do business. (8) We
vow to recruit, develop, motivate, reward and retain
personnel of exceptional ability, character, and
dedication. In return, we will provide them good
working conditions, superior leadership, short and
long term compensation, and an opportunity for
individual growth and employment security.(9)
1. Market
2. Customer
3. Technology
4. Product or services
5. Philosophy
6. Self Concept
7. Concern for survival,
growth, and
profitability
8. Concern for public
image
9. Concern for
employees

7. External Audit
Threats
• 1. Taxes imposed for EU customers
• 2. Unemployment level highest sine 1994
• 3. Currency fluctuation
• 4. Failure to permanently ban Internet taxes
• 5. Aggressive competition
• 6. Identity theft
• 7. Terrorist attack, war
• 8. State of the economy, high inflation
• 9. Volatile stock market
• 10. High interest rate
• 11. Ease of entry into market
Opportunities
• 1. Pressure to permanently ban the Internet Tax
• 2. State of the economy is improving
• 3. Customer spending increased
• 4. Currency fluctuation (weak dollar)
• 5. Increased number of Internet users in the US
• 6. Broadband access technology
• 7. Increased number of Internet users worldwide
• 8. Online sales predicted to increase
• 9. Low interest rate
• 10. One European currency - Euro

8. Weaknesses
1. Accumulated deficit of $3 billion
2. Operating losses
3. Interest payments on debt issued
4. High inventory risk - seasonality
5. Small number of vendors (suppliers)
6. Breach of customer confidential
information
Strengths
1. Strong management team
2. Strong customer service support
3. Up-to-date technology and software
4. High brand name recognition
5. Corporate culture
6. Distribution centers
7. Strategic alliances
8. Increased revenue from international
segment
9. High inventory turnover

9. Goals and Objectives
For the next 3-4 years, Amazon is hoping to have
started their online gourmet food and beverage
store.
Also, Amazon want to increase their marketing
expenses from 2% of net sales to 3%. This will give
them more advertising and brand recognition.
Amazon has recently launched their search engine
called A9. Now they need to spend the next three
year trying to get the name known and get in the
competition with yahoo and google.