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Shane drake
1.
2. BACKGROUND INFORMATION
• SHANE DRAKE IS A MUSIC DIRECTOR FROM REDDING, CALIFORNIA. HE HAS WORKED ON OVER 50 MUSIC
VIDEOS FROM PARAMORETO PLAIN WHITE T’S. HE OWNS HIS OWN PRODUCTION COMPANY; RED VON
PICTURE. HE IS KNOWN FOR HIS MYSTERIOUS VIDEOS. HE SEEMS TO ENJOY COMING UP WITH A CONCEPT
BEHIND THE VIDEO, THOUGH IT MUST SUIT THE ARTIST.
3. HOW HE WORKS
• SHANE CHECKS WITH THE ARTISTS TO SEE HOW THEY WOULD LIKE TO
BE VIEWED AND BASE’S HIS VIDEOS AROUND THEM ADJUSTING
HIMSELF TO THE NATURE OF THE BAND OR ARTIST. THE MAJORITY OF
HIS VIDEOS ARE A MIX OF PERFORMANCE, NARRATIVE AND CONCEPT.
SHANE USES A LOT INDIVIDUAL SHOTS AND CLOSE UPS ON THE
ARTISTS/ BANDS. HE LIKES TO FOCUS ON A PARTICULAR POINT OF
VIEW, SOMETIMES HE WILL FOCUS ON THE PERFORMANCE ASPECT OR
THE NARRATIVE AREA USING CONCEPT IMAGES AND DRAMATIC SETS
AND IDEAS, WHERE AS OTHER TIMES HE MIGHT JUST FOCUS ON
PERSONALITY AND CHARACTER.
4. EFFECTS
• THROUGHOUT HIS VIDEOS YOU CAN SEE A PATTERN OF EFFECTS HE USES. HE OFTEN USES
OPPOSITES TO CREATE AN EYE CATCHING IMAGE. BLACK AND WHITE IS ONE HE ENJOYS
USING DURING HIS MUSICVIDEOS, THIS TECHNIQUE MAKES YOU FOCUS ON THE
CHARACTER. THERE ARE NO BRIGHT COLOURSOR IMAGES DRAWING YOUR ATTENTION
AWAY FROM THE MAIN IMAGE, MAKING IT MORE INTIMATE AND FIXATED. HE ALSO USES
OTHER COLOURS AS A SIGNIFIER. IN SMILE BY AVRIL LAVIGNE THE ONLY COLOUR
THROUGH THE NARRATIVE SECTION IS RED WHICH, BECAUSE OF THE LYRICS WE WOULD
ASSOCIATE WITH HEART BREAK, PASSION, AND LOVE.
• IN PLAIN WHITE T’S HE USES QUITE DULL COLOURSEXCEPT FOR GREEN WHICH AGAIN,
BECAUSE OF THE LYRICS WE ASSOCIATE WITH ENVY, AND JEALOUSY. HE OFTEN USES
QUITE FAST PACED EDITING, TRACKING AND PANNING, WITH A VARIETY OF SHOTS SUCH
AS CLOSE UPS, POINT OF VIEW, OVER THE SHOULDER, MID CLOSE UPS AND LONG SHOTS.
5. MY OPINION
• SHANE HAS AN INCREDIBLE ABILITY TO STAY TRUE TO THE GENRE HE IS
FOCUSING IN. HIS VIDEOS SEEM TO HAVE AN AIR OF MYSTERY AND
INSIGHT. I PLAN TO USE SOME OF HIS CONCEPTS AND IDEAS AND
INTERPRET THEM INTO MY OWN MUSIC VIDEO AS HE HAS GIVEN ME A
LOT OF INSPIRATION.
