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Welcome to
etendi = extend, expand (esperanto)
Meet Chris & friends
Typical experience
 Call international number? – No, thanks.
 Email? – No time for it.
 But, I don’t speak Hungarian.
 Will it be available at 6 pm today?
 How do I get there ?
Etendi:
Free application and website:
- Palette of UNIQUE travel options around you
- Real time online booking for specific hour with 3 clicks
- System shows you how to get there from
  current/specified location by public transport
So..   TOURISM
 Residents of EU = over 1 billion holiday trips a year (EU Commission,
    2010)
-   don’t forget the Chinese
    10 most popular cities in Europe = 98,1 million tourist a year
    (Mastercard Global Destination Index 2012)
   38% of travellers are between 25-44 …like Chris & friends (EU
    Commission, 2010)
   Final trend: THE WORLD IS GOING ONLINE.
Revenue
Costs
 Advertising… BUT smart approach:
    Positioning the website
    Affiliate marketing (travel sites) : CPS Model
    Early adopters (travel bloggers)
    Viral marketing – through synchronization with FB
    LATER STAGE: affiliate marketing with accommodation
     booking service
 Customer support
To sum up:
 Low risk
 Low entry cost
 Can make money from Day 1.
…final thought
Startup Weekend Budapest 2013 - Etendi Presentation
Startup Weekend Budapest 2013 - Etendi Presentation

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Startup Weekend Budapest 2013 - Etendi Presentation

  • 2. etendi = extend, expand (esperanto)
  • 3. Meet Chris & friends
  • 5.  Call international number? – No, thanks.  Email? – No time for it.  But, I don’t speak Hungarian.  Will it be available at 6 pm today?  How do I get there ?
  • 6.
  • 7. Etendi: Free application and website: - Palette of UNIQUE travel options around you - Real time online booking for specific hour with 3 clicks - System shows you how to get there from current/specified location by public transport
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. So.. TOURISM
  • 14.  Residents of EU = over 1 billion holiday trips a year (EU Commission, 2010) - don’t forget the Chinese  10 most popular cities in Europe = 98,1 million tourist a year (Mastercard Global Destination Index 2012)  38% of travellers are between 25-44 …like Chris & friends (EU Commission, 2010)  Final trend: THE WORLD IS GOING ONLINE.
  • 16. Costs  Advertising… BUT smart approach:  Positioning the website  Affiliate marketing (travel sites) : CPS Model  Early adopters (travel bloggers)  Viral marketing – through synchronization with FB  LATER STAGE: affiliate marketing with accommodation booking service  Customer support
  • 17. To sum up:  Low risk  Low entry cost  Can make money from Day 1.