The document discusses important metadata factors for app store optimization (ASO) such as title, description, keywords, icon, screenshots, ratings, and reviews. The title and keywords are very important for ranking in search. The icon and screenshots should convey the brand and usefulness of the app to attract consumers. High ratings and positive reviews are also crucial as they influence users to install the app.

5. App Title: Title is the most important
metadata factor for ranking in ASO.

6. Description: 1 or 2 sentences describing the
app and its use.

7. Keyword: Again very important ASO factor.
We must always use relevant Keywords.

8. Icon: Consumers want apps which are beautiful,
elegant, and simple to use. Icon is their first
interaction with app, so ensure that it
is conveying your brand and the usefulness of your

9. Screenshots: We must remember when creating
screenshots that they should not be actual
screenshots, instead they must be app promotional
graphics.

11. Ratings: User install app based on rating. Our job
as a marketer is to get a great overall rating.

12. Reviews: Review is as important as Ratings. We need
to ensure that the reviews our users write about our
app are positive. As the reviews will help increase
our conversion rate from app page views to
downloads.