How to Choose the Right Social Media Platform


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How to Choose the Right Social Media Platform

  1. 1. Choosing the Right Social Media Platform(s) for Your Business “ Where do I begin?” Presented by Lauren Candito, Social Media SolutionsMonday, April 4, 2011
  2. 2. Monday, April 4, 2011
  3. 3. Social NetworksMonday, April 4, 2011
  4. 4. Facebook Facebook can be used in business for: Networking Locating business leads Communicating with shareholders & customers Organizing eventsMonday, April 4, 2011
  5. 5. Facebook Personal Profile Brand PageMonday, April 4, 2011
  6. 6. Monday, April 4, 2011
  7. 7. Twitter Twitter is a service for friends, family, and co-workers to communicate & stay connected. “Tweeple” can share their current activity, or link, article, or state of mind, with friends & strangers. Think of Twitter as a Word of Mouth engine for your business.Monday, April 4, 2011
  8. 8. LinkedIn “Relationships Matter” LinkedIn describes itself as an online network of over 24 million experienced professionals from around the world, representing over 150 industries. LinkedIn can be used to maintain professional relationships, search for jobs, & recruit candidates. It also provides an open forum for busienss leaders to exchange ideas and solutions for problemsMonday, April 4, 2011
  9. 9. LinkedInMonday, April 4, 2011
  10. 10. Flickr Flickrʼs mission is “to help users get their visual content out to their audience via the web, mobile devices, email, RSS Feeds, Blogs, or any other technological method that may be developed.” Flickr integrates with a variety of social media tools, including: • Facebook • Myspace • Blog ApplicationsMonday, April 4, 2011
  11. 11. Flickr Flickr is a great tool to share your brand experience with your Alumni base. Post photos from past events, tag your Alums, share event details, etc.Monday, April 4, 2011
  12. 12. YouTube YouTube is an online video-sharing site that allows users to upload and share video clips with the net. Integration with: • Blogs • Facebook • Mobile • MySpace • Many more!Monday, April 4, 2011
  13. 13. Monday, April 4, 2011
  14. 14. Step 1: Ask Yourself “ What EXACTLY am I t r ying to achie ve?”Monday, April 4, 2011
  15. 15. Goals & Objectives Organization What are you trying to impact with social media? Be specific. Think ahead. What numbers are important? • Friends/Followers • Web traffic • Sales • Positive ReferralsMonday, April 4, 2011
  16. 16. Example Metrics Of Success Quantitative Metrics Number of Friends & Fans Blog Traffic Web Site Traffic Social Profile Traffic Number of Wall/Profile Comments Business Growth Metrics Number of New Patients from the Alumni “Community” Number of Referrals from the Alumni “Community” Decrease in Monthly AttritionMonday, April 4, 2011
  17. 17. Example Metrics Of Success Qualitative Metrics Comment Sentiment (Positive/Negative Program Feedback from the “Community” Increased Brand ChatterMonday, April 4, 2011
  18. 18. 2. Check Out the CompetitionMonday, April 4, 2011
  19. 19. Competitive Analysis Key Areas of Analysis Content Quality Brand Identity Communication Frequency Page/Profile Design Social Generosity Profile Interlinking Profile Information Integration of Value Added ToolsMonday, April 4, 2011
  20. 20. 3. Know Your Audience Who is your target customer? How do they use social media? • Look around online. What social media platforms can you find them on? How are they best engaged? • Who do they talk to? • What brands do they like/follow?Monday, April 4, 2011
  21. 21. Platform Recommendations SMS recommends... Facebook LinkedIn Twitter Blog what else...??Monday, April 4, 2011
  22. 22. Before Moving ForwardMonday, April 4, 2011
  23. 23. First Steps Once you have joined your chosen platforms... Spend at least 3-5 days just listening to the conversation to understand what is important to your community. • If you see a post that interests you and you want to comment, go ahead, but make sure it is a genuine comment. Once you are familiar with the group, you can begin to speak, but make sure your chatter is relevant to the conversation. Remember - not all groups are right for you. Some you will interact with on a daily basis, some you will only interact with every week or so. Choose the right groups for your organization.Monday, April 4, 2011
  24. 24. Donʼt ForgetMonday, April 4, 2011
  25. 25. Tips for Getting Started Use the Rule of Thirds • (1/3 web presence, 1/3 one-way, 1/3 social) Build relationships with influencers Make it easy to re-mix your content Remember... There is no instant gratification • Results require effort over time Use metrics to discover what works and what doesnʼtMonday, April 4, 2011
  26. 26. 4 Pillars of a Social Media StrategyMonday, April 4, 2011
  27. 27. 4 Pillars of Social Media 1. Communication 2. Collaboration 3. Education 4. EntertainmentMonday, April 4, 2011
  28. 28. questions? comments? www.socialmediasolutionsllc.comCalla Slim Spa Social Media Strategy 11/09/2009 Social Media SolutionsMonday, April 4, 2011