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Tip 1: Create an effective brand name.

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Tip 2: Maintain relationships with journalists.

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Tip 3: Know what’s newsworthy to publish.

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Tip 4: Ask journalists, authors, or bloggers to
write positive about your industry.

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Tip 5: Broadcast announcements of products,
services, appearances, and events about your
industry.

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Tip 6: Build your brand through blogging.

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Tip 7: Harness power of social media
platforms.

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Tip 8: Encourage users to “Google” your
brand name to find you rather than typing in
your domain directly.

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Tip 9: Identify the media outlets (online and
offline) you wish to be highlighted in.

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Tip 10: Start reaching out to the publishers,
editors and reporters of the outlets you have
identified.

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Tip 11: Get involved in your community.

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Tip 12: Speaking engagements - Speaking at
events where customers are likely to attend
helps position you as a leader or innovator in
your field.

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Tip 13: Use social media and website traffic to
measure your online PR.

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Tip 14: Don't fight your competitors in public.

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Tip 15: Stay honest and consistent with your
messages. Consumers can easily spot double
standard statements.

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Tip 16: Building good relationships with
members of the community where you do
business helps build customer loyalty.

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Tip 17: Properly designed brochures and
catalogues give customers confidence in you
and what you sell, and help drive customers
to your website.

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Tip 18: Provide a value-added customer
service.

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Tip 19: Product publicity—Sponsoring efforts
to publicize specific products.

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Tip 20: Be a Thought Leader by sharing
helpful industry data.

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Tip 21: PR consultants offer services,
information and advice that can help you
position your business.