The document lists 20 tips for improving search engine optimization (SEO). The tips include making websites easy to navigate, considering SEO in design, building quality backlinks, using keyword research tools, optimizing videos on platforms, using unique keyword focused titles, focusing on search phrases not single keywords, checking for canonicalization issues, building quality not just quantity links, using keyword rich captions, knowing the target market, writing good SEO content, and avoiding duplicate content.

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Tip 1: Make sure your website is easy to use
and navigate.

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Tip 2: Don’t design your website without
considering SEO.

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Tip 3: Build a network of quality backlinks.

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Tip 4: Use keyword research tools.

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Tip 5: Use descriptive captions, and keep
relevant copy close to the relevant media.

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Tip 6: Avoid hidden text or hidden links.

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Tip 7: Don’t create multiple pages,
subdomains, or domains with substantially
duplicate content.

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Tip 8: Brands should optimise their videos on
the chosen platforms to increase their
visibility on search engines.

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Tip 9: Be sure you have a unique, keyword
focused title tag on every page of your site.

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Tip 10: Fresh content can help improve your
rankings.

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Tip 11: Focus on search phrases, not single
keywords.

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Tip 12: Use keywords and keyword phrases
appropriately.

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Tip 13: Check for canonicalization issues e.g.
www and non-www domains.

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Tip 14: Build quality links and it is better than
quantity links.

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Tip 15: Search engines loves unique quality
content.

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Tip 16: Make sure your call to action is clear
and present.

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Tip 17: Use keyword rich captions with your
images.

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Tip 18: Know your target market.

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Tip 19: Write good SEO content.

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Tip 20: Never use duplicate content.