Community Banking Social Media for 2015 with Ben Pankonin of Social Assurance and Ann Chen of the Independent Community Bankers of America ICBA.

1. 2015
STRATEGIES FOR
BETTER SOCIAL ENGAGEMENT

2. INTRODUCTION

3. Introduction
2015 Predictions
Channel Tactics – Where to be.
Keys to success in 2015
info@socialassurance.com
AGENDA

4. 2015
PREDICTIONS

5. Latest Successful Apps
Anonymous? Private? Mobile?
MOBILE-FOCUSED

6. -Improves casual alerting
-Integrates Devices to Life
WEARABLES

7. -More clutter, less time
-Social media channel niches
-Individualized social media feeds
-Adaptable content on all platforms
-Rise of niche engagement instead of mass
following
The good news… community banks are well-
positioned!
GENERAL
SOCIAL MEDIA TRENDS

8. -Executive buy-in, encouragement
-Training, implementing social media
policy
-Tagging, engaging employees directly
on social media
-Contests between depts, branches
-Remind, remind, remind! (branch lobbies, email
sigs, business cards)
STAFF ADVOCATES

9. -Engaging your staff
-Educating Sales Staff
-Use authentically
STAFF ADVOCATES

10. -Sponsored Stories
-Paid Reach
-Or, Pay to use?
INTEGRATED
ADVERTISING

11. -More and more joining the social bandwagon
-Community-focused, highly targeted posts,
and contests
-Channel differentiation and targeted language
for each
-Visuals
COMMUNITY
BANK TRENDS

12. WHERE TO BE:
CHANNNEL TACTICS

13. Ages and
Social Network Users

16. 71% of online adults use Facebook.
63% of Facebook users visit daily and
40% visit multiple times per day.
WHO
ARE YOU REACHING?

17. 332 Million Users
– Not just for resumes
– How important is a job change?
– A Promotion?
– More banks will begin using social selling
strategies in 2015
LinkedIn

18. Visual-Driven:
– Pinterest
– Instagram
– YouTube
SEO:
– Google+/Google My Business
SECONDARY
CHANNELS

19. WHERE TO BE:
KEYS TO SUCCESS

20. Consistency
Creativity
STEPS
TO SUCCESS

21. B2B? 8 of 10 small businesses are using
Facebook too.
LinkedIn?
Not just in marketing, get the whole bank involved
GO WHERE
THE CONSUMER IS

22. Adaptable content across all platforms
Brand yourself (if you have not already)
Sunset methods that do not work. Try new
things. Stick with what works
Encourage employee involvement (esp.
executive level), eventually: thought
influencer
GOALS
TO STRIVE FOR

23. Have a process in place
Multiple people: have a plan
Usage of social media tools and mobile
apps
Access to answers in a realistic time
constraint
RESPONDING

24. How are other banks using a two-step approval
process for posts?
Do they use the same strategy when responding to
customers?
MAILBAG

25. How do you become a page people want to
follow?
MAILBAG

26. What kind of social media presence do you
recommend for a bank with a very small marketing
staff, in a very rural area?
MAILBAG

27. February Webinars
March: ICBA Live
UPCOMING EVENTS

28. Ann Chen
Ann.Chen@icba.org
202-821-4346
@annj_chen
LinkedIn.com/in/annjchen
Ben Pankonin
ben@socialassurance.com
office 402-875-5636 x1001
@benpankonin
LinkedIn.com/in/benpankonin
CONTACT