This document discusses the challenges of messy problems and how to embrace messiness. It notes that the 4th industrial revolution has information and technology at its heart of value creation. Impossible problems demand messy solutions, as seen in the example of Aravind Eye Hospital. While engineering is good at incremental innovation, people are not very good at dealing with messiness yet. The document advocates for embracing messiness by having managers provide big picture vision and organization while engineers provide expertise. It also provides examples like Go-Jek that align messy business problems with technology solutions.