This document summarizes the results of an engagement process in North Quincy and Wollaston, Massachusetts that used a game-based learning tool called Community PlanIt. Key findings include:
- The Asian population in Quincy has grown significantly and now comprises over 24% of the city's population. However, the immigrant Asian community struggles to engage in planning efforts.
- The engagement activities aimed to better understand community needs and develop a task force to launch a Community PlanIt workshop. Over 100 people played the game providing over 1,000 comments.
- Analysis of the game responses showed that the Asian population is growing in the schools and certain neighborhoods. Transportation and locally-owned businesses were seen as strengths
9. Quincy: Sustainable Communities
• Fact: City of Quincy’s Asian American population has grown from 15.4% in
2000 to 24 percent in 2010, the largest per-capita of any city in the state, and
struggles to adequately engage their immigrant populations in planning
efforts.
• Engage the Asian community in city planning activities
• Better understand community needs, develop an Asian Community Engagement Task
Force, and launch a Community PlanIt workshop
12. Decline
Outdated single- Commercial
story commercial vacancy
buildings
Streetscapes Auto –
lacking charm Pedestrian
conflicts
13. Change
• Public Planning
Process
• Vision Plan
• Urban renewal district
• Downtown zoning
• Design guidelines
• Financial plan
• Public/Private
partnership
17. A Growing Asian Population
Quincy Population
by Race & Ethnicity, 1990 - 2010
100,000 The Asian population
quadrupled between
90,000 1990 and 2010
80,000 7% 15% 24%
Asian (with share)
70,000
60,000 Other
50,000
Hispanic
40,000
P
n
a
u
p
o
t
i
l
30,000 African American
(non-Hispanic)
20,000
White
10,000 (non-Hispanic)
0
1990 2000 2010
Year Source: U.S. Decennial Census
Quincy has highest Asian % of any Massachusetts municipality
Regional Asian population grew from 3.2% in 1990 to 7.5% in
2010
19. Nativity and Language
27% of Quincy residents Quincy's Foreign Born Population
by Region of Birth, 2006 - 2010
born outside U.S. (with year of entry for Asian-born Residents)
Other
16,500 residents born in Latin
regions
6%
Asia America Asia
• 39% entered the U.S. 9% (since
2000)
since 2000 26%
• 36% entered the U.S. Europe
18%
prior to 1990 Asia
(1990 to
• 52% are now U.S. 1999)
citizens
Asia 17%
(before
1980) Asia
8% (1980 to
1989)
56% of foreign-born Asians 16%
have limited English
proficiency Total Foreign-Born Residents: 24,810
32% of Asian-language Source: American Community Survey, 2006 - 2010, Table B05007
20. Asian Subgroups
Quincy Asian Population by Subgroup, 2010
Filipino, 3%
Other,
6%
Indian, 11%
Chinese
Vietnamese, (including
14% Taiwanese),
67%
Note: "Other" includes Korean, Thai, Japanese, and other Asian subgroups.
Source: Census 2010
21. Household Income
Quincy Families by Income,
2006 - 2010
30%
25%
20%
Asian Families
15%
Non-Asian
10% Families
5%
0%
m
H
C
P
g
d
h
u
o
n
y
a
c
e
s
I
f
t
r
i
l
Household Income Category
Source: American Community Survey 2006 - 2010, Tables B1901, B1901D Bars show 90% Margin of Error
Asian family income is comparable to non-
Asians, but households are 15-20% larger
22. Age
Quincy Residents by Age and Asian Origin, 2010
10,000
Asianscomprise:
9,000
- 24% of Quincy's total population
8,000
- 29% of residents under age 20
7,000
- 14% of residents 65 or older
6,000
5,000
4,000
3,000
2,000 Asian
G
A
P
e
g
n
a
u
p
o
r
t
i
l
1,000
Non-Asian
0
Age Group Source: Census 2010, SF1
Demography and birth rates mean Asian
population will continue to grow
23. Asian Students in Quincy Public Schools
Quincy Public School Enrollment
by Race/Ethnicity, 2010 - 2011
1,600
High Schools
Asian
1,400
Other
1,200
Hispanic
1,000
African American
800
Middle Schools Elementary Schools White
600
400
200
-
Asian students comprise 33% of district
24. Household Size
Family Household Size, 2010
Asian Households Non-Asian Households
2 people
5% 2%
3 people 7%
6%
26% 4 people
11%
5 people 17%
48%
6 people
7+ people
24%
27% 25%
Nearly half of all Asian families include four or more
people, compared to only 27% of non-Asian families
26. North Quincy and Wollaston
Civic Engagement
Results and Feedback
Holly St. Clair, Metropolitan Area Planning
Council
27. Engagement activities
• Asian American Civic
Engagement Taskforce
• Walkshop
• Community PlanIt Game
• ACDC in-person Outreach
Activities
• Visioning Session
28. Embracing Game-Based Learning
• Mission and Narrative
• Competition
• Direct Real-World Incentives
• Cooperation and Community Visualization
29. Community PlanIt Implementations
• Boston Public Schools- 460 players
and 4600 comments
• Engaging Detroit in Long Term
Planning-1000+ players, 8400+
Comments, 300+ affiliations, 120
attended final meeting
• Engaging Quincy in Neighborhood
Visioning- 100+ Players, 1000+
comments
31. Did you play Community PlanIt: NoQuWo?
1. Yes
14%
2. No
86%
31
32. What is your age?
1. 0 - 19
38%
2. 20 - 29
14%
3. 30 - 39
11%
4. 40 - 49
14%
5. 50 – 59
8%
6. 60 or better
16%
33. What is your annual household income?
1. $0 - $19,999
21%
2. $20,000 - $34,999
13%
3. $35,000 - $54,999
16%
4. $55,000 - $84,999
17%
5. $85,000 - $139,999
20%
6. $140,000 or more
13%
33
34. How do you identify yourself?
1. White
25%
2. Asian
70%
3. Black or African American
1%
4. Hispanic or Latino
1%
5. Multiracial
1%
6. Other
1%
34
35. Do you own a home or rent?
1. I own a single family home
38%
2. I own a multi-family home (e.g., triple-decker)
15%
3. I own a condominium or townhouse
15%
4. I rent my home or apartment
18%
5. Other (none)
15%
35
36. What language do you speak at home?
1. English
51%
2. Spanish
1%
3. Portuguese
1%
4. Chinese dialect
37%
5. Haitian Creole
1%
6. Other
9%
36
38. What’s unique in NoQuWo
Quincy Public School Enrollment
by Race/ Ethnicity, 2010 - 2011
1,600
High Schools
Asian
1,400
Other
1,200
Hispanic
1,000
African American
800
Middle Schools Elementary Schools White
600
400
200
-
39. What are the neighborhood’s strengths?
1. Transportation options
51%
2. Locally owned businesses
10%
3. Parks and public spaces
6%
4. Sense of tradition and history
4%
5. Schools
9%
6. City government
1%
7. Neighborhood/community-feeling
13%
8. Culture and entertainment
4%
9. Opportunities to thrive, in jobs or as
2%
citizens
39
40. What are the neighborhood’s weaknesses?
1. Transportation options
5%
2. Locally owned businesses
3%
3. Parks and public spaces
10%
4. Sense of tradition and history
13%
5. Schools
4%
6. City government
12%
7. Neighborhood/community-feeling
16%
8. Culture and entertainment
22%
9. Opportunities to thrive, in jobs or as
citizens 15%
40
41. Doing business
Hancock Street Corridor Businesses
Select Business Type Count of
Businesses
Grocery and Convenience Stores 15
Salons and Personal Care 39
Restaurants & Cafés 34
Elderly/ Youth Support and social 21
organizations
Legal Services 22
Travel, Rental, and Banking Services 45
Medical Services 20
Source: MAPC Analysis, Info-group 2011 data
42. What should the economic development funding
priorities be?
1. Business Expansions/Loans
12%
2. Commercial Rehabilitation
24%
3. Job Creation
38%
4. Job Training and Placement
26%
43. Family Household Size, 2010 Living
Family Household Size, 2010
Asian Households Asian Households Non-Asian Households
Non
2 people 2 people
5% 5% 2%
3 people 3 people
7% 7%
6% 6%
26% 26%
4 people 4 people
11% 11%
5 people 17% 5 people 17%
48%
6 people 6 people
7+ people 7+ people
24% 24%
27% 27% 25% 25%
Family Household Si
Asian Households
2 people
5%
3 people
6%
26% 4 people
11%
5 people
6 people
7+ people
24%
27%
44. Living
Hancock Street Corridor-Housing Stock
Housing Type No. of Properties No. of Units
Single Family 40% 22%
2-3 Family 22% 26%
Apartment 6% 32%
Condominium 30% 17%
Group Quarters 0.2% 2%
Mixed Use 2% 2%
45. What should the housing development
funding priorities be?
1. More affordable rental housing
20%
2. Assistance to rehab homes
8%
3. Energy improvements
15%
4. Mitigating lead-based paint hazards
2%
5. Historical preservation
5%
6. More affordable homes
43%
7. Assistance with rent
6%
46. Playing
“Most kids in the area
have a park or two within
walking distance, and
many can walk to school,
which is great. Shopping
areas have a lot of
character thanks to all
the small, locally-owned
businesses.”
“Reviving the
Wollaston Theater
(Wolly!) seems like it
could be a major boon
not only for the
Wollaston area, but
also for the whole
city.”
47. What are the Neighborhood’s business attractions?
1. Dining out
53%
2. Grocery Shopping
23%
3. Personal Care (e.g., salon, spa)
3%
4. Consumer products (e.g., clothes))
7%
5. Professional Services (e.g., legal)
0%
6. Cultural, social, entertainment
6%
7. Health care
2%
8. Religious purposes
6%
47
48. Getting around
Hancock Street Corridor Parking Lots
Land Use Acres Parking Spots
Commercial/ MBTA 57 6,244
Other Developed 3 283
Residential 15 1,627
Total 75 8,153
Source: MAPC Analysis
49. Getting around
Hancock Street Corridor Crash Data- 2009
Crash Severity Total Crashes
Non-fatal injury 27
Property damage only (none 179
injured)
Not Reported 17
Unknown 6
Grand Total 229
Number of crashes involving non-motorists= 12
Source: MassDOT 2009
51. Lessons Learned
• General
• Being flexible with the project scope, especially
when testing new product/ idea
• Need for a clear communications and outreach
plan – kick off, walkshop, connecting to local
press
• Importance of the outreach plan to create a level
playing field for opening discussions (who is in an
who is out, who is the decision maker, etc.)
• The Role of Youth: Youth issues are a serious
platform for discussion about opportunities and
local issues, not ancillary
• Learning the right time to engage, especially in
absence of community “urgency”
52. Lessons Learned
• Project Specific
• MAPC is learning how to advance political
discussions/ rights and decision-makers,
facilitating and representing both groups
• Staff transition did not shift commitments/
expectations
• Challenges of working with a nonprofit
expanding their service area during a
visioning process (if relying on NPO to
engage non-traditional participants – ref. Jane
Jacobs systems planning)
• Challenge of engaging and relying upon a
Task Force for outreach and facilitation
53. Lessons Learned
• Project Specific
• Neighborhood in transition, tension between
new immigrant community establishes itself
• Working with an established organization –
not a way to make in-roads
• The game - Less missions, shorter in length
and need for focus on the commercial corridor
• Outreach process gave city community needs
data, influencing spending allocations for
CDBG/ HOME program
54. Moving Forward
MAPC - Sustainable Communities
Analyzing Opportunities and Impediments to
TOD
•Wollaston MBTA Station
This project was funded by a federal Sustainable Communities Grant that was awarded to assist the region in implementation of MetroFuture, the regional plan for the Boston metropolitan area that was adopted in 2008. The vision set forth in MetroFuture includes the aspirations of the nearly 5000 people who participated during the preparation of the Plan. We want all communities to be safe; everyone to have access to clean air, water, and healthy food; every community to be a vibrant and attractive place to live. The issue of housing affordability never vanishes. We want adequate supply and affordability, in all communities throughout the region, to meet the region-wide need. Growth has great benefits – jobs, homes, places to play and shop. But we all know it has challenges as well. The benefits and burdens of growth should be spread around the region, through equitable planning with a regional focus. And preservation is as important as growth. As communities focus growth in sensible locations, they have the opportunity to protect critical natural areas, working farms, recreational opportunities, and watersheds.
The MetroFuture Plan includes the entire 101 communities of the greater Boston region, and takes into account future models for growth in the 163 communities in the transportation planning region of the Boston MPO. The MetroFuture plan encourages areas for housing and economic development as well as open space preservation, and outlines transportation systems needed to support current and future development.
A critical element of the MetroFuture plan is the process that was used to develop the plan. This was a 4-year process that began with visions, was supported by data and models, and was based upon the choices of participants as they looked at the potential impacts of alternative future growth patterns. This process yielded not only the plan itself, but also a constituency of 5,000 “plan builders” who , we hope, will help us to work to accomplish the MetroFuture goals.
Products: A vision for the region we want, building on the region’s strengths and investing in our residents 65 goals, supported by hundreds of objectives, for Greater Boston in the year 2030 13 implementation strategies, with hundreds of specific recommendations, designed to help the region achieve its goals The goals and strategies have been designed with a many to many relationship – each goal is advanced by several strategies and vice versa
This consortium now consists of more than 150 groups, and is governed by a Steering Committee that is made up of the various constituent groups of the consortium. The Steering Committee is responsible for the approval of all scopes for projects being implemented under the grant.
This slide summarizes the activities to be undertaken with the grant. It is through these activities that MAPC and the consortium partners with interact with communities and organizations both within our region and throughout the state. The ( insert name of project ) is being funded under the ( insert category – e.g., placed based planning) area of the grant.
Project Overview: MetroFuture – Regional Plan for Metro Boston Sustainable Communities program ($4m from HUD/ EPA/ DOT partnership for gap filling, place-based, capacity, tools, best practices to advance regional equity, smart growth, and regional collaboration), development of project with Quincy and ACDC, grant helping MAPC to reach out/ work with new partners, explore new outreach techniques, and address issues in engaging non-traditional populations, particularly for purposes of engagement), key city team who served as a touchstone throughout the process. ACE Task Force Outreach to the public to encourage participation in Community Planit Utilize results of Data Analysis to facilitate discussions around community issues Ensure that a variety of perspectives are represented (elders, youth, recent immigrants, 2 nd generation Asian-Americans) Use Community PlanIt to participate in the Quincy city planning process
50% of Asian Families earn more than $75,000 per year, vs 53% of non-Asian Families 14% earn less than $25,000 per year, vs. 12% of non-Asian families Average Asian Family size in Quincy: 3.56 Average family size (all races) in Quincy: 3.05
Asian birth rate is 4 – 8 births per hundred women White birth rate is 2 – 4 births per hundred
Content: Asian American Civic Engagement Task Force Task Force, Walkshop, Community PlanIt, ACDC In-person outreach activities, This meeting (need some visuals- image of walkshop, task force meetings etc) Quincy Demographics- Why NoQuWo Project activities Outreach results and polling- What ’s unique in NoQuWo What people do in NoQuWo- Doing business, Living, Playing, Getting around.
Thematic missions provide story and structure to interaction Learning can be scaffolded and developed over time Precise start and end dates provide immediacy, focus and suspense Leaderboards, ranking and awards provide immediate feedback, reputation and compelling onboarding Coins are earned by completing planning challenges answering trivia questions and earning award bonuses At the end of each mission players can pledge their coins on real community action and causes Players can join together in affiliations to pool points Real Time filtering with data visualization
Determining school quality Goal: Engage parents, teachers, and students administrators and community members over what makes a quality school Detroit: Engage a diverse set of Detroit stakeholders in thinking about the future of the city as a whole
Compare keypad findings (demographics with game demographics and Quincy stats here. Now that we know which age and race groups were represented, lets see what they said- both as part of the game, in-person activities, and what you will tell us right now through the keypad polling. (transition into next slide)
Total of 51 assets identified ranging from the businesses in Hancock Street to the open spaces in the area. The high share of Asian residents and businesses are unique to the North Quincy Wollaston neighborhoods.
The high share of Asians, while unique, also raised issues of barriers and racism that Asians face. With one in three people under 20 Asians, and the share growing, these issues are real in institutions and our daily interactions.
Keypad and Game results
Keypad and Game results > establish themes for doing business, living, playing, and getting around. Now that we have seen some assets and concerns that members of this community have, lets get into some specifics. The neighborhood has people living, doing business, and playing here while getting from one part of the area to another. We looked at each of these aspects and defined missions in the game accordingly. We will go through each aspect in the next few slides.
The State Street office and other employment centers are near the North Quincy T stop, while there are a lot of locally owned businesses along Hancock Street. The Hancock Street Corridor Area has a total of 388 businesses out of which 46 are identified as Asian Owned as per 2011 data. About 200 people work in these Asian-owned businesses.
Keypad and Game results > establish themes for doing business, living, playing, and getting around. Now that we have seen some assets and concerns that members of this community have, lets get into some specifics. The neighborhood has people living, doing business, and playing here while getting from one part of the area to another. We looked at each of these aspects and defined missions in the game accordingly. We will go through each aspect in the next few slides.
Asian family income is comparable to non-Asians, but households are 15-20% larger Average Asian Family size in Quincy: 3.56 Average family size (all races) in Quincy: 3.05 Higher density with multiple units per parcel in the neighborhood.
A mix of home-owners and renters in the area. New immigrants tend to be renters, and they also tend to stay on, buying homes here. A third of the housing units along Hancock Street are renter-occupied housing, followed by 2-3 family homes making up a quarter of the housing stock. Newer construction consists of more condos than single family residences. The area also has a number of assisted living facilities and senior residences (Examples?). Comments in our engagement discussions compared North Quincy-Wollaston residential options to Boston ’s living options. Note about affordability.
Keypad : Housing development funding priorities poll
Opportunities for community gathering stood out as a key need for the neighborhood- for all age groups. Participants highlighted the Wollaston Theatre as a resource which could respond to this gap. Open Spaces are an important community asset and people also talked about the plenty of dining options and other things they come to the area for.
We know about the parking issue regarding the C-mart location along Hancock Street. Preliminary estimates show space for over 8,000 cars in the corridor- and this excludes the street parking. As part of the game, people suggested different ways to manage traffic ranging from shared parking usage to strategic location of parking lots.
The MBTA came up multiple times as a resource for the neighborhood. The quick and frequent connection to Boston is really valued by residents of the neighborhood. At the same time, other modes and activities require people using vehicles .Safety along the Hancock Street corridor was a key concern.