2. RockYou – The Viral Growth Pioneer…
200M Installs 41M US Unique Users 600+ Publishers
RockYou started with one …and now is one of the
widget on one platform… largest distributors of social
content on the web.
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3. …now delivers reach, engagement & virality
to brands
13 Destinations with 1MM+ Active Users each
RockYou Live, Pieces of Flair, Hug Me, Likeness, Speed
Racing, Birthday Cards, and more
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4. Our proven viral formula has made us one of the largest
distributed media companies in the world
Site/Network Total US UVs/Mo % Reach
Facebook 95.5M 48.1%
MySpace Sites 65.7M 33.1%
41.4M 20.9%
Break 26.0M 13.1%
Slide 25.8M 13.0%
Twitter.com 20.9M 10.5%
Bebo 6.6M 3.3%
MyYearbook 3.8M 1.9%
Teen.com .9M 0.4% Source: ComScore Sept 2009
Total US Uniques % Reach Index
Female 18-34 7,751,000 27.0% 129
User Demographics Female 18-49 14,650,000 25.5% 122
Male 18-34 8,169,000 22.8% 150
Teen 12-17 7,238,000 33.9% 163
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5. Our viral platform will provide…
Brand Integration Consumer Engagement
RockYou gives users reasons to engage with brands!
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7. RockYou Audience Overview
Category Comp % Reach % Index
Movie tickets bought online last 6 months 8% 21% 105
Attend movies opening weekend 17% 21% 109
Bought VHS or DVD movies offline in last 6 24% 21% 105
months
Bought VHS or DVD movie rentals online in 14% 22% 107
last 6 months
Cartoons watched during a typical week 28% 25% 122
Searched for toys online in last 6 months 16% 21% 105
Bought toys offline in last 6 months 21% 21% 104
Spent $100-$199 on toys in the last 6 months 6% 24% 118
Spend 6-10 hrs per week on game consoles 11% 31% 152
Spent $100-$149 on video games in the last 6 10% 28% 138
months
Source: comScore Plan Metrix, September 2009
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12. The Adventures of Curious George on
RockYou!
Around the world, the adventures of Curious George have been
translated into multiple languages. Next year, he will continue his
exploration across the Social Media landscape. The first stop on his
journey will be exploration of the RockYou game applications that live
on Facebook and MySpace.
In January 2010, Curious George kicks off his journey creating fan
buzz and excitement about the upcoming movie release of Curious
George 2: Follow That Monkey.
The campaign will incorporate the storyline of the film, where
Curious George visits RockYou’s popular game, My Zoo, in search of
Kayla, a baby elephant at the Magic Circus Show.
The adventure will continue, as Curious George visits other hot
RockYou applications throughout the year all the while promoting the
various release dates of Curious George products and merchandise.
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13. Upfront Opportunities for Curious George
Campaign Overview
MyZoo Integration – custom Curious George scavenger hunt and gifting
opportunity. Curious George starts his social media adventure to promote
his upcoming theatrical release and arrives at My Zoo in search of Kayla.
Users will receive zoo dollars for helping George to locate Kayla. Users will
also be able to send Curious George to their friends Zoo to help them locate
Kayla in their Zoos.
Hug Me Integration Users help Curious George solve the Puzzle with the
custom Puzzle tab with users collecting and sharing Curious George Puzzle
pieces. These post to the Newsfeed.
Pieces of Flair Integration – Users will help create buzz by collecting and
sharing custom Curious George Flairs (buttons) – these will post the
Newsfeeds as well.
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14. RockYou Zoo
Contest Promotion – Become a Facebook fan and be entered to win
Curious George super package
Fan Box - Rock You will help drive thousands of new fans to the Curious
George Facebook fan page
RSVP - Users will be asked to RSVP for the upcoming film, book,
videogame, and release of Curious George merchandise – this is a fun
and effective way to gauge fan interest in various product segments
Rockyou Video Distribution across our popular applications
• Social Video Ad units – users will be able to view video – movie
trailers, behind the scenes, etc. and share with their friends.
Custom Quizzes and polls can also be incorporated.
• Guaranteed performance, including campaign options of cost per
engagement
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16. My Zoo Engages Moms!
My Zoo Game in Hug Me App
A sub-channel in our Popular Hug Me
application, where users manage a zoo and
encourage engagement from friends.
Game premise includes selecting from a
variety of animal species, hiring zookeepers,
accessorizing with kiosks, and searching for
hidden treasures to accrue points. Animal,
staff, and accessory additions to the game
cost a user points.
Curious George’s adventure w ill kick
off in R ockYou’s M y Zoo, w here
Curious George w ill search for K ayla, a
baby elephant at the M agic Circus
Show .
Over 15 million zoos created and 5.5
monthly uniques.
32% P25-36, skews female at 73%
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17. Curious George Scavenger Hunt on My Zoo
Users have to help Curious
George find Kayla, the baby
elephant in their zoo.
Once they find Kayla, they
will earn bonus zoo dollars.
Users can then send Curious
George to their friends’ zoo,
to help find the Kayla the
baby elephant living there.
Branding in the pop up to
drive Brand Buzz
Posts appear in the
newsfeeds for friends to look
for Curious George in their
Zoo
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19. Curious George Fan Box – get more fans!
Users can enter to win a
Curious George super package
once they’ve become a fan of
Curious George Facebook fan
page.
Posts appear in the newsfeeds
for friends to see.
Drives user engagement and
creates fan buzz about the
upcoming release of the film,
books, videogames, and toys.
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20. Curious George Deal of the Day
Users have the opportunity to
earn additional zoo dollars by
watching the Curious George
trailer.
Posts appear in the newsfeeds
for friends to see.
Drives user engagement and
creates fan buzz about the
upcoming release of the film,
books, videogames, and toys.
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22. Curious George Puzzle Gam e on Hug Me
Users have to find the Curious
George puzzle pieces
throughout the app.
Users then send these puzzle
pieces to their friends and the
grayed out puzzle grid on the
custom tab starts to fill out.
Users collect all the pieces of
the Curious George puzzle
Branding on the custom page
to create further Brand Buzz.
Posts appear in the newsfeeds
for friends to see.
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23. Curious George Puzzle Gam e on Hug Me
When a user
successfully completes
the puzzle, they earn a
15% off coupon for
Curious George
merchandise.
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25. Curious George Contest on Pieces of Flair
Fun, custom Curious George
Flairs featured on the
homepage for users to send to
their friends
For each Flair sent, a user will
be entered to win a super
family pack featuring all of
Curious George’s books, dvds,
and videogames.
Posts appear in the newsfeeds
for friends to see.
Exclusive flight dates on Flair
Fridays and featured Deal of
the Day on the Pieces of Flair
application.
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27. Why use the RockYou Video Network?
RockYou is the leader in distributing video content in Social
Media
70% FB user penetration
across the RY Ad Platform
RockYou RY video links can be
Video Distribution posted to Twitter Feeds
Platform
50% MS user penetration
across the RY Ad Platform
TURNKEY Distribution and Seeding:
You send us a video file, and we re-frame it to fit the dimensions of our different video placements
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28. Social Video Ad Quiz Unit
728x90
Social Ads offer advertisers a scalable means
to efficiently distribute and seed video across
Facebook & MySpace.
Expandable ad unit with video distribution and
branding capability. Expandable to 728x270
Distribution via prime placements on RockYou
applications and RockYou Ads publisher network.
Virally seeds videos onto social network.
Pay only for first generation views: all viral views
free.
User-initiated video playback across some of the Forward Video Play on FB Post Action/News Feed
most popular applications on Facebook.
Guaranteed video view performance.
Video ad unit can be targeted by interests and
affinities listed in user profiles on Facebook.
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29. RockYou Video Network Quiz Unit
RockYou Video Ad Network Overview:
1.) Click to the featured website: OR 2.) Virally share video with friends:
300x250 Video Ad Unit with two call-to-
action options:
•Click to virally share video with
friends
•Click to destination URL; website or
fan page
User-initiated video playback across
applications on social networks
Visit client website Share/forward video
Simple forwarding capabilities to FB
friends
Competitive Performance-based pricing
• Pay only for first generation views
Post Video link to Twitter Feed
Post Action/News Feed
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30. Summary: The RockYou Advantage
Social Brand Strategy Experts
Reach consumers & friends with RockYou’s proven viral strategy
Customized brand integrations & social ads solutions
Viral Optimization
RockYou's rigorous viral methodologies provide the best ROI
Targeted Performance
Multiple targeting capabilities, such as BT, Friend, Profile and more...
Extensive metrics tracking, viral pass along, buyer intent
Massive Reach
Not limited to one social networking site’s audience
Partnerships with the leading social sites and app developers
Turnkey Video distribution
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32. My Zoo
As of today, My Zoo has over:
•1.2 million Daily Active Users
•15 million Zoos created
My Zoo Audience:
• 72% Female, 28% Male
7% 14-17 yrs 32% 26-35 yrs
25% 18-25 yrs 36% 36+ yrs
• Hug Me Audience:
• 73% Female, 27% Male
7% 14-17 yrs 32% 26-35 yrs
25% 18-25 yrs 36% 36+ yrs
Sponsorship Opportunities include:
• Homepage Skin
•728x90 Ad Unit
•Social Video Ads
•Fan boxes and RSVP ad units
•Custom Integration
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33. Hug Me
The ‘HugMe' app opens up a whole new world of action-based communication. It allows users
to virtually send actions to their friends, such as “Hug, Slap, Pinch, Throw” etc.
As of today, Hug Me has over:
• 35.5 Million Total Installs
• 3.5 Million Monthly Active Users
• Hug Me Audience:
• 73% Female, 27% Male
• 7% 14-17 yrs 32% 26-35 yrs
• 25%18-25 yrs 36% 36+ yrs
Sponsorship Opportunities
include:
• 728x90 Ad Unit/“Featured” Main
Action
• Customized Integration (60x60
action image)
• News Feed & Mini Feed Promo
• Expandable Video 728x90 Ad Unit
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34. Pieces of Flair
Users express themselves by adding buttons to their profile and sending to their friends.
As of today, Pieces of Flair has over:
• 15.2 Million Total Installs
• 5.7 Million Monthly Active Users
Pieces of Flair Audience:
• 78% Female, 22% Male
25% 14-17 yrs 21% 26-35 yrs
30% 18-25 yrs 24% 36+ yrs
Sponsorship Opportunities include:
• Customized buttons (or flairs) and
background
• 728x90 and 300x250 ad unit
Gap Campaign Results:
• 240,000 Gap Flairs shared with friends
per day & 5MM total flairs sent
• 9MM+ PVs to Custom Gap Vote
section of app
• 2.5MM+ Total US Unique users
reached in 16 days
• .4% CTR from banners to Gap fan
page
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35. Socialize Your Brand
Susana Williams
Director of West Coast Sales
susana@rockyou.com
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