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Summer 2013
Master of Business Administration- MBA Semester 4
MI0040 –Technology Management- 4 Credits
(Book ID: B1326)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should not exceed 400 words. Each
question is followed by evaluation scheme.
Q1. Define the term technology. Write a short note on evolution and growth of technology.
(Definition – 2 marks, Description on evolution – 5 marks, Growth of technology- 3 marks) 10 marks
Answer : Technology :
The term technology refers to knowledge, processes or products of technological activities, according to the
context in which it is used, and the term management refers to the act of getting people together to achieve a
specific goal. Management refers to the process of planning, organizing, staffing, directing, and controlling the
activities in an organization. Thus, we can say that management of technology/technology management includes
the factor of technology in all the activities like planning
Q2. Citing an example, state and explain the reasons that compel a company to go for the new technology.
(Stating with an example -2 marks, Reasons and describe – 8 marks) 10 marks
Answer :
The use of new technologies plays an important role in the industry. Whenever a company wants to adapt the new
technologies, it has to make decisions related to the acquisition of the technology. The company has to see the
experience of its R&D for the actual need of acquiring the knowledge. The acquisition of technology becomes
critical when the market lead time and competition is more. The following explains the reasons that compel the
company for technology acquisition.
Q3. Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology
forecasting process.
(4 characteristics – 4 marks, 6 phases of technology – 6 marks) 10 marks
Answer : Technology forecasting :
Generally, ‘forecasting’ refers to the prediction of future on the basis of available information. In the early days,
traditional forecasts used to deal with the speed and power. They did not focus on the structures of the
organisation. It was assumed that inventions of the future are not easy to predict. The forecasters were not
focused on evaluation of the forecast process.

2. Q4. Write a short note on technology strategy. Explain in brief about the innovation management.
(Explanation – 3 marks, Describe – 7 marks) 10 marks
Answer : Technology strategy :
We know that a strategy is a long term view that describes a high level framework. This high level framework
describes where the organisation needs to be in the future years. We can define technology strategy as a planning
document that explains how technology should be utilized as part of an organization's overall business strategy.
The document is usually created by an organization's technology manager and should be designed to support the
organization's overall business plan.
Q5. What is the importance of technology diffusion? What are the benefits of technology absorption?
(Importance- 5 marks, 5 benefits – 5 marks) 10 marks
Answer : Importance of technology diffusion :
Technology diffusion plays a major role in most of the countries today. The barriers to technology diffusion help us
to determine the magnitude of technology diffusion. These barriers determine the volumes of diffusion. Diffusion
enlarges the set of available technologies and increases the productivity of the country. In case of diffusion,
productivity is determined by the domestic technology in the production country and the diffusion technology from
other countries. The technology diffusion
Q6. Explain the implementation of new technology. Briefly describe the automation decisions.
(Explanation- 5 marks, Description of automatic decisions – 5 marks) 10 Marks
Answer : Implementation of new technology :
We know that planning is the key to success of a project. In the same manner, a sound planning is essential for the
success of any technology’s implementation. The failures that are likely to arise during the implementation process
may be due to the poor planning or inadequate resources. Valuing the conflicts will facilitate the organisation to
keep away from these problems,
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