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ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 3
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/
PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/
PGDROMN/ PGDSCMN/ PGDTQMN
SEMESTER Semester 1
SUBJECT CODE & NAME MB0050 - RESEARCH METHODOLOGY
BK ID B1700
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question. 1. Explain the four types of experimental designs.
Answer:Pre-experimental designs:Randomly assigning participants to different design treatments
and/ora control ina researchstudyis an experimentaldesign. For example, we recently wanted to
know which of three designs on an ecommerce checkout page users would understand the most
whendecidinghowtoshiporpick uptheirproductsin a store. We created three shipping scenarios
to testthe three designs(twoindependentvariables) andusedthe dependentvariables of accuracy,
perceived difficulty, confidence and time.
Question. 2. Briefly explain the concepts of reliability, validity and
sensitivity.
Answer:Performance testing is one of the most common and important measures used in sports
science andphysiology. Performance tests allow for a controlled simulation of sports and exercise
performance for research or applied science purposes. There are three factors that contribute to a
good performance test: (i) validity; (ii) reliability; and (iii) sensitivity. A valid protocol is one that
resembles the performance that is being simulated as closely as
2. Question. 3. What are the advantages and disadvantages of the
questionnaire method? Illustrate with suitable examples.
Answer:A questionnaire is a research instrument consisting of a series of questions and other
prompts for the purpose of gathering information from respondents. Although they are often
designedforstatistical analysisof the responses, this is not always the case. The questionnaire was
invented by the Statistical Society of London in 1838. A copy of the instrument is published in the
Journal of the Statistical Society, Volume 1, Issue 1,
Question. 4. What is data editing? Mention its significance.
Answer:Data editing is defined as the process involving the review and adjustment of collected
survey data. The purpose is to control the quality of the collected data. Data editing can be
performed manually, with the assistance of a computer or a combination of both.
Editing methods
Interactive editing
The term interactive editing is commonly used
Question. 5. Differentiate between descriptive and inferential
analysis of data.
Answer:Whenanalysingdata,suchas the marksachievedby100 studentsfora piece of coursework,
it is possible to use both descriptive and inferential statistics in your analysis of their marks.
Typically, in most research conducted on groups of people, you will use both descriptive and
inferential statistics to analyse your results and draw conclusions. So what are descriptive and
inferential statistics? And what are their differences?
Descriptive Statistics: Descriptive statistics
Question. 6. Explain the Structure of the Research Report. What are
the guidelines for effective report writing?
Answer:The reportingrequiresastructuredformatandbyand large,the process is standardized. As
statedabove,the majordifference amongstthe typesof reportsis thatall the elements that make a
research report would be present only in a detailed technical report. Usage of theoretical and
technical jargon would be higher in the technical report and visual presentation of data would be
higher in the management report.
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