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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
DRIVE- WINTER 2014
PROGRAM- MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME- ib0011– International Marketing
Qus:1 The orientation of a company’s top management, its beliefs and assumptions significantly
impact its approach to international marketing. Discuss the concept of EPRG framework.
· Management orientations
· Effect on international marketing
Answer:
Management orientations:
The orientation of a company’s top management, its beliefs and assumptions significantly impact its
approach to international marketing. The concept consisting of Ethnocentric, Polycentric,
Qus:2 How do international economic institutions affect international marketing strategy of
MNCs? Explain the role of any two of them.
· Effect
· Role of any two institutions
Answer:
Effect:
The Organisation for European Economic Cooperation (OEEC) was the parent organisation of
Organisation for Economic Cooperation and Development (OECD), which was created in 1947 under
the Marshall Plan to savage Europe post the World War II. In 1961, the OECD overtook
Qus:3 Define the concept and scope of international marketing research.
· Concept
· Scope
Answer:
Concept:
International Marketing Research is a complete analysis of the market, information regarding the
nature, size, organisation, profitability of different markets, changes in the market and various
factors – economic, social and political – affecting those changes. The main purpose of

2. Qus: 4 Differentiate between national and international products, global and standardised
products with examples.
Answer:
Differentiate between national and international products:
National products are made for a specific national market whereas international products are made
for regional and multinational markets.
National products:
A national product is one that, in the context of a particular company, is offered in a single national
market. Sometimes national products appear when a global company caters to the needs and
preferences of particular country markets. For example, Coca-Cola developed a
Qus:5 Write short notes on:
a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) meaning and role of 4PL operators
Answer:
a) Role and benefits of containerization:
Containerisation has revolutionised maritime business throughout the world. Cargo-carrying
containers are an integral part of the transport industry. Containers facilitate both the unitisation
Qus:6 Choose a product and explain how you will prepare seven steps in a global e-marketing
plan?
· Choosing the product
· Global e marketing plan
Answer:
Choosing the product:
A product is the main offering of a company to its customers. It defines the customer segments and
competitors for the company. Five aspects of the product namely features, quality look and packing,
branding and
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