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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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ASSIGNMENT
DRIVE FALL 2015
PROGRAM MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /
PGDIB – (SEM 1)
SUBJECT CODE & NAME MK0018– International Marketing
BK ID B1199
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1. The orientation of a company’s top management, its beliefs and assumptions significantly
impact its approach to international marketing. Discuss the concept of EPRG framework.
Answer:International marketingissimplythe application of marketing principles to more than one
country. However, there is a crossover between what is commonly expressed as international
marketing and global marketing, which is a similar term.
The international marketinginvolvementof amanufacturingcompany may widely vary from a state
of nodirectinvolvementtoastate of total involvement.Severaltypes of involvement are generally
observed, even though they are not mutually exclusive nor sequentially progressive.
Depending on the kind and degree of its
2. How do international economic institutions affect international marketing strategy of MNCs?
Explain the role of any two of them.
Answer: The international financial institutions (IFIs) are financial institutions that have been
established (or chartered) by more than one country, and hence are subjects of international law.
Their owners or shareholders are generally national governments, although other international
institutionsandotherorganizationsoccasionallyfigure asshareholders.The mostprominent IFIs are
creations of multiple nations, although some bilateral financial institutions (created by two
countries) existandare technically IFIs. The best known IFIs were established after World War II to
assist in the reconstruction of Europe and provide

2. 3. Define the concept and scope of international marketing research.
Answer: International Marketing Research
International environment is changing readily and all these changes present organization with
opportunities as well as challenges. These changes include rapid progression in the advance
technology, international investment trade, growth in international capital and also in customer’s
preferences. All these changes influence on business to change or expand these international
strategies, polices, and tactics.
4. Differentiate between national and international products, global and standardised products
with examples.
Answer: National vs International
The world is divided geographically into close to 200 countries or nations. These boundaries or
divisions are not natural, but man made on the basis of perceived similarities between peoples,
cultures, languages and religions. When we are talking about an event taking place inside the
boundariesof acountry,the eventistermedasnational andpeople takingpartinthe event are also
citizens of that country, but another event held
5. Write short notes on:
a) Containerization
Answer: Containerization is a system of intermodal freight transport using intermodal containers
(alsocalledshippingcontainersandISOcontainers) made of weathering steel. The containers have
standardized dimensions.
They can be loaded and unloaded, stacked, transported efficiently over long distances, and
transferred from one mode of transport to another—container ships, rail transport flatcars, and
semi-trailertrucks—withoutbeing opened. The handling system is completely mechanized so that
all handling is done with cranes and special
b) 4 PL operators
Answer: Differs from third party logistics in the following ways; 1)4PL organization is often a
separate entity established as a joint venture or long-term contract between a primary client and
one or more partners;2)4PL organizationactsas a single interface between the client and multiple
logisticsservice providers;3) All aspects(ideally) of the client’ssupplychainare managed by the 4PL
organization; and, 4) It is possible for a major third-party logistics provider to form a 4PL
organization within its existing structure.

3. 6. Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Answer:The e-marketingplanis builtexactlyonthe same principlesasthe classical plan. There is no
different approach, but there might be some formal differences given by the uniqueness of the
internetenvironment. Many of these differences come from the necessity to ensure a high rate of
responsivenessfromthe customers,since the e-world is moving faster and requires faster reaction
from its companies, compared to the traditional offline marketplace.
Eventhoughit isperfectlyacceptable andis a common practice to use the 8-stage classic model for
the e-marketingplanaswell,youmightwanttoconsiderthe simplifiedversionproposedbyChaffey,
who identifies four major steps to build the e-marketing
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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