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Lowe’s Companies, Inc.
Using the Portfolio Project target organization Lowe’s
Companies, Inc. complete the following three-step process:
Conduct an external assessment and complete either an External
Factor Evaluator (EFE) or a Competitive Profile Matrix (CPM).
Use the following five websites in conducting your assessment:
http://marketwatch.com
www.hoovers.com
http://moneycentral.msn.com
http://us.etrade.com/e/t/invest/markets
http://globaledge.msu.edu/industries
Conduct an internal assessment and complete an Internal Factor
Evaluator (IFE). Use the following documents, which may be
found in the target organization’s corporate website:
Most current Form 10K document
Most current Annual Report
Prepare a well-written paper describing the findings that you
discovered by analyzing the data from the external assessment
and from the internal assessment. Present your findings.
Consider putting some of the data into a graphical display
(chart, figure, table) to present information in a clear way. Use
citations to substantiate your ideas. Insert the completed
matrices as appendixes and reference them within the body of
the paper according to APA standards. Your paper should meet
the following requirements:
Four to six pages in length, organized, and well-written in
conformity with APA
Support your answers using four to six peer-reviewed
articles/professional sources in addition to the textbook.
Include a title page, section headers, introduction, conclusion,
and reference page.

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Lowe’s Companies, Inc.  Using the Portfolio Project target organ.docx

  • 1. Lowe’s Companies, Inc. Using the Portfolio Project target organization Lowe’s Companies, Inc. complete the following three-step process: Conduct an external assessment and complete either an External Factor Evaluator (EFE) or a Competitive Profile Matrix (CPM). Use the following five websites in conducting your assessment: http://marketwatch.com www.hoovers.com http://moneycentral.msn.com http://us.etrade.com/e/t/invest/markets http://globaledge.msu.edu/industries Conduct an internal assessment and complete an Internal Factor Evaluator (IFE). Use the following documents, which may be found in the target organization’s corporate website: Most current Form 10K document Most current Annual Report Prepare a well-written paper describing the findings that you discovered by analyzing the data from the external assessment and from the internal assessment. Present your findings. Consider putting some of the data into a graphical display (chart, figure, table) to present information in a clear way. Use
  • 2. citations to substantiate your ideas. Insert the completed matrices as appendixes and reference them within the body of the paper according to APA standards. Your paper should meet the following requirements: Four to six pages in length, organized, and well-written in conformity with APA Support your answers using four to six peer-reviewed articles/professional sources in addition to the textbook. Include a title page, section headers, introduction, conclusion, and reference page.