A well-crafted press release can mean the difference between getting coverage or being ignored. Check out these 7 key elements of a good press release.

1. 7 Key
Elements
of Press
Release

2. An effective press release must have an eye catching
headline. The headline should be well articulated and
make the user want to click.
2
Headline

3. Dateline
An effective press release should contain
dateline in the first line of the first
paragraph of the content. The journalist
needs to know that they are receiving the
most updated information.

4. Introduction
This is most important paragraph
which contains a summary of the press
release. Most journalists bother to read
only the first few lines of this
paragraph. Give it everything you have
to say
4

5. Body
The body consists of two to several paragraphs
explaining every detail of information you
want to share, make it interesting by using
statistics, quotes and high value.
5
Boilerplate
This is the short paragraph in which you can
provide independent information about the
company you are referring about like when it
was founded, impact and vision

6. 6
Call To Action
This is the final
element of an effective
press release, you have
a potential customer –
Give them a clear call
to action – so they can
engage with you
Media Contact
Details
An effective press
release should contain
all the important
information like name,
contact number and
email address about the
person who is
distributing the press
releases

7. 7
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