Student Key Art Awards article (May 2006)

1. STUDENT COMPETITION
HONOR ROLL
I
n its fifth year, The Hollywood Reporter’s were announced during a May 24 reception were selected by an advisory board
Key Art Student Competition saw at the Hollywood Museum in the Historic comprised of studio and agency marketing
another bumper crop of entries from Max Factor Building. executives — and their schools. First prize in
fledgling movie marketers, helping to “The judges in both the pro and student each category is $7,500, second is $2,500,
fulfill the program’s mandate to reach out to competitions look for something that and third is $1,000. All six finalists will split
the next generation and raise the profile of catches their eye, invites them in and does the scholarship awards with their schools.
movie marketing in art programs nationwide. it with a tremendous amount of style or This year’s student competition for the
Nearly 300 entries were received for this year’s craftsmanship,” says Trailer Park executive first time also includes a Publisher’s Award,
competition from 29 schools in 10 states. vp Jeffrey Bacon, who has overseen the honoring one print submission.
For this year’s competition, students Key Art Student Competition since its For all involved, the student competition
assembled posters and trailers for the 2004 inception. “The students are also the remains a source of energy and enthusiasm.
releases “Million Dollar Baby” (Warner Bros. consumers of what the movie industry is “They love the process and connecting
Pictures) and “Sideways” (Fox Searchlight). about — that’s our target audience — so with something they all know, which
The studios and filmmakers provided source it’s the target audience working on their is Hollywood,” Bacon says. “A student
material to the students, who — working own marketing.” living in Michigan knows as much about
with faculty advisers — produced print and Cash prizes totaling $22,000 will be Hollywood, thanks to the Internet, as
audiovisual marketing campaigns. Finalists awarded to the six student finalists — who someone who lives in Studio City.” I
AUDIOVISUAL
FINALISTS
PUBLISHER’S
AWARD
MILLION DOLLAR BABY MILLION DOLLAR BABY
Stephen Viola, Drexel University; Instructor: Theo Artz Jared Marshall, Art Institute of San Diego;
Instructor: Lindsay Baker
PRINT
FINALISTS
MILLION DOLLAR BABY
Brian Matsunaga, Chapman University; Instructor: Harry Cheney
SIDEWAYS MILLION DOLLAR BABY SIDEWAYS SIDEWAYS: WINE STAIN
Melissa Quinlan, Art Institute of California; Klaudia Pindych, Fashion Institute of Marcella Zuczek, Drexel University
Monica Abeyta, Art Institute of California; Instructor: Seth Hill Instructor: James Goodwin Technology; Instructor: Rocco Piscatello Instructor: Mark Willie
178 w w w. h o l l y wo o d r e p o r t e r. c o m