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HOW TO BOOST REVENUE 
Are you a mortgage broker? A lead 
publisher? Joshua Conklin, lead 
publisher, has some simple ideas to 
help you boost your revenue.
3 SIMPLE STEPS…
1. FOLLOW UP 
• Follow up on all qualified leads. 
• More than 50% of buyers reported “no 
response” from a business after they 
expressed interest, especially on the web.
2. FOLLOW UP FAST 
• Speed makes a difference 
• Researches found that speed has the biggest 
impact on lead conversion 
• Following up with a lead within 30 minutes of 
arrival can boost your conversion rate by over 
60%
3. FOLLOW UP MORE 
• Don’t give up! (most sales organizations give 
up after one or two contact attempts) 
• Research has shown that it’s the 6th attempt 
(on average) where the conversion gain 
starts to taper off
BOTTOM LINE 
• Sales organizations should be following a 
disciplined strategy in order to maintain 
momentum. 
• This strategy should include following up with 
clients fast, and at least six times.
Joshua Conklin is a SVP of SuitedConnector, a 
national lead publisher. Joshua is an authority in 
the mortgage marketing industry. He has over 
14 years of experience at developing strategies 
for the nation’s top mortgage lenders and 
brokers. 
888-640-1991 Ext. 103 
http://joshuaconklinsmartleadz.com

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How to Boost Revenue

  • 1. HOW TO BOOST REVENUE Are you a mortgage broker? A lead publisher? Joshua Conklin, lead publisher, has some simple ideas to help you boost your revenue.
  • 3. 1. FOLLOW UP • Follow up on all qualified leads. • More than 50% of buyers reported “no response” from a business after they expressed interest, especially on the web.
  • 4. 2. FOLLOW UP FAST • Speed makes a difference • Researches found that speed has the biggest impact on lead conversion • Following up with a lead within 30 minutes of arrival can boost your conversion rate by over 60%
  • 5. 3. FOLLOW UP MORE • Don’t give up! (most sales organizations give up after one or two contact attempts) • Research has shown that it’s the 6th attempt (on average) where the conversion gain starts to taper off
  • 6. BOTTOM LINE • Sales organizations should be following a disciplined strategy in order to maintain momentum. • This strategy should include following up with clients fast, and at least six times.
  • 7. Joshua Conklin is a SVP of SuitedConnector, a national lead publisher. Joshua is an authority in the mortgage marketing industry. He has over 14 years of experience at developing strategies for the nation’s top mortgage lenders and brokers. 888-640-1991 Ext. 103 http://joshuaconklinsmartleadz.com