15 Ways to Boost Your Blog Subscriptions

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Blogs are increasing in popularity with businesses because of the way they effectively communicate with audiences and influence some behavior or attitude. Today 43% of businesses are blogging, which leaves a significant amount of businesses who have yet to take on a blog. Blogs can improve client engagement, educate and establish trust with clients and cross promote with your social media accounts. They also allow for link building for search engine optimization (SEO), which can build traffic to your website. In order to reap these benefits of having a blog for your business, you must successfully acquire a following of blog subscribers. Even if you are churning out quality content on a regular basis with your blog, there are fundamental factors that can turn your good blog into a great blog! Acquire new subscribers while building and maintaining current blog subscribers by implementing these 15 ways to boost blog subscriptions.

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15 Ways to Boost Your Blog Subscriptions

  1. 1. 15 Ways to Boost Blog Subscriptions Blogs are increasing in popularity with businesses because of the way they effectively communicate with audiences and influence some behavior or attitude. Today 43% of businesses are blogging, which leaves a significant amount of businesses who have yet to take on a blog. Blogs can improve client engagement, educate and establish trust with clients and cross promote with your social media accounts. They also allow for link building for search engine optimization (SEO), which can build traffic to your website. In order to reap these benefits of having a blog for your business, you must successfully ac- quire a following of blog subscribers. Even if you are churning out quality content on a regular basis with your blog, there are fundamental factors that can turn your good blog into a great blog! Acquire new subscribers while building and maintaining current blog subscribers by implementing these 15 ways to boost blog subscriptions.Tip 1 Make the Subscription Button/Email Opt-In Form VISIBLE You have successfully attracted readers to your blog but they have no idea how to subscribe. Why is this? Because your subscription is not easily vis- ible! Don’t make it difficult for visitors to your blog to figure out how to opt in to your blog. Having a hard to find subscription button is one of the biggest faults a blog can have. Have a clear call- to-action module to subscribe to your blog, an RSS subscription button and a simple email opt-in form. The email form needs to be short and simple so your visitors don’t feel pressured and feel like they are giving too much information. This provides your visitors with options on how they can stay connected to your blog. If the visitors truly enjoy your blog they will want to learn about how they can subscribe so make it easy to find.Tip 2 Bring Value to Your Blog and Readers When new visitors come to your blog you want them to learn of all the reasons why they should come back. Your call-to-action successfully got them to your blog, and now it’s time to show them the value of your blog. Visitors need a clear understanding of what you are try- ing to achieve with your blog and how the visitors can benefit from reading. If you value your followers then you will take the time to show them just how valuable they are by providing quality, dependable content.
  2. 2. Tip 3 Create and Optimize Your Subscription Landing Page Landing pages are built to convert site visitors into leads. A dedicated landing page will help you out in many ways. Not only will it make it easier for blog visitors to subscribe to your blog but it will also make it easier for you to promote subscrip- tions to your blog. Make the process from visitor to subscriber simple for your followers and you will see the growth.Tip 4 Provide Subscribers with an Incentive Convince people to visit your blog is easy to do with an incentive. Send on a dedicated email or start a social media campaign that will attract visitors to your blog by offering an incentive once they subscribe.Tip 5 Don’t Forget About the Footer When visitors are scrolling through your blog, they might end up at the footer looking for a navigation tool. This is the opportunity to display a call-to-action to subscribe to your blog. If a visitor has read through your article and enjoyed the information they will be looking for a way to subscribe. By having the subscribe call-to-action at the footer, you will capture their attention at the height of their interest.Tip 6 SEO For those who don’t know what SEO means, it stands for search engine optimization. It is the practice of improving your internet content so it is more fre- quently and easily found on search engine sites. Make the content on your blog SEO-ready. and it will improve the quality of your blog. People use search engines to find trustworthy sites that will answer their needs and your optimized blog will drive more traffic. Once you have optimized your blog and articles, you can start to see visitors convert into subscribers.Tip 7 Promote Through Social Media Social media sites are booming with members and are a great location to promote your dedi- cated subscription landing pages that we mentioned in tip 3. Share the landing page on your
  3. 3. various social media accounts, and followers will be encouraged to either visit the landing page themselves or share it with their friends! Sociable, shareable content is a blog’s goal and can be accomplished through social media sites like Twitter, Facebook and LinkedIn.Tip 8 Make Your Content Shareable Speaking of sharing, having your visitors share your blog content is an indirect way to boost subscribers. Make it easy for them to promote your blog content on their multiple networks and ex- pand your blog’s reach. Finding new demograph- ics and target audiences is made simple when you have visitors sharing your blog content daily. Share the love to your current blog subscribers and they will be more willing to share your content to their friends.Tip 9 Find Guest Bloggers Don’t think of guest bloggers as just an opportunity at inbound links. Instead, think of a guest blogger as a great source of readers who don’t know about your blog. Finding these new read- ers through guest bloggers is an easy way to find subscribers.Tip 10 Promote on Thank-You Pages Another great way to boost blog subscribers while continuing to nurture leads is through the thank-you pages. Thank-you pages are the pages your visitors are redirected to after they have completed a form on a landing page. Your thank-you page could include a few sentences about how your blog could benefit them and include e a link to a blog post relevant to the form they just filled out. Have a simple RSS button on the page, so it’s easy for them to sub- scribe to the blog directly from the thank-you landing page.Tip 11 Be Creative To spark buzz with your followers, be creative and offer an alluring prize to a randomly selected sub- scriber who subscribes between the start of the pro- motion and a designated date. Keep these contest offers rare and spontaneous so it keeps your follow- ers on their toes.
  4. 4. Tip 12 Promote Your Blog in Your Email Signature Your email signature is an important part of ending conversations with your email subscribers. It is also a location to add a call-to-action and link to subscribe to your blog. This will interest your email subscribers who have not been to your blog before. Not only should your email include the link, encourage the rest of your team to include the CTA in their email signatures.Tip 13 Make Your Content King Your content is the reason people want to come back and visit your blog again. So make a commit- ment to increase the quality of your content. Look for new inventive ways to display content and create content. Your audience is keen on details so make their visit to your blog worthwhile.Tip 14 Use Full Feed There are two ways to display your blog post, with full RSS feed or partial RSS feed. Partial RSS feed delivers just a snippet of the blog post with a link to read more on the blog, where as the full RSS feed provides the entire post within the reader’s feed aggregator. The full feed method is more user-friendly, will attract new subscribers and maintain current subscribers.Tip 15 Be Consistent Blog readers have a certain expectation of how regularly you should be posting new articles and content. If you fail to consistently publish content, you will start to disappoint current subscribers and won’t attract new ones. Publishing frequently can reward you with more subscribers and lead to more clients. Review These 15 ways to boost your blog subscriptions build off your brand and will create a stronger image to your clients.

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