These are 7 tips for small businesses and entrepreneurs to not only survive -- but thrive -- in a bad economy. I prepared these tips for a public advice round table discussions I led at the New York Times Small Business Summit, November 17, 2008, in the American Express OPEN Advice Cafe. American Express OPEN's marketing team did a beautiful job formatting them and printing up the booklet with the tips. The booklet was handed out to each attendee at the event. The printed booklet measures 5 inches by 5 inches.