10. ADVERTISING AND CAPITALISM
NEED EACH OTHER TO SURVIVE.
Globalization
Digitalization
Citizen media
Social issues
#mainwaring/cannes
11. ADVERTISING AND CAPITALISM
NEED EACH OTHER TO SURVIVE.
Globalization
Digitalization
Citizen media
Social issues
Shifting proļ¬t
centers
Internet Trends Report, June 7, 2010
#mainwaring/cannes
13. CONSUMERS WANT A BETTER WORLD,
NOT JUST BETTER WIDGETS.
@simonmainwaring
14. CONSUMERS WANT A BETTER WORLD,
NOT JUST BETTER WIDGETS.
Search for meaning.
@simonmainwaring
15. CONSUMERS WANT A BETTER WORLD,
NOT JUST BETTER WIDGETS.
Search for meaning.
Caring and sharing,
not just products.
@simonmainwaring
16. CONSUMERS WANT A BETTER WORLD,
NOT JUST BETTER WIDGETS.
Search for meaning.
Caring and sharing,
not just products.
@simonmainwaring
17. CONSUMERS WANT A BETTER WORLD,
NOT JUST BETTER WIDGETS.
Search for meaning.
Caring and sharing,
not just products.
Dialogue and deep
engagement.
@simonmainwaring
18. CONSUMERS WANT A BETTER WORLD,
NOT JUST BETTER WIDGETS.
Search for meaning.
Caring and sharing,
not just products.
Dialogue and deep
engagement.
Social responsibility.
@simonmainwaring
34. ADVERTISERS MUST BECOME
ARCHITECTS OF COMMUNITY.
Technology is teaching us
to be human again.
Own the relationship and
you own everything.
@simonmainwaring
35. ADVERTISERS MUST BECOME
ARCHITECTS OF COMMUNITY.
Technology is teaching us
to be human again.
Own the relationship and
you own everything.
Agencies must become day
traders in social emotion.
@simonmainwaring
36. ADVERTISERS MUST BECOME
ARCHITECTS OF COMMUNITY.
Technology is teaching us
to be human again.
Own the relationship and
you own everything.
Agencies must become day
traders in social emotion.
Success will be determined
by the quality of listening.
@simonmainwaring
39. REVERSE WHAT YOU KNOW
ABOUT ADVERTISING.
Push is pull.
#mainwaring/cannes
40. REVERSE WHAT YOU KNOW
ABOUT ADVERTISING.
Push is pull.
Monologue is
dialogue.
#mainwaring/cannes
41. REVERSE WHAT YOU KNOW
ABOUT ADVERTISING.
Push is pull.
Monologue is
dialogue.
Talking is listening.
#mainwaring/cannes
42. REVERSE WHAT YOU KNOW
ABOUT ADVERTISING.
Push is pull.
Monologue is
dialogue.
Talking is listening.
Image is authenticity.
#mainwaring/cannes
43. REVERSE WHAT YOU KNOW
ABOUT ADVERTISING.
Push is pull.
Monologue is
dialogue.
Talking is listening.
Image is authenticity.
Center is ļ¬ow.
#mainwaring/cannes
62. Companies must connect the bottom line of their
business with their social conscience.
Neville Isdell, former Coca-Cola Chairman & CEO
#mainwaring/cannes
64. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
Adversarial to
Interdependent
#mainwaring/cannes
65. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
Adversarial to
Interdependent
Competitive to
Collaborative
#mainwaring/cannes
66. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
Adversarial to
Interdependent
Competitive to
Collaborative
Short-term to
Long-term vision
#mainwaring/cannes
67. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
Adversarial to
Interdependent
Competitive to
Collaborative
Short-term to
Long-term vision
Self Interest to Greater
good
#mainwaring/cannes
68. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
Adversarial to
Interdependent
Competitive to
Collaborative
Short-term to
Long-term vision
Self Interest to Greater
good
#mainwaring/cannes
69. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
Adversarial to
Interdependent
Competitive to
Collaborative
Short-term to
Long-term vision
Self Interest to Greater
good
#mainwaring/cannes
70. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
Adversarial to
Interdependent
Competitive to
Collaborative
Short-term to
Long-term vision
Self Interest to Greater
good
First principles to
New media
#mainwaring/cannes
71. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
New species within the
marketing ecosystem.
#mainwaring/cannes
72. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
New species within the
marketing ecosystem.
#mainwaring/cannes
73. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
New species within the
marketing ecosystem.
New cross-sector
solutions between
education, technology,
branding.
#mainwaring/cannes
74. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
New species within the
marketing ecosystem.
New cross-sector
solutions between
education, technology,
branding.
New alliances between
government, private
sector, philanthropy.
Kraft, Pepsi, Coca Cola, Campbell Soups, Kelloggās, ConAgra, Sara Lee
(25 percent of Americaās food supply)
#mainwaring/cannes
75. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
New species within the
marketing ecosystem.
New cross-sector
solutions between
education, technology,
branding.
New alliances between
government, private
sector, philanthropy.
New intersections
between mobile, social,
media.
#mainwaring/cannes
76. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
New species within the
marketing ecosystem.
New cross-sector
solutions between
education, technology,
branding.
New alliances between
government, private
sector, philanthropy.
New intersections
between mobile, social,
media.
#mainwaring/cannes
77. THE EVOLUTION OF REVOLUTION
IS CONTRIBUTION.
New species within the
marketing ecosystem.
New cross-sector
solutions between
education, technology,
branding.
New alliances between
government, private
sector, philanthropy.
New intersections
between mobile, social,
Jonathan Harris, We Feel Fine
media.
#mainwaring/cannes
80. SOCIAL MEDIA & FOREIGN POLICY.
#alecjross/cannes @AlecJRoss
81. SOCIAL MEDIA & FOREIGN POLICY.
21st Century Statecraft:
moving beyond Government
to Government
#alecjross/cannes @AlecJRoss
82. SOCIAL MEDIA & FOREIGN POLICY.
21st Century Statecraft:
moving beyond Government
to Government
New solutions to age-old
problems
#alecjross/cannes @AlecJRoss
83. SOCIAL MEDIA & FOREIGN POLICY.
21st Century Statecraft:
moving beyond Government
to Government
New solutions to age-old
problems
The best ideas are likely to
come from without
#alecjross/cannes @AlecJRoss
85. SOCIAL MEDIA AS
CIVIC ENGAGEMENT.
#alecjross/cannes @AlecJRoss
86. SOCIAL MEDIA AS
CIVIC ENGAGEMENT.
Visualization is
personalization
#alecjross/cannes @AlecJRoss
87. SOCIAL MEDIA AS
CIVIC ENGAGEMENT.
Visualization is
personalization
Green Revolution in Iran
#alecjross/cannes @AlecJRoss
88. SOCIAL MEDIA AS
CIVIC ENGAGEMENT.
Visualization is
personalization
Green Revolution in Iran
In less than 48 hours:
Neda Agha-Soltan from
an anonymous cell phone
to global awareness
#alecjross/cannes @AlecJRoss
89. SOCIAL MEDIA AS
CIVIC ENGAGEMENT.
Visualization is
personalization
Green Revolution in Iran
In less than 48 hours:
Neda Agha-Soltan from
an anonymous cell phone
to global awareness
#alecjross/cannes @AlecJRoss
91. SOCIAL MEDIA
AS ACCESS.
#alecjross/cannes @AlecJRoss
92. SOCIAL MEDIA
AS ACCESS.
1455: Creation of the
printing press
- Explosive production
and dissemination of
ideas
2009 - 2010: 600 million
new mobile handsets,
75% in developing world
- Another historic tipping
point
#alecjross/cannes @AlecJRoss
93. SOCIAL MEDIA
AS ACCESS.
1455: Creation of the
printing press
- Explosive production
and dissemination of
ideas
2009 - 2010: 600 million
new mobile handsets,
75% in developing world
- Another historic tipping
point
#alecjross/cannes @AlecJRoss
95. āCountries that build up virtual walls and violate the basic rights of
internet users risk walling themselves off from the progress of the
next century.
Ultimately, this issue isnāt just about information freedom; itās about
what kind of world weāre going to inhabit.Ā Itās about whether we
live on a planet with one internet, one global community, and a
common body of knowledge that unites and beneļ¬ts us all.Ā
Or a fragmented planet in which access to information and
opportunity is dependent on where you live and the whims of
censors.Ā ā
Secretary of State Hillary Clinton, January 21, 2010
#alecjross/cannes @AlecJRoss
100. āI think that the more freely information ļ¬ows, the stronger the
society becomes, because then citizens of countries around the
world can hold their own governments accountable.Ā They can begin
to think for themselves.
That generates new ideas.Ā It encourages creativity.Ā
I'm a big supporter of not restricting Internet use, Internet access,
other information technologies.Ā The more open we are, the more
we can communicate.Ā And it also helps to draw the world
together.Ā ā
President Obama, Shanghai, November 16, 2009
#alecjross/cannes @AlecJRoss