A direct marketing copywriter MUST remember that the copy is the most important part of the direct mail and thus he has to make sure that it sells.

1. Finding a Qualified Direct Response Copywriter
Many business owners end up tearing their hair out when trying to find a good direct response
copywriter. Outsourcing writing is now easier than ever before, as more and more freelance
exchange websites spring up with writers offering services for next to nothing.But there's a catch
- although the availability of cheap writers has shot through the roof in recent years, finding
qualified, experienced copywriters who know how to convert readers to customers is just as hard
as it's ever been. Most of the writers calling themselves "copywriters" on freelance exchange
sites are new to the industry and completely green - they have simply heard they can make a
good buck as a copywriter, without even really understand what a copywriter does.
Copywriting Services
Direct response is all about getting a desired reaction from a reader in the present. It's not about
building a relationship - although, of course, such a relationship helps increase the conversion
rates of direct response copy. But really good direct response copy works to convert a first time
reader, who has had no experience of your product or business, into a buyer. This is a skill that
very few writers have. It's built through careful study, experience, and trial and error. If you go
hiring a dirt cheap wannabe copywriter from an exchange sites, you may find that your copy
becomes part of that trial and error. What you want is a direct response writer who has already
been through the ringer of the industry, learning what works and what doesn't.
Marketing Copywriter
Of course, there's simply no such thing as a really great, cheap copywriter. Some are cheaper
than others, and provide similar quality work - rates are not necessarily the best indicator of
quality. You should always treat the process of hiring a copywriter as what it really is: an
investment decision. Consider what you're making now from the product, and how much more
you could be making if you had an expert direct response copywriter create new sales copy for
you. The fees you pay a copywriter should always be considered from this perspective, in terms
of return on investment. Some copywriters charge high end clients thousands of dollars for a
sales page. Those clients are willing to pay, because they know they'll get their money back
within a few months and then continuing earning.
Copywriter
Many writers try to build their entire business around using websites like Elance to find clients.
But at the end of the day, a business website is a mark of a true professional. A copywriter or
writing service must have a website of their own if they want to be taken seriously by clients. A
website is also a chance for a writer to display their knowledge of writing, and explain what they
can do for you as a client. If a writer lacks their own website, you have to question why -
especially if they are a web specialist. Don't accept the excuse that they're so busy working for
clients that they don't have time to create their own site - serious business people always have

2. time to present a professional front to the world, no matter how busy they are. They make time,
because they know their image and online presence are important.
Advertising Copywriter
Ultimately, a direct response writer's knowledge and past experiences will play a big role in the
effectiveness of your copy. If a copywriter can't produce impressive samples, this should be
considered a red flag - unless he or she admits being new to the industry, and offers lower rates
in exchange for the experience and feedback. But again, in this scenario you run the risk of
having your copy become an experiment.Tom McSherry is a freelance copywriter and founder of
Premium Online Writing. Tom was tired of seeing the Internet swamped with low-quality,
disposable content created by low-budget freelance writers, so he created a service which aims to
provide a one-stop-shop for business owners for all their online writing needs. If you're tired of
searching for a competent copywriter for a direct response campaign, you can rest easy. Learn
more about hiring direct response copywriters from Premium Online Writing.