Memo to Big Oil

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Memo to Big Oil

  1. 1. Memo to Big OilDiversify your perspective.Here is the metaphor:If people think that the Moon is made of green cheese, then Galileo didn’t explainthings properly. The solution is not to explain things to the people. The solutionis to explain things to Galileo.For years, Urban Legend has been saying that the Big Oil is impeding the effortsto develop high mileage automobiles and alternative energy sources. This doesnot mean that Big Oil did these things. However, if this is the perception therewill be a big pushback.The solution is not to explain things to the people. The solution is to explainthings to Big Oil.To begin with, do not say, “Slim, telling us what we should have done is 20/20hindsight.” It is. Don’t waste time saying it. Not because you are enlighteninganyone, but because you are deluding yourself. Why is this? Because I will say,“Now that you have 20/20 hindsight, your mistakes should be a guidepost not ahitching post.”Your strategic planning failures of the past do not excuse your strategic planningfailures for the future.Here is a four-point plan to guide your strategic planning.1. Invest your profits in high-mileage technology.Why?Because as it becomes increasingly more important, you will hold the patents.Intellectual property has value.2. Invest in active solar power technology.Why?Because you will become the energy suppliers of the future.
  2. 2. 3. Invest in electric filling station technology.Why?Because having gas stations all over the country, you can leverage your capitalinvestment. This is called revenue enhancement.4. Invest in the geothermal heating industry.Why?Because diversity in your portfolio and revenue enhancement are vital tocontinued growth.Bon chance!Sincerest regards,SlimIf you find any of this information helpful, please feel free to send me on of thosetricked out Apple laptops—and do please include a little WAM in the envelopealong with the thank-you note.I don’t want to be paid for what I do.I don’t want to be paid for what I know.I don’t want to be paid for what I think.I want to be paid for the way I think.Regards,SlimMail: slimfairview@yahoo.comCopyright © 2011 Slim Fairview

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