2. TABLE OF CONTENT
STORY
1.
BREMA BREMA'S JOURNEY TO UNFINISHED LEGACY
2.
MILWAUKEE'S STREETWEAR REVELATION
3.
HIS JOURNEY TO FULL-TIME DEDICATION
4.
REVITALIZING STREETWEAR WITH POP-UP EVENTS
5.
REDEFINING STREETWEAR WITH AUTHENTIC CONTENT
6.
BALANCING DREAMS WITH REALITIES
7.
SUCCESS STORIES
8.
3. STORY
Brema Brema, he was 26, and he was born in Sudan,
and at age 5 he moved with his family to a refugee
camp in northwestern Kenya to escape an ongoing
civil war. In 2010 his family moved to Milwaukee, and
shortly after that he started Unfinished Legacy while
he was a student at Riverside University High School.
BREMA BREMA
4. BREMA BREMA'S JOURNEY TO
UNFINISHED LEGACY
He got into skateboarding culture and dreamed of
getting sponsored for the free clothes. Inspired by his
internship at the Milwaukee Art Museum, he learned
screen printing and started making shirts in his
basement with a kit he bought using his internship
money.
5. MILWAUKEE'S STREETWEAR
REVELATION
In the competitive world of streetwear,
standing out is tough. But Milwaukee's
Unfinished Legacy managed to carve
its own path among the sea of brands.
Started by its founder during high
school, the brand caught the eyes of
Levi’s and Vogue, with Brema
documenting his journey.
6. HIS JOURNEY TO FULL-TIME
DEDICATION
70-80% of his day is working on Unfinished
Legacy. Unless he’s sleeping, he’s working
on his brand. From designing to everything
else. There’s weeks where it’s really busy,
and there’s some where looking up
inspiration, but you easily work 14-16 hours
a day sometimes
7. HIS JOURNEY TO FULL-TIME
DEDICATION
Even now, we're still figuring things out. Some days, I feel uncertain, but I
take it day by day. During quarantine, I took a leap, giving Unfinished
Legacy my full focus. Seeing positive returns made me realize it's what I
should've been doing all along. Now, after years of DIY, I'm finally full-time
dedicated to my brand.
8. REVITALIZING STREETWEAR
WITH POP-UP EVENTS
Unfinished Legacy is a digital clothing brand that thrives
on in-person events. They screenprint and design their
own clothes, using pop-ups to launch collections, gather
feedback, and connect with customers. Unlike traditional
stores, their pop-ups are eagerly anticipated, offering a
busy, buzzy vibe embedded in the streetwear scene.
Customers can buy clothes, select designs, and watch
their gear being screen printed on the spot, creating a
unique and exciting experience.
9. REDEFINING
STREETWEAR
WITH
AUTHENTIC
CONTENT
Unfinished Legacy dominated the local Milwaukee
streetwear and creative scene with a strong social
media presence through in-depth and insightful
videos. His content not only highlights the brand’s
journey but offers tricks of the trade to start a
successful clothing brand—insightful advice not
commonly shared by brand founders. Both brand
and content helped Brema and his team branch
out beyond Milwaukee, turning heads across the
nation. His story has been picked up by the likes of
Vogue, and iconic brands like Levi’s have tapped
the creative for collaborative efforts
10. BALANCING DREAMS
WITH REALITIES
I'm currently in a phase of figuring things out, exploring goals and
dreams that I can't pursue yet due to resource limitations and where I
am in life. I acknowledge the need for growth and learning. My biggest
dream is to pursue every idea I have, many of which require additional
resources. Eventually, I hope to return home and contribute to building
schools and similar projects. As my brand grows and resources align, I
may be able to pursue these ideas.
11. We often dream up ambitions to create
something that will hopefully serve as our
legacy; not as often are those dreams actually
accomplished. For Sudanese-born, Milwaukee-
raised artist, Brema Brema, his dreams have
come true but they’re far from finished. Hence,
Unfinished Legacy, the streetwear imprint
founded by Brema back when he was in high
school. He now sits at his spacious studio in
Downtown Los Angeles with a full team of
employees, a constant influx of orders and
even more dreams of expansion
R E F U G E E C A M P T O
F L A G S H I P S T O R E S U C C E S S
F R O M H I G H S C H O O L V I S I O N T O
D O W N T O W N L A S U C C E S S
Unfinished Legacy streetwear brand is opening its
flagship store in the Third Ward, bringing a unique
experience that will include DIY screen printing, an
art gallery and pop-up events. and at age 5 he
moved with his family to a refugee camp in
northwestern Kenya to escape an ongoing civil war.
In 2010 his family moved to Milwaukee, and shortly
after that he started Unfinished Legacy while he was
a student at Riverside University High School. He
started working on Unfinished Legacy full time
during the COVID-19 pandemic, rocketing it to
success, as the brand was featured by Vogue and
Levi's.