Presentation on Retail Supply Chain Management

1. RETAIL MARKETING
Retail Supply Chain Management
Bharath. v
Sriniketan.D
Pavankumar
Dr.Sendhil Kumar
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2. Supply chain management refers to the coordination
and management of all activities involved in the
production and distribution of goods or services, from
the sourcing of raw materials to the delivery of the final
product to the end customer.
Effective supply chain management can provide a
competitive advantage by ensuring timely delivery and
customer satisfaction.
Example: Zara’s – For its quick response to trend and
faster delivery
Introduction to Retail Supply Chain
Management

3. Inventory management is crucial to balance
stock levels and avoid excess or shortage.
Demand forecasting helps retailers estimate
customer demand and plan accordingly.
Logistics and transportation involve the
movement of products from suppliers to
distribution centers and stores.
Key Components of Retail Supply Chain
Management

4. Cost reduction through improved inventory
management and streamlined processes.
Improved customer service by ensuring
products are available when and where
customers need them.
Increased profitability due to reduced
operational costs and higher customer
satisfaction.
Benefits of Efficient Supply Chain
Management

5. Logistics
• Delays in transportation and shipping can disrupt the supply chain and lead to stockouts or excess
inventory.
• Poor coordination and communication among logistics partners can result in inefficiencies and
higher costs.
Inventory Management
• Inaccurate demand forecasting can result in overstocking or understocking, leading to increased
costs or missed sales opportunities.
• Inefficient inventory tracking and management can lead to stockouts or excess inventory.
Supplier Relationships
• Dependence on a single supplier can pose a risk if there are disruptions in the supply chain or
quality issues.
• Poor supplier performance or lack of backup suppliers can lead to delays or quality problems.
Challenges and Risks in Supply Chain Management

6. • Advanced analytics and data-driven
decision-making help retailers optimize
inventory levels and predict demand.
• RFID technology enables real-time
tracking of products and improves
inventory accuracy.
• Supply chain software provides visibility
and facilitates collaboration across the
supply chain.
Technology in Retail Supply Chain
Management

7. • Omnichannel fulfillment, where retailers
aim to provide a seamless shopping
experience across multiple channels.
• Last-mile delivery optimization to improve
speed and cost-efficiency.
• Supply chain digitization and automation
to enhance efficiency and reduce human
error.
Trends in Retail Supply Chain
Management

8. Example: Zara's fast fashion model relies on a
highly efficient supply chain to rapidly respond to
changing customer demands.
Zara's close collaboration with suppliers and in-
house production capabilities allow them to quickly
produce and deliver new fashion trends.
Their centralized control and data-driven decision-
making ensure effective inventory management and
reduced lead times.
Case Study: Successful Retail Supply
Chain Management Example

9. Effective retail supply chain
management is crucial for retailers to
stay competitive and meet customer
expectations.
By implementing best practices,
embracing technology, and focusing on
sustainability, retailers can optimize
their supply chain and achieve business
success.
Conclusion

10. Thankyou
THANKYOU