Slides and notes from a presentation that I gave as part of a masterclass for library managers in April 2008. Some slides contain links and the slides are best read in conjunction with the notes that appear at the bottom of the slideshare screen.
Conferencia para la semana del Marketing de la Universidad de El Salvador, Merca UES Week 2021.
Touchpoints, Ejemplos, Lo que es y lo que no es branding, evaluación de tu branding, y dónde encontrar inspiración para tu próximo proyecto de branding.
Comunidades ¿Rocket Science?: ¿Sabes por qué empresas como Adobe, Microsoft y Google apuestan tanto por las comunidades de usuarios?
Presentación de Rolando Peralta en el Campus Party El Salvador 2014 #CPSLV1
Mejores Practicas de Content Marketing - CommunitiesDNARolando Peralta
7 elementos para diseñar piezas de marketing de contenido exitosas. Best practices de Marketing de Contenidos.
¿Alguna vez has visto esos contenidos tan exitosos que se vuelven virales? Pues la creación del contenido es una parte esencial, pero necesitas decidir varios aspectos antes de lanzarte a la creación de contenidos. Hay muchas formas de contenido y lo importante es saber cuándo usar cada una de ellas.
Charla en el taller de SEO & Web Analytics en San Salvador, mayo 21, 2014.
Social Media Objects Crash Course - WebConf Latino 2013Rolando Peralta
Presentación usada en el Taller de Social Media Objects en el WebConf Latino 2013, en Ciudad de Panamá.
El objetivo del taller fue construir la base para un Plan de Marketing Digital o un Plan de Social Media Marketing con los asistentes.
Social Media: El marketing cambió cuando menos lo esperabas - UFG Día del Int...Rolando Peralta
Presentación usada en la conferencia de celebración del Día del Internet en la Universidad Francisco Gavidia, El Salvador.
Un breve recordatorio del estilo de marketing que continúa en vigencia, estadísticas de aceptación publicitaria vs Word of Mouth o recomendaciones de personas cercanas y algunas recomendaciones para sobrevivir en este nuevo mundo de Nuevo Marketing.
Fenitur 2013: Cómo atraer más clientes usando word of mouth marketing en soci...Rolando Peralta
Presentacion de @RolandoPeralta en la Feria Internacional de Turismo de Nicaragua, Abril 27, 2013:
Cómo atraer más clientes usando word of mouth marketing en social media
Detras del Telon de Social Media - CIJE 2012 - Rolando Peralta CommunitiesDNARolando Peralta
Conferencia de Rolando Peralta, Chief Word of Mouth Director de CommunitiesDNA, en el III Congreso Iberomericano de Jovenes Empresarios, en Ciudad de Guatemala, Junio 29, 2012.
Título original: "Behind the Bits of Social Media".
Behind the Bits of Social Media - Word of Mouth by CommunitiesDNARolando Peralta
Presentación de Rolando Peralta en el WebConf Latino Panama 2012, hablando sobre lo que esta detrás del telón de Social Media: Redes, Hubs, Mega Hubs, Comunidades, Revuelo, Word of Mouth y Word of Mouse.
Más sobre Word of Mouth y Comunidades en http://www.CommunitiesDNAblog.com/Blog o via twitter: @RolandoPeralta
Planeación Estratégica de Social Media Marketing San Salvador 2012Rolando Peralta
Presentación de la Conferencia de Planeación Estratégica de Social Media Marketing, organizada por CommunitiesDNA en San Salvador, el 19 de Enero 2012.
Los temas abordados fueron:
El escenario actual del Marketing Digital.
Evaluación de Portafolios de Activos Digitales.
Análisis Estratégico anual.
Análisis de Audiencias.
Definición de Objetivos de marketing para Diseño de Estrategias puntuales en Social Media para un período de un año.
¿Cómo elaborar un plan de trabajo para administración de activos digitales?
¿Cómo organizar al equipo responsable de la presencia en medios sociales de las marcas de la compañía?
¿Cómo medir los resultados en Social Media?
CommunitiesDNA - Planeacion Estrategica de Social Media Marketing para 2012Rolando Peralta
Este entrenamiento está diseñado con la meta clara de que todos los participantes se lleven las líneas gruesas de su plan de Social Media Marketing para el año, y logren integrar cualquier esfuerzo de promoción tradicional con estos nuevos medios, logrando potenciar los resultados tradicionales.
Desde la base de Word of Mouth Marketing para ejecutar una buena iniciativa de Social Media, hasta la medición de resultados. Todo está incluido en este entrenamiento intensivo para tomadores de decisiones de marketing.
Religiones, Abejas, Bocas y Orejas: Word of Mouth RolandoPeralta CommunitiesDNARolando Peralta
Presentacion de Rolando Peralta, co-fundador de CommunitiesDNA, usada en el Social Media Day El Salvador, el pasado 30 de Junio 2011.
Algunas ideas centrales de la presentacion: > I'm a Social Media Gnostic. > The Next Killer App is PEOPLE, not technology. > 90% del Word of Mouth sobre una marca ocurre offline. > Social Media es Sexy. Todos quieren estar ahi. > Hacer Word of Mouth OFFLINE es mas dificil, por eso la mayoria opta por hacerlo online. > Online es el reflejo de lo que pasa OFFLINE. > Si sumas Word of Mouth y Word of Mouse, obtienes el Revuelo total sobre una marca, servicio, producto o causa. > Word of Mouth es el acto en el que un consumidor transmite informacion a otro consumidor. > Word of Mouth NO ES publicidad. > La publicidad es Intrusiva. > El Revuelo (BUZZ) viaja entre redes. > El Revuelo es transmitido por personas muy fuertemente conectadas. > El Revuelo debe ser escuchado por las audiencias ideales. Mejor si son comunidades.
Community Marketing TransCyberiano - Rolando Peralta CommunitiesDNARolando Peralta
Presentacion de Rolando Peralta de CommunitiesDNA, en el TransCyberiano 2010, con el tema: Community Marketing para catapultar tu proyecto web.
2o Congreso de Emprendimiento Web, TransCyberiano 2010, San Jose Costa Rica.
CommunitiesDNA WordofMouth Marketing #cies2010 by RolandoPeraltaRolando Peralta
Presentacion de Rolando Peralta, de CommunitiesDNA, durante la conferencia de Word of Mouth Marketing en el Congreso de Emprendedores 2010 de la ESEN #cies2010, en El Salvador, el pasado 2 de septiembre.
Tendencias de Word of Mouth Marketing 2010 - parte1 - CommunitiesDNARolando Peralta
Presentacion de algunas tendencias de Word of Mouth Marketing a las que hay que poner atencion, y claro, de las cuales tomar ventaja.
Some Word of Mouth Marketing trends that we have to keep an eye on them, and of course, take advantage of them; by CommunitiesDNA
Slides and notes from a presentation that I gave as part of a masterclass for library managers in April 2008. Some slides contain links and the slides are best read in conjunction with the notes that appear at the bottom of the slideshare screen.
Conferencia para la semana del Marketing de la Universidad de El Salvador, Merca UES Week 2021.
Touchpoints, Ejemplos, Lo que es y lo que no es branding, evaluación de tu branding, y dónde encontrar inspiración para tu próximo proyecto de branding.
Comunidades ¿Rocket Science?: ¿Sabes por qué empresas como Adobe, Microsoft y Google apuestan tanto por las comunidades de usuarios?
Presentación de Rolando Peralta en el Campus Party El Salvador 2014 #CPSLV1
Mejores Practicas de Content Marketing - CommunitiesDNARolando Peralta
7 elementos para diseñar piezas de marketing de contenido exitosas. Best practices de Marketing de Contenidos.
¿Alguna vez has visto esos contenidos tan exitosos que se vuelven virales? Pues la creación del contenido es una parte esencial, pero necesitas decidir varios aspectos antes de lanzarte a la creación de contenidos. Hay muchas formas de contenido y lo importante es saber cuándo usar cada una de ellas.
Charla en el taller de SEO & Web Analytics en San Salvador, mayo 21, 2014.
Social Media Objects Crash Course - WebConf Latino 2013Rolando Peralta
Presentación usada en el Taller de Social Media Objects en el WebConf Latino 2013, en Ciudad de Panamá.
El objetivo del taller fue construir la base para un Plan de Marketing Digital o un Plan de Social Media Marketing con los asistentes.
Social Media: El marketing cambió cuando menos lo esperabas - UFG Día del Int...Rolando Peralta
Presentación usada en la conferencia de celebración del Día del Internet en la Universidad Francisco Gavidia, El Salvador.
Un breve recordatorio del estilo de marketing que continúa en vigencia, estadísticas de aceptación publicitaria vs Word of Mouth o recomendaciones de personas cercanas y algunas recomendaciones para sobrevivir en este nuevo mundo de Nuevo Marketing.
Fenitur 2013: Cómo atraer más clientes usando word of mouth marketing en soci...Rolando Peralta
Presentacion de @RolandoPeralta en la Feria Internacional de Turismo de Nicaragua, Abril 27, 2013:
Cómo atraer más clientes usando word of mouth marketing en social media
Detras del Telon de Social Media - CIJE 2012 - Rolando Peralta CommunitiesDNARolando Peralta
Conferencia de Rolando Peralta, Chief Word of Mouth Director de CommunitiesDNA, en el III Congreso Iberomericano de Jovenes Empresarios, en Ciudad de Guatemala, Junio 29, 2012.
Título original: "Behind the Bits of Social Media".
Behind the Bits of Social Media - Word of Mouth by CommunitiesDNARolando Peralta
Presentación de Rolando Peralta en el WebConf Latino Panama 2012, hablando sobre lo que esta detrás del telón de Social Media: Redes, Hubs, Mega Hubs, Comunidades, Revuelo, Word of Mouth y Word of Mouse.
Más sobre Word of Mouth y Comunidades en http://www.CommunitiesDNAblog.com/Blog o via twitter: @RolandoPeralta
Planeación Estratégica de Social Media Marketing San Salvador 2012Rolando Peralta
Presentación de la Conferencia de Planeación Estratégica de Social Media Marketing, organizada por CommunitiesDNA en San Salvador, el 19 de Enero 2012.
Los temas abordados fueron:
El escenario actual del Marketing Digital.
Evaluación de Portafolios de Activos Digitales.
Análisis Estratégico anual.
Análisis de Audiencias.
Definición de Objetivos de marketing para Diseño de Estrategias puntuales en Social Media para un período de un año.
¿Cómo elaborar un plan de trabajo para administración de activos digitales?
¿Cómo organizar al equipo responsable de la presencia en medios sociales de las marcas de la compañía?
¿Cómo medir los resultados en Social Media?
CommunitiesDNA - Planeacion Estrategica de Social Media Marketing para 2012Rolando Peralta
Este entrenamiento está diseñado con la meta clara de que todos los participantes se lleven las líneas gruesas de su plan de Social Media Marketing para el año, y logren integrar cualquier esfuerzo de promoción tradicional con estos nuevos medios, logrando potenciar los resultados tradicionales.
Desde la base de Word of Mouth Marketing para ejecutar una buena iniciativa de Social Media, hasta la medición de resultados. Todo está incluido en este entrenamiento intensivo para tomadores de decisiones de marketing.
Religiones, Abejas, Bocas y Orejas: Word of Mouth RolandoPeralta CommunitiesDNARolando Peralta
Presentacion de Rolando Peralta, co-fundador de CommunitiesDNA, usada en el Social Media Day El Salvador, el pasado 30 de Junio 2011.
Algunas ideas centrales de la presentacion: > I'm a Social Media Gnostic. > The Next Killer App is PEOPLE, not technology. > 90% del Word of Mouth sobre una marca ocurre offline. > Social Media es Sexy. Todos quieren estar ahi. > Hacer Word of Mouth OFFLINE es mas dificil, por eso la mayoria opta por hacerlo online. > Online es el reflejo de lo que pasa OFFLINE. > Si sumas Word of Mouth y Word of Mouse, obtienes el Revuelo total sobre una marca, servicio, producto o causa. > Word of Mouth es el acto en el que un consumidor transmite informacion a otro consumidor. > Word of Mouth NO ES publicidad. > La publicidad es Intrusiva. > El Revuelo (BUZZ) viaja entre redes. > El Revuelo es transmitido por personas muy fuertemente conectadas. > El Revuelo debe ser escuchado por las audiencias ideales. Mejor si son comunidades.
Community Marketing TransCyberiano - Rolando Peralta CommunitiesDNARolando Peralta
Presentacion de Rolando Peralta de CommunitiesDNA, en el TransCyberiano 2010, con el tema: Community Marketing para catapultar tu proyecto web.
2o Congreso de Emprendimiento Web, TransCyberiano 2010, San Jose Costa Rica.
CommunitiesDNA WordofMouth Marketing #cies2010 by RolandoPeraltaRolando Peralta
Presentacion de Rolando Peralta, de CommunitiesDNA, durante la conferencia de Word of Mouth Marketing en el Congreso de Emprendedores 2010 de la ESEN #cies2010, en El Salvador, el pasado 2 de septiembre.
Tendencias de Word of Mouth Marketing 2010 - parte1 - CommunitiesDNARolando Peralta
Presentacion de algunas tendencias de Word of Mouth Marketing a las que hay que poner atencion, y claro, de las cuales tomar ventaja.
Some Word of Mouth Marketing trends that we have to keep an eye on them, and of course, take advantage of them; by CommunitiesDNA
Communities and Marketing are two concepts that can't be mixed naturally. If we examine the concept of community, we'll realize that community members smell advertisers, marketers and salespeople from distance, and always repel them. But if we go back to the root of the concept of marketing: "Communication", and we stack with it, then, just then, we can put those words together.
Permission Marketing expertise are vital to this practice, as well as Word of Mouth and Crowdsourcing vision.
Through all this time, I've realized that the first half of this decade of great marketing authors had shaped the mind of every marketer that truly wants to establish a long lasting relationship with his/her customers/users. This second part of the decade, had just become even better!
Guia Ejecutiva de Personal Branding - CommunitiesDNA v1Rolando Peralta
Pequena guia ejecutiva de Personal Branding, con los primeros pasos en Facebook, LinkedIn, Blogs y Twitter.
Esencial para cualquier persona con poco tiempo para estudiar, pero con la necesidad de enterar con pie derecho en Web 2.0 apoyandose en el Personal Branding.
Si le parece util, dejenos sus comentarios. Gracias!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
