Zum Bitz campaign completed in Fall 2010. This is the presentation I developed for my group to pitch to the owners of Zum Bitz as our final presentation in BUA 372. Multiple groups in the class were competing for the companies vote, there was no official winner.

1. F eed your Fun . www.zumbitz.com F ZUM The Differentiators Ethan Casavant, Melinda Rivera and Ashley Willis

2. F eed your Fun . www.zumbitz.com F ZUM Research & Findings

3. F eed your Fun . www.zumbitz.com F ZUM How often do you eat on the go?

4. F eed your Fun . www.zumbitz.com F ZUM How many times a week do you need a boost?

5. F eed your Fun . www.zumbitz.com F ZUM How much are you willing to spend on a healthy snack?

6. F eed your Fun . www.zumbitz.com F ZUM Creating Brand Awareness

7. F eed your Fun . www.zumbitz.com F ZUM January Introduce Zumbitz to Verve & Black Bear Dining Print Ad #1 Tabling with Samples

8. Feed your Fun . www.zumbitz.com F ZUM

9. F eed your Fun . www.zumbitz.com F ZUM Timeline : January Introduce Zumbitz to Verve & Black Bear Dining Print Ad #1 Tabling with Samples Distribute Stickers

10. F eed your Fun . www.zumbitz.com F ZUM

11. F eed your Fun . www.zumbitz.com F ZUM Timeline : January February Introduce Zumbitz to Verve & Black Bear Dining Print Ad #1 Tabling with Samples Distribute Stickers Print Ad #2

12. Feed your Fun . www.zumbitz.com F ZUM

13. F eed your Fun . www.zumbitz.com F ZUM F eed your Fun . www.zumbitz.com F ZUM Timeline : January February Introduce Zumbitz to Verve & Black Bear Dining Print Ad #1 Sampling Table Distribute Stickers Print Ad #2 Beach Ball Mob Distribute More Stickers

14. 2000 Students will not miss beach balls right before Spring Break!

15. F eed your Fun . www.zumbitz.com F ZUM F eed your Fun . www.zumbitz.com F ZUM Timeline : January February Introduce Zumbitz to Verve & Black Bear Dining Print Ad #1 Sampling Table Distribute Stickers Print Ad #2 Beach Ball Mob Sampling Table Distribute Stickers March Print Ad #3

16. F eed your Fun . www.zumbitz.com F ZUM

17. F eed your Fun . www.zumbitz.com F ZUM F eed your Fun . www.zumbitz.com F ZUM Timeline : January February Introduce Zumbitz to Verve & Black Bear Dining Print Ad #1 Sampling Table Distribute Stickers Print Ad #2 Beach Ball Mob Sampling Table Distribute Stickers March Team Up with Greek Life Print Ad #3

18. GO GREEK at the University of Maine 10% of the University of Maine Community is Greek

19. F eed your Fun . www.zumbitz.com F ZUM F eed your Fun . www.zumbitz.com F ZUM Timeline : January February Introduce Zumbitz to Verve & Black Bear Dining Print Ad #1 Sampling Table Distribute Stickers Print Ad #2 Beach Ball Mob Sampling Table Distribute Stickers March Sampling Table Team Up with Greek Life Print Ad #3 Redistribute Qualtrics Survey Using Social Networking and Viral Marketing Distribute Zumbitz Promotional Video Over All 3 Months

20. F eed your Fun . and F ZUM How will you ZUM? at www.zumbitz.com DIFFERENTIATE From the Rest