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Massimo Aliberti - Dal concept al prototipo al prodotto

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Massimo Aliberti - Dal concept al prototipo al prodotto

  1. 1. www.follow-app.it DAL CONCEPT AL PROTOTIPO AL PRODOTTO MASSIMO ALIBERTI Follow-App è unattività sperimentale realizzata da ARTI e QIRIS in collaborazione con la Regione Puglia - programma Bollenti Spiriti nellambito delliniziativawww.follow-app.it Innovazione per l’Occupabilità – Azioni a supporto del Piano Straordinario per il Lavoro 2011. PO FSE, Asse VII "Capacità Istituzionale".
  2. 2. “If you’re not embarrassed by the first version of your product, you’ve launched too late” Reid Hoffman, founder of LinkedInwww.follow-app.it Dal concept al prototipo al prodotto 2/000
  3. 3. PROBLEM SPACE VS SOLUTION SPACE Problem Space Solution Space • Problemi, bisogni, pains • Specifica implementazione per • Requisiti di prodotto risolvere il problema • User benefit • Prodotto • Opportunità da cui nasce l’idea • Insieme di features • Non può essere espresso, • Gli utenti possono esprimere una normalmente, dagli utenti reazione ad essowww.follow-app.it Dal concept al prototipo al prodotto 3/000
  4. 4. PROBLEM SPACE VS SOLUTION SPACE • Gli utenti non sono designer, non possono fornire soluzioni perchè non possono elaborare lo spazio dei problemi • Possono però reagire alle soluzioni Necessità di sottoporre soluzioni prototipali rapide agli utenti per raffinare il prodotto attraverso iterazioni successivewww.follow-app.it Dal concept al prototipo al prodotto 4/000
  5. 5. PRODUCT DEVELOPMENT Receive Design Develop …. Release commentswww.follow-app.it Dal concept al prototipo al prodotto 5/000
  6. 6. LEAN PRODUCT DEVELOPMENT Design Validate Develop … Release • Definire set minimo funzioni • Realizzare prototipo/mockup • Interagire con utenti • Raccolta feedback e Analisiwww.follow-app.it Dal concept al prototipo al prodotto 6/000
  7. 7. SET MINIMO DI FUNZIONI • Trade-off fra valore per l’utente e complessità dello sviluppo (ROI) • Minimum Economically Viable Offer (MEVO) • Strategia: decidere cosa NON implementare (“Keep it small to iterate faster”) • Necessario un modello per valutare il valore per l’utentewww.follow-app.it Dal concept al prototipo al prodotto 7/000
  8. 8. KANO MODEL Diverse categorie di attributi • Performance (“More is better”) • Must-have • Excitement (“Wow factor” o “Delighter”) • Inversi • Indifferentiwww.follow-app.it Dal concept al prototipo al prodotto 8/000
  9. 9. KANO MODELwww.follow-app.it Dal concept al prototipo al prodotto 9/000
  10. 10. KANO MODEL Competitor A Competitor B Azienda Must-have Si Si Si Performance 1 *** * **** Performance 2 **** * * Delighter 1 - Si - Delighter 2 - - Siwww.follow-app.it Dal concept al prototipo al prodotto 10/000
  11. 11. FEATURE ROIwww.follow-app.it Dal concept al prototipo al prodotto 11/000
  12. 12. PRIORITÀ DI SVILUPPO FEATURESwww.follow-app.it Dal concept al prototipo al prodotto 12/000
  13. 13. PROTOTIPAZIONE • Migliorare il processo di decision making • Comunicare un concept • Raccogliere feedback utenti • Perfezionare l’ideawww.follow-app.it Dal concept al prototipo al prodotto 13/000
  14. 14. TIPOLOGIE DI PROTOTIPAZIONE Interface Prototype Experience Prototype • Progetto focalizzato • Progetto ampio • Interazione utente-telefono • Interazione multipla • Target hw/sw noto • Target hw/sw non definito • Ambiente noto • Ambiente non definitowww.follow-app.it Dal concept al prototipo al prodotto 14/000
  15. 15. TIPOLOGIE DI PROTOTIPAZIONE Interface Prototype Experience Prototype • Sketching su carta o su paper Creare un personaggio, identificare templates le sue principali attività ed esigenze • Prototipi in-screen e definire una storia che “racconti” • Photoshop/Visio l’idea e l’impatto sul personaggio • Flash • Keynote/Powerpoint • Storyboarding • Simulatori • Concept video • Wireline software tools (Balsamiq)www.follow-app.it Dal concept al prototipo al prodotto 15/000
  16. 16. SKETCHING SU CARTAwww.follow-app.it Dal concept al prototipo al prodotto 16/000
  17. 17. SKETCHING SU CARTAwww.follow-app.it Dal concept al prototipo al prodotto 17/000
  18. 18. USER FRIENDLINESS • Qual è lo scopo primario di questa schermata? • Quali altri azioni secondarie devono essere supportate da questa schermata? • Qual è il modo più intuitivo per rappresentare le informazioni? • Gli utenti sono in grado di capire come interagire entro 3 secondi? • L’informazione è troppo densa? Cosa può essere rimosso?www.follow-app.it Dal concept al prototipo al prodotto 18/000
  19. 19. SKETCHING SU CARTA (PAPER TEMPLATE)www.follow-app.it Dal concept al prototipo al prodotto 19/000
  20. 20. PHOTOSHOP (STENSILI)www.follow-app.it Dal concept al prototipo al prodotto 20/000
  21. 21. SIMULATORIwww.follow-app.it Dal concept al prototipo al prodotto 21/000
  22. 22. WIRELINE TOOLS Balsamiqwww.follow-app.it Dal concept al prototipo al prodotto 22/000
  23. 23. STORYBOARDINGwww.follow-app.it Dal concept al prototipo al prodotto 23/000
  24. 24. CONCEPT VIDEO Nokia 888www.follow-app.it Dal concept al prototipo al prodotto 24/000
  25. 25. SESSIONE DI USER FEEDBACK • Prototipo/mockup nello spazio delle soluzioni • Strategia di osservazione (es: checklist) • 1 utente • 1 designer a condurre la sessione • Eventuali osservatori/annotatoriwww.follow-app.it Dal concept al prototipo al prodotto 25/000
  26. 26. SESSIONE DI USER FEEDBACK • 5-10m: domande per capire i bisogni dell’utente e le soluzioni attualmente usate • 10-60m: mostrare il prototipo, intervenire il meno possibile e raccogliere i feedback • 5-10m: concludere rispondendo alle domande dell’utente, segnalando feature non notate e facendo esprimere un giudizio complessivowww.follow-app.it Dal concept al prototipo al prodotto 26/000
  27. 27. SESSIONE DI USER FEEDBACK Cose da fare Cose da NON fare • Coinvolgere l’utente indicando il • Aiutare l’utente o spiegare la UI suo ruolo nel miglioramento del • Rispondere alle domande prodotto dell’utente (durante il test) • “Think aloud protocol” • Assumere atteggiamenti difensivi • “Be a fly on the wall” o offensivi • Domande aperte che non • Porre domande che suggeriscano introducano condizionamenti un’impostazionewww.follow-app.it Dal concept al prototipo al prodotto 27/000

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