Zarai Taraqiati Bank Ltd. (ZTBL) was established in 1961 to promote agricultural development in Pakistan. It has since become the largest agricultural bank, with over 400 branches across Pakistan. ZTBL provides farmers with loans, technical assistance, and other financial products and services. It aims to enhance rural incomes and economic growth through sustainable financing and development programs. While ZTBL has strong brand recognition and a large customer base, it faces challenges from natural disasters affecting agriculture and needs to continue improving operations through technology and staff training.