Zamil Steel is a steel fabrication company established in 1977 in Saudi Arabia with over 6,000 employees globally. It has 6 divisions that produce fabricated steel structures, building panels, structural steel, towers, process equipment, and pre-engineered buildings. The company uses social media like LinkedIn, Facebook, and YouTube for recruitment, background checks, and marketing. However, social media also presents challenges as the extensive available technology must be balanced with cultural awareness, clear policies, and speaking with rather than at audiences.

1. Social Media in HR
Wael Albassam
www.zamilsteel.com 2013 Feb 1

2. Zamil Steel Factories
Saudi Arabia | Egypt | Vietnam | UAE | India
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3. Zamil Steel– Sales Offices
Global Presence - Local Service
61 Sales Offices in 39 countries. 3

4. Company Profile
• Zamil Steel Co. LLC
– Established in 1977 at Dammam, Saudi Arabia
– Zamil Steel employs over 3700 in KSA+ Global employees
– Annual capacity of 500,000 MT fabricated steel structures in all
6 divisions
Job: A2-D984 / Hangar Facilities 4
Client: Ministry

5. Building Component Solutions
• Established in 2008.
• The current annual output is 1,000,000 m2.
• Produces Polyurethane Sandwich Panels.
• Used for cladding, cold stores, partitions, etc.
www.bcoms.com
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6. Structural Steel Division
• Established in 1983.
• The most advanced Structural Steel factory in the region.
• Annual capacity is 84,000 M.T.
• Exports to most countries in the region.
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7. Towers & Galvanizing Division
• Established in 1985
• Annual capacity of 60,000 M.T.
• T&G exports to several countries worldwide
• Design, fabrication and galvanizing of transmission and
telecommunication towers.
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8. Process Equipment Division
• Established in 2003.
• Annual production capacity is 12,000 MT.
• Produce Pressure Vessels, Heat-Exchangers, Reactor Columns,
Oil/Gas Separator, Storage-Tanks, Desalination Evaporators, etc.
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9. Pre Engineered Buildings Division
• Established in 1977.
• Produces all types of Low Rise Buildings.
• 6 Factories located in Saudi, Egypt, Vietnam, India and UAE.
• Total production capacity is 30,000 MT per month.
• Delivered more than 60,000 buildings to 90 countries.
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10. SM in HR
www.zamilsteel.com 2013 Feb 10

11. Old & Traditional
Social Media
• Newspapers
• TV
• Radio
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12. NEW
Social Media
• Internet sites
• IPhone
• I Pad
• Samsung
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13. Internet Websites
• Facebook
• LinkedIn
• Twitter
• Instagram
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14. Internet Websites
• YouTube
• WhatsApp
• Keek
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15. Zamil Experience
• Recruitment:
- Skype
- Bayt.com
- LinkedIn
- Naukri
- Monster
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16. Zamil Experience
• Background Check up:
- Facebook
- Twitter
- Predictive Analytics!
- Social Performance!
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17. Zamil Experience
• Marketing/ Brand Name:
- Instagram
- LinkedIn
- YouTube
- Twitter/Facebook
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18. SM Challenges
• Double Edged Sword
- Available Technology
- Cultural/Individual
awareness
- Qualified staff
- Clear policies
- Speak WITH audience
not AT.
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19. Thank You
Follow me @WaelAlbassam
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