The document outlines lessons learned from the development and launch of a visual bookmark tool called Zootool, detailing the timeline from its beta phase to relaunch. Key insights include the importance of a strong business plan, effective marketing strategies, and the necessity of having a private beta hype before relaunching. The author acknowledges feedback from notable figures in the industry and emphasizes the value of reliable hosting.

1. Z t l
LESSONS LEARNED (ODER SO…)

2. VISUELLES BOOKMARK-TOOL

3. BILDER - VIDEOS - DOKUMENTE - LINKS

4. SHARING ÜBER...
DELICIOUS, FACEBOOK, TUMBLR, TWITTER

5. WER STECKT DAHINTER
HABU BASTIAN
TWITTER.COM/HABU
TWITTER.COM/BASTIANALLGEIER
TWITTER.COM/ZOOTOOL

6. RÜCKBLICK
OKT.07 MÄR.08 JUL.08 APR.09 JAN.10
BACHELOR > BETA > LAUNCH > MASTER > RELAUNCH
0 BENUTZER 4.000 12.000

7. LEKTIONEN

8. LEKTION 1
“ES WÄRE SO GEIL, WENN...” =
SUPER BUSINESS PLAN

9. LEKTION 2
ZOO METAPHER/STORY
ALS DESIGN-KONZEPT

10. LEKTION 3
SELF-MADE-MARKETING
SUCKS/WORKS

11. REAKTIONEN U.A. VON
JEFFREY ZELDMAN
JON HICKS
DION ALMAER
TODD DITCHENDORF
ELLIOT JAY STOCKS
TIM VAN DAMME
SHAUN INMAN
JASON SANTA MARIA
MATTHEW SMITH

12. LEKTION 4
KEIN RELAUNCH MEHR
OHNE PRIVATEN BETA HYPE

13. LEKTION 5
NIX GEHT ÜBER
GUTES/FLEXIBLES HOSTING

14. FOLLOW ME
HTTP:// BASTIAN-ALLGEIER.DE
HTTP:// TWITTER.COM/BASTIANALLGEIER
HTTP:// ZOOTOOL.COM/BASTIAN

15. VIELEN DANK!