ZONA PHARMA is a Bulgarian pharmaceutical company committed to improving people's health and quality of life. It has experienced rapid growth, expanding its product portfolio and employee base. ZONA PHARMA aims to be a leader in health, nutrition, and drugs by delivering solutions that create better health impacts than competitors. The company's core value is contributing to a healthier world through its activities.

1. Zone for health, comfort and longevity!Zone for health, comfort and longevity!
ZONA PHARMA BULGARIAZONA PHARMA BULGARIA
September, 2015September, 2015

2. Zone for health, comfort and longevity!
BULGARIA
Source:
1.
https://www.cia.gov/library/publications/the
-world-factbook/geos/bu.html
2.
http://www.nsi.bg/en
GEOGRAPHY
AREA: 110 879 sq km
POPULATION: 6,924,716 (2014)
POPULATION GROWTH RATE: -0.83% (2014)
URBANIZATION:
URBAN POPULATION: 73.6% of total population
SOFIA (capital): 1.256 million (2014)
ECONOMY
GDP (PPP*): $123.3 billion (2014)
GDP - real growth rate: 1.4% (2014)
INFLATION RATE
(consumer prices):
-0.6% (2014)
AVERAGE WAGE: 395 €
RETIRED PAY: min 80 Euro; max 465 €
UNEMPLOYMENT: 11%
FIX EXCHANGE RATE BGN/€: 1.95583
*purchasing power parity

3. Zone for health, comfort and longevity!
BULGARIAN PHARMA MARKET – SNAPSHOT
TOTAL SALES OF MEDICAL PRODUCTS
AT RETAIL PRICES ARE 1.4 BILLION EUR
MARKET GROWTH
15% IN UNITS
MARKET GROWTH
10% IN VALUE
SUPPLEMENTS
SALES IN EURO 148 Mill
GROWTH 14.7%
MS 10% from Retail Market
HOSPITAL MARKET
SALES IN EURO 210 Mill
GROWTH 15%
MS 15% from Total Market
Rx
SALES IN EURO 818 Mill
GROWTH7.5%
MS 75% from Retail Market
OTC
SALES IN EURO 204 Mill
GROWTH 6%
MS 15% from Retail Market
Source: IMS data analysis for 2014

4. Zone for health, comfort and longevity!
KEY MARKET DYNAMICS
GENERAL
Food composition
Wealth increase
Globalization
Urbanization drive
Sustainability concerns
PATIENTS/CONSUMERS
Aging population
Population growth
HEALTH PROFESSIONALS
Healthcare issues
PRODUCTS
Product solutions that
create better and
measurable impact on
people’s lives than
competing alternatives

5. Zone for health, comfort and longevity!
Help people take advantage of all opportunities to be healthy
Health industry plays an important role in everyday life.
Our vision, mission and values express what we are doing to
health, to keep people’s better quality of life.

6. Zone for health, comfort and longevity!
Our vision is to pave the way to a healthier world.
Promote a healthy lifestyle and urge to improve health products and activities that provide
better quality of life.
Competence, transparency and ethics are the principles that guide us
when we serve our customers and partners and work together as
colleagues and this brings us value.
Through the carrying out of our vision at every
level of our organization, we are recognized by
our employees and customers as the preferred
company.
This significant contribution to business and
society, inspires and motivates our employees.

7. Zone for health, comfort and longevity!
We represent pharmaceutical
and healthcare products to
people that improve lives and
also deliver outstanding value.
We offer the benefits of health,
which allows everyone to make
their life better, and create
values to ensure a better future
for all.
The foundation of our strategy , which aims to provide confidence in the public, is value
and satisfaction to consumers and accessible pricing
VALUE

8. Zone for health, comfort and longevity!
BUILD AN IMPRESSIVE HISTORY
We started with the production of Flex complex, an
already known and preferred brand for joints care.
For a year, we expanded our product range in
different directions.
ZONA PHARMA was founded in 2013 as a company
for the manufacture of health products.
Improve the
metabolism
Digestive enhancer
Regulator of blood
glucose
Healthy weight loss
Men's health
Strengthen the
immunity
Joints care
From this year, ZONA PHARMA is the official
representative of the Italian company Erbozeta.

9. Zone for health, comfort and longevity!
ZONA PHARMA AT A GLANCE
Sales
~€ 1.2 Million
From 350 K
Local presence
15 employees
from 4 to 15
21 products
for 2 years
from 1 to 21
Sustainable
growth
CARG 88% /3 Y/
ZONA PHARMA is a company active in health, nutrition and medical
devices
ZONA PHARMA delivers innovative solutions that nourish, protect
and improve performance in local market such as food and dietary
supplements, personal care and medical devices.
ZONA PHARMA is growing very fast
Source Company review and IMS data

10. Zone for health, comfort and longevity!
ZONA PHARMA ON THE ROAD OF SUCCESS
Enlarge portfolio
and add New
Partners
Start with
Joints Care
Rx portfolio

11. Zone for health, comfort and longevity!
NUTRITIONAL PRODUCTS OF ZONA PHARMA
BLOOD GLUCOSE
REGULATOR
STRENGTHENING
IMMUNITY
JOINTS CARE
ZONA PHARMA
has combined
products with all
the necessary
ingredients for a
full care for joints
in different
concentrations
and routes of
administration.
DIGESTIVE SYSTEM
& METABOLISM
ZONA PHARMA
has a combination
of enzymes and
herbs that
improve digestion
and metabolism.
We have a group
of products aimed
at healthy weight
loss, achieving
optimal weight
and detoxifying
the body.
HEALTH FOR HER
AND FOR HIM
ZONA PHARMA
offers good
solutions for
health of urinary
system and
satisfaction with
intimate
relationships.
Solutions for men
and women.
ANXIETY &
DEPRESSION
ZONA PHARMA
delivers products
for improving
immunity and a
combination
product with
other extracts
that relieve
breathing for
healthy lungs.
ZONA PHARMA
allows you to
enjoy life with a
product that is
shown in studies
as a natural
alternative
providing
tranquility and
good mood.
ZONA PHARMA
offers unique for
Europe, patented
extract that
maintains normal
blood sugar levels
and protects the
liver. It improves
the quality of life
in people with
prediabetes and
type 2 diabetes.

12. Zone for health, comfort and longevity!
PARTNERING TO INCREASE THE ADEQUACY OF HEALTH SOLUTIONS
PATIENTS’ ORGANIZATIONS
"PROMOTED CARE“ project with patients’ organizations to increase disease
awareness.
KOLs
"GOLDEN SPEAKER GROUP"
cooperation with KOLs to share scientific information for the best messages.
BIGGEST PRESS GROUP
Long-term contract with the biggest press group to share information.
HEALTH CARE PROFESSIONALS
Permanent and close contact in order to provide the information for the best
decisions to improve the QoL.
HEALTH AUTHORITY
Communicating with health authorities from the analyst’s and
manufacturer’s perspective and the decision maker’s perspective to provide
a complete service for our products.
We can be successful in a successful world.

13. Zone for health, comfort and longevity!
ZONA PHARMA FLOW CHART
CEO
SALES MANAGER
export, import and
national sales
BUSINES DEVELOMENT
MANAGER
marketing and portfolio
management
QUALITY MANAGER
quality and regulatory
FINANCIAL MANAGER
Financial, accounting
and logistic
FIELD FORCE
2 KAM
8 FTE

14. Zone for health, comfort and longevity!
Galina Palazova
Managing Director
We achieve customer satisfaction through service with
individual approach. We utilize different communication
channels in order to answer the demand and be available.
Zdravko Arnaoudov
Business Development Manager
We choose our products based on market opportunities,
clinical potential and scientific reports of the European
Medicines Agency. For our manufacturing we use
ingredients with proven efficacy and safety studies.
Kamelia Aleksieva
Quality Control
We stand behind our products because we perform
quality control at every stage of production. As a
result, we have products meeting the standards of
quality and customer satisfaction.
Stanimira Mandova
Chief Executive Officer
Our mission is to help people take advantage of all
opportunities to be healthy. Our success is measured by
customer confidence.

15. Zone for health, comfort and longevity!
SUMMARY
Product solutions that create better impact on people’s lives
and more value than competing alternatives
ZONA PHARMA will be a leader in health, nutrition and drugs,
delivering on its mission to give people the advantage of all
opportunities to be healthy.
ZONA PHARMA is committed to realize its targets as they are
set according to its strategy for focused growth, by using its
growth drivers: Economic Growth, Innovation, Sustainability
and Partnerships
ZONA PHARMA’s core value is that our activities should
contribute to a healthier world.

16. Area for health, comfort and longevity!
CONTACTS
ZONA PHARMA LTD.
49 Shipchenski prohod Blvd. fl. 1 office A
1113 Sofia
BULGARIA
Phone: +359 2 822 02 28
Mobile: +359 879 55 08 12
office@zonapharm.com
http://zona-pharma.com

17. Thank you for your interest !