2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
2. 2ZOLL Medical
생존률 – CPR을 하지 않았을 경우
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5 6 7 8 9 10 11
심장 정지 발생 이후 분당 생존률
%
분
3. 3ZOLL Medical
생존률 – 고품질의 CPR을 시행한 경우
심장 정지 발생 이후 분당 생존률
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5 6 7 8 9 10 11
%
분
4. 4ZOLL Medical
생존률 – 고품질의 CPR을 시행한 경우
• 미국심장협회는 2005년부터 심장 마비를 대처 할 때 고품질의 심폐소생술에
대한 강조를 지속적으로 늘림
• 2015년 미국심장협회 지침(5년마다 갱신)은 전기 충격을 권고하든 그렇지
않든 구조자가 다음을 포함하는 고품질 CPR을 전달하는 데 초점을 맞추어야
한다고 규정
흉부 압박 시 5 -6 cm의 깊이
분당 100-120회의 흉부 압박
Part 1 S318
6. 6ZOLL Medical
자동 심장충격기 – ‘ZOLL AED Plus’
오직 ZOLL AED Plus에서,
1. Real CPR Help® 를 통해 갑작스러운 심장마비가 발생한 환자를
소생시키고자 하는 구조대원을 위한 최고의 지원이 가능
2. CPR을 잘 모르는 일반인이 실시하더라도 Real CPR Help® 를 통해 구조자가
고품질 CPR을 수행할 수 있도록 안내하여 매우 스트레스가 많은 상황 동안
자신감과 명확성을 제공
7. 7ZOLL Medical
Real CPR Help® – 임상적 효과
• 미 국 심 장 협 회 (AHA) 가 이 드 라 인 준 수 :
깊이5~6cm, 속도100~120회
• FDA로부터 승인된 유일한 기술 : AHA/ERC
권장사항에 따라 흉부 압박에 대한 시각 및 청각적
피드백을 제공
• 흉부 압박의 속도와 깊이에 관한 실시간 피드백
속도: 속도 감응식 메트로놈 소리가 분당 100회
이상으로 제공
깊이: “더 세게 압박하세요" 또는 “흉부 압박
양호" 음성이 실시간으로 제공
스크린에서 흉부압박 깊이에 대한 그래프가 표시
4가지 즉각적으로 알림 : CPR을 시작하세요,
CPR을 계속하세요, 더세게 압박하세요, 흉부압박
양호
8. 8ZOLL Medical
Real CPR Help® – 임상적 효과
SHOCKS: 01
01:23
PUSH HARDER
SHOCKS: 01
01:25
GOOD
COMPRESSIONS
AED Plus와 함께 라면 2015 미국 심장협회 CPR 가이드라인을 100% 준수
첫번째 5 cm
두번째 6 cm
목표 깊이
9. 9ZOLL Medical
Real CPR Help® – 임상적 효과
Bobrow et al. Annals of Emergency Medicine. 2013;62:47-46.
CPR 수행능력
내용
Real CPR Help
기능 사용 전
Real CPR Help
기능 사용 후
변화율
횟수 (분당 압박) 128 106 -17%
깊이 (인치) 1.78 2.15 21%
사전 전기충격 일시 중지 (초) 26.9 15.5 -42%
CPR 부분 66.2% 83.7% 26%
생존률
환자 유형
Real CPR Help
기능 사용
증가 된 생존율 (배수)
모든 생존자
좋은 기능과
함께
모든 환자 +59.7% 2.72 2.69
전기충격 환자 +113.8% 3.81 3.83
10. 10ZOLL Medical
Real CPR Help® – 임상적 효과
• 모든 AED 중 오직 ZOLL AED Plus만이 CPR의 효율성에 초점.
• 급성심정지환자들 중 전기충격이 필요한 경우는 50%이지만, CPR 수행은
100% 필요
• 타사제품은 Real CPR Help 기술을 보유하고 있지 않고, 오직 전기
충격에만 집중
• AED Plus의 기술
• ZOLL은 급성심정지환자의 성공적인 생존을 달성하기 위해 CPR의
중요성을 인지
• AED Plus의 Real CPR Help 기술을 통해 보다 정확하고 우수한 CPR을
환자에게 제공 가능
11. 11ZOLL Medical
• 타사제품에도 Real CPR Help®와 동일한 기능이 있는지?
• 타사제품의 CPR 도움 관련 내용
1) 고정식 메트로놈 소리만 알려주는 방식
2) CPR을 시행 하는지 감지만 하는 방식
3) CPR을 위한 ‘안내문’만 제공
‘Real CPR help ®’는 구조상황에 필요한
‘실시간 안내’를 제공
VS
Real CPR Help® – 임상적 효과
12. 12ZOLL Medical
Real CPR Help® – 임상적 효과
서울시 주관, 지역사회 심장충격기 사용 및 CPR 프로젝트 연구 결과
- AED의 CPR real time feedback 기술은 낮은 수준의 BLS 스킬을 가진
일반인의 심폐소생술 품질을 향상시킨다.
- 공공 장소에서의 AED의 CPR real time feedback 기술은 사회에서 일반인
CPR의 품질을 유지하거나 향상시키는데 효과적이고 효율적인 방법이 될 수
있다.
Health Soc Care Community. 2019;00:1–8.
CPR real time feedback = Real CPR Help®
13. 13ZOLL Medical
자동 심장충격기 – ‘ZOLL AED Plus’
AED Plus만의 장점
1. 5년 동안 유지비용 제로 - 5년 보증기간, 5년 패드 수명, 5년 배터리 수명
2. 일체형 패드로 되어 있어 잘못된 위치에 패드를 부착하지 않도록 도움
3. 십자모양으로 CPR 압박부위가 표시되어 적절한 위치에 손을 위치하도록 도움
4. 전용 배터리가 아닌 시중에서 쉽게 구할 수 있는 일반 건전지 사용
14. 14ZOLL Medical
제휴사 : FIFA
축구 세계 관리 기구, FIFA는 모든 경기
시작 전에 AED가 구비되도록 의무화 -
회원 협회까지 확대
아 시 아 축 구 연 맹 (AFC) 은 급 성
심장정지로부터 축구선수 보호를 위해
아시아 전역의 47개 회원협회에 배포할
ZOLL AED Plus를 인수
Dato’ Alex Soosay(AFC 사 무 총 장 ) 는
Real CPR Help 때 문 에 AED Plus 가
선택되었다고 설명
2013년 네팔의 한 경기에서는 AED를
즉시 사용해 네팔과 아프가니스탄의 경기
중 심장마비를 일으킨 한 선수의 생명을
구함.
15. 15ZOLL Medical
설치 사례 : 호주
뉴사우스웨일스(호주) 지방소방서 5,450대(세계 최대 자원봉사 소방서비스)
심장마비가 발생했을 때 시민들이 AED에 보다 쉽게 접근할 수 있도록 하는
주요 공공 보건 정책
AED Plus의 선택의 주요 이유:
(1) AED Plus는 생명을 구하는 전기충격을 가하는 제세동기의 역할과
구조자가 고품질 CPR을 수행할 수 있도록 실시간 피드백 기능을 지원함
(2) AED Plus의 독특하고 견고한 설계 – 거칠고 습하며 먼지가 많은
환경에서도 지속되도록 설계됨
NSW 주 전역의 모든 지방 소방서에 AED Plus 구축
16. 16ZOLL Medical
설치 사례 : 싱가폴
싱가포르의 공영주택 'HDB플랫'에 AED Plus 5000대 설치
내무부에 400대 이상 설치 (내부 보안국, MHA HQ, 싱가포르 경찰국,
교도소 서비스, 중앙 마약국, 출입국 관리국, 카지노 & 규제 당국, 홈 팀
아카데미)
싱가포르 인민회에 200대 이상 설치
17. 17ZOLL Medical
• 소생분야와 급성 중환자분야에
독점적으로 집중
• 탄탄한 R&D
• 동급최강의 고품질 제품
• 안정적이고 신뢰할 수 있는
제품
• 규정준수 표준사항 충족
• 탁월한 수상 경력에 빛나는
고객 지원
Why ZOLL?
Editor's Notes
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.
Talk Track:
The impact of Real CPR Help has been studied and documented in the peer-reviewed scientific literature. Several Arizona services deployed Real CPR Help in combination with scenario-based training. They saw remarkable improvements in a study of 484 consecutive cardiac arrest patients.
This study reported substantial improvements for both CPR performance and survival:
With respect to chest compressions, following the incorporation of Real CPR Help into the training, all major parameters came into line with the Guidelines’ recommendations.
The impact of the improved CPR shows up in the survival findings . We see here that that survival rates increased dramatically both for all patients and the subset with witness shockable rhythms. The odds ratios we see tell us that 1) the likelihood of survival almost triples for all patients, and 2) it almost quadruples for witness arrests found with shockable rhythms. Perhaps most importantly, we find these odds ratios hold for good neurological outcomes.
Let’s put these results in context. We tend to think of witnessed arrest as the patients most likely to survive. Despite a belief that we are saving the se “easier” patients, the incorporation of Real CPR Help improved their survival by almost 4-fold.