Zilele Biz 2007 (Summary)
•Download as PPT, PDF•
0 likes•316 views
The document summarizes several presentations from the Zilele Biz 2007 Marketing & Advertising conference. It discusses Paul Garisson's presentation on "The New Rules of Marketing" and how marketing should focus more on customer experience and outcomes rather than activities. It also briefly outlines presentations by Marcin Wosniak on the internet advertising market in Poland, Lucian Despoiu on social networking marketing, and Mugur Patrascu on a study of three new types of consumers. The last part references a study by Dan Petre & Dragos Iliescu on the psychological profile of marketing bloggers.
Report
Share
Report
Share
![Zilele Biz 2007 Marketing & Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/zilele-biz-2007-summary-1196248037656939-5/85/Zilele-Biz-2007-Summary-1-320.jpg)
![Paul Garisson: "Noile reguli ale marketingului" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Preventing Christmas Tree Fires
On average, one in every 9 reported home Christmas tree fires results in a death. Real trees pose a fire hazard if not cared for properly. Some tips to prevent Christmas tree fires include only using indoor lights indoors, selecting a fresh tree and keeping it in water, keeping lights and decorations away from heat sources, and unplugging lights when leaving the room.
Eye, The Mirror Of Our Personality
This short document promotes a website and encourages people to value themselves more highly. It uses exclamation points to enthusiastically declare that humans are miracles and deserve greater recognition or rewards. In a few words, it aims to boost self-esteem and direct readers to a specific website for more information.
Leverage SAP with 1Key BI
Numerous companies around the world have invested in SAP ERP solutions to automate the transactions & processes of their daily business operations. SAP ERP was designed as a OLTP system & not an analytical and reporting system. Many organisations running SAP applications are enhancing the value of SAP solutions through the complete Business Intelligence (BI) capabilities of 1KEY.
Webquest El Cuerpo Humano
Este documento presenta las instrucciones para un proyecto sobre el cuerpo humano. Los estudiantes deben formar grupos para investigar y presentar información sobre el esqueleto, sistema muscular, sistema nervioso, sistema cardiovascular y sistema respiratorio. Se especifican los requisitos, recursos, evaluación y conclusiones.
‘It’s not age that makes you older; not changing along with everyone else will’
OMD-Puerto Rico has developed a new approach to market research called IP (intuitions & perceptions) to better understand changing consumer behavior. IP is a continuous daily study of over 3,500 people that provides up-to-date insights into media consumption, entertainment, and lifestyle preferences. This approach allows OMD to identify the best ways to communicate with target audiences and gives clients immediate answers to business questions without lengthy research. By adapting to shifts in the industry, OMD aims to position itself as a business consultant that delivers valuable ideas and insights through innovative tools like IP.
Strategia i branding w social media. | Konferencja I Design | Anna Ledwoń-Bla...
Traktowane po macoszemu, za trudne, niepotrzebne. Zrobione: wrzucane do szuflady. Mylone z taktyką, planowane na pół roku do przodu. Zbędne.
Czyli wszystko to, czego nigdy nie powinniśmy mówić i zrobić ze strategią. Dlaczego? I jak w takim razie przeprowadzić tego typu działania poprawnie? Tego dowiesz się z wystąpienia!
21PGDM-BHU102,Soumyajit Karamakar_Capstone_Report.docx
This document discusses a research project report on the impact of digital and social media marketing on consumer behavior. The report includes an introduction outlining the importance of digital marketing compared to traditional marketing and how consumers interact differently. It also discusses literature on consumer digital culture and how identities extend into digital realms. Research topics examined include fashion blogging influence and how advertisers can customize ads. The conclusion emphasizes how digital tools have allowed businesses to engage customers globally and grow their brands.
2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...
The document summarizes a presentation by Nick Panayi of CSC and Jason Siegel of Bluetext about digitally advancing the customer journey at CSC. They discuss defining the customer brand experience through the customer journey. Bluetext helped CSC redefine the customer brand and journey by discovering the current state, defining a differentiated and personalized experience, and visualizing what success would look like. The new approach focused on memorable, differentiated, globally extensible content across key platforms to drive better results for CSC's digital content and customer experience.
Recommended
Preventing Christmas Tree Fires
On average, one in every 9 reported home Christmas tree fires results in a death. Real trees pose a fire hazard if not cared for properly. Some tips to prevent Christmas tree fires include only using indoor lights indoors, selecting a fresh tree and keeping it in water, keeping lights and decorations away from heat sources, and unplugging lights when leaving the room.
Eye, The Mirror Of Our Personality
This short document promotes a website and encourages people to value themselves more highly. It uses exclamation points to enthusiastically declare that humans are miracles and deserve greater recognition or rewards. In a few words, it aims to boost self-esteem and direct readers to a specific website for more information.
Leverage SAP with 1Key BI
Numerous companies around the world have invested in SAP ERP solutions to automate the transactions & processes of their daily business operations. SAP ERP was designed as a OLTP system & not an analytical and reporting system. Many organisations running SAP applications are enhancing the value of SAP solutions through the complete Business Intelligence (BI) capabilities of 1KEY.
Webquest El Cuerpo Humano
Este documento presenta las instrucciones para un proyecto sobre el cuerpo humano. Los estudiantes deben formar grupos para investigar y presentar información sobre el esqueleto, sistema muscular, sistema nervioso, sistema cardiovascular y sistema respiratorio. Se especifican los requisitos, recursos, evaluación y conclusiones.
‘It’s not age that makes you older; not changing along with everyone else will’
OMD-Puerto Rico has developed a new approach to market research called IP (intuitions & perceptions) to better understand changing consumer behavior. IP is a continuous daily study of over 3,500 people that provides up-to-date insights into media consumption, entertainment, and lifestyle preferences. This approach allows OMD to identify the best ways to communicate with target audiences and gives clients immediate answers to business questions without lengthy research. By adapting to shifts in the industry, OMD aims to position itself as a business consultant that delivers valuable ideas and insights through innovative tools like IP.
Strategia i branding w social media. | Konferencja I Design | Anna Ledwoń-Bla...
Traktowane po macoszemu, za trudne, niepotrzebne. Zrobione: wrzucane do szuflady. Mylone z taktyką, planowane na pół roku do przodu. Zbędne.
Czyli wszystko to, czego nigdy nie powinniśmy mówić i zrobić ze strategią. Dlaczego? I jak w takim razie przeprowadzić tego typu działania poprawnie? Tego dowiesz się z wystąpienia!
21PGDM-BHU102,Soumyajit Karamakar_Capstone_Report.docx
This document discusses a research project report on the impact of digital and social media marketing on consumer behavior. The report includes an introduction outlining the importance of digital marketing compared to traditional marketing and how consumers interact differently. It also discusses literature on consumer digital culture and how identities extend into digital realms. Research topics examined include fashion blogging influence and how advertisers can customize ads. The conclusion emphasizes how digital tools have allowed businesses to engage customers globally and grow their brands.
2015 Mid Atlantic Marketing Summitt - Bluetext Presents with CSC on Digital C...
The document summarizes a presentation by Nick Panayi of CSC and Jason Siegel of Bluetext about digitally advancing the customer journey at CSC. They discuss defining the customer brand experience through the customer journey. Bluetext helped CSC redefine the customer brand and journey by discovering the current state, defining a differentiated and personalized experience, and visualizing what success would look like. The new approach focused on memorable, differentiated, globally extensible content across key platforms to drive better results for CSC's digital content and customer experience.
Session 2 - Old & New Rules of PR and Marketing
Session 2 of this class covers the old rules of PR & Marketing, the changing industry landscape and why we need new rules of marketing & PR.
The Future of Creativity - People's Insights by MSLGROUP
Les 15 commandements de la créativité
La créativité est plus que jamais le nerf de la guerre des RP. C’est ce que révèle une étude Publicis Consultants / MSLGROUP, à travers le témoignage de ses experts. Février 2015
Content Marketing Whitepaper-2
This document discusses content marketing strategies. It covers how traditional tactics like search engine marketing are becoming less effective, while content marketing through content publishing, native advertising, and social media is growing in importance. Content marketing involves telling stories that audiences want to hear in order to engage them, differentiate brands, and improve discoverability online. The document provides statistics on the impact of content and discusses best practices for a content marketing strategy including developing an "editorial perspective" to guide high-quality, consistently published content.
Wp marketing is_content
Marketing executives agree that content is now the core of marketing strategy. As media becomes more fragmented, marketers must provide high-quality content across multiple channels to engage customers who consume information in various ways. This represents a major shift from mass marketing to customized, micro-marketing approaches centered around useful content that attracts customers and encourages them to share content with others. The rise of content marketing is transforming marketing approaches and requiring the integration of advertising, public relations, and marketing disciplines.
Future of Insights Project
This document summarizes the findings of a study on the future of the insights function conducted with over 300 senior marketers and insights leaders.
There is a gap between how insights leaders see themselves and how senior marketers perceive the insights function. While insights leaders see themselves as strategic consultants or explorers, many senior marketers still view insights as behind-the-scenes data collectors. However, both groups agree that insights should play the role of strategic consultants or explorers. The document outlines three paths for insights to transform - through basic organizational changes, becoming more proactive innovators, or getting involved in top-level business decisions. Overall, there is an opportunity for insights to become drivers of brand growth if this perception gap can
Future-of-Insights-Project
This document summarizes the findings of a study conducted by the World Federation of Advertisers (WFA) and BrainJuicer Group PLC on the future of the insights function. Over 300 senior marketers and insights leaders from 94 large companies participated in the study.
The study found that while insights leaders see themselves as strategic advisors, less than a third of senior marketers are satisfied with insights and see the function more as data collectors. There is consensus that insights should play a more strategic role by integrating more closely with marketing and adopting new methods and ideas. However, some new methods are more popular with marketers than insights leaders, suggesting differences in priorities. The document outlines opportunities and challenges for insights to evolve and
Deloitte digital | Global Marketing Trends 2022
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
The New Consumers
To build trust and confidence, brands need to maintain open channels of communication regarding what they believe in and how they are behaving.
The Power of Influence
This document summarizes new research conducted by JCDecaux Airport into the influence of individuals who travel through airports. The research found that 10% of the population are "Engaged Britons" who shape opinions and are influential because they thoughtfully engage with issues. Airports have the highest concentration of these influential individuals compared to other media. The research also found that Engaged Britons are early adopters, socially connected, and receptive to informative advertising from prestigious global brands at airports. By targeting advertising at these influential individuals in airports, messages can spread more widely as they diffuse the information to their broad social networks.
The Future of Marketing: Seizing the Customer Experience
86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.
Watch our sponsored webinar to learn why you should never leave the side of your customer on their buying journey and how to prepare for a customer-centric future. We’ll share insights from top CMOs, revealed in new research from The Economist Intelligence Unit, on how they expect to:
- Leverage data and technology to understand customers’ behavior
- Personalize the customer experience through top marketing channels (and how innovative brands are already succeeding)
- Boost their brand value by delivering a better experience
17 B2B Women Marketers: One Question, Many Challenges
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question:
“What’s the #1 brand challenge facing B2B companies today?”
This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
TOP brand challenge facing B2B companies
This document summarizes responses from 17 female B2B marketers on the top brand challenge facing B2B companies. Their responses covered a wide range of challenges, including developing simplicity in marketing, balancing short and long-term goals, gaining enterprise-wide investment in the brand, navigating multiple channels and stakeholders, driving relevance, differentiation and pipeline growth, and forming emotional connections with customers. The diversity of responses indicates there is no single biggest challenge but many opportunities to strengthen B2B brands.
181009 Webinar Data_Driven_Marketing
The document outlines an agenda for a webinar on designing data-driven marketing strategies. The agenda includes an introduction, discussing their vision, how to design a data-driven marketing strategy, and examples of brands using social data. It also lists key learnings as generating awareness, interest growth, virality, memory, microsegmentation, and strengthening the brand-consumer relationship.
Research Whitepaper
Research is key to developing a successful content marketing strategy in today's business environment. As customers conduct more of their own research online before engaging with sales, content must shift from thought leadership to providing commercial insights that challenge existing views. High-quality proprietary research can influence audiences by addressing issues in a unique way and positioning the brand as larger and more credible. The document outlines how conducting market research and incorporating insights can help content marketing overcome challenges like monopolies, network effects, and customer lock-in.
Webinar: "Data Driven Marketing Research Techniques"
The document discusses various research techniques for data-driven marketing strategies, including both online and offline qualitative and quantitative methods. It describes using surveys, focus groups, customer journey mapping, audience profiling with tools like Global Web Index, social media research, and panel surveys to understand target audiences. The goal is to gain insights into who the audiences are, what they value, and how they interact with brands in order to develop stronger marketing strategies.
Data, design and delivery the 3 d’s of today’s digital marketing world
This document discusses the importance of data, design, and delivery (the 3 D's) in modern digital marketing. It provides examples of how top companies are using insights from data to design personalized customer journeys and deliver high-quality content across digital channels. Effective use of data, journey mapping, and digital delivery are said to be critical for marketers to drive impact and customer engagement in today's business environment.
The future of consumer insights
This document summarizes Joel Rubinson's presentation on the future of consumer insights. Some key points:
- Research needs to shift from discrete projects to providing a continuous flow of insights and move from validating findings to shaping thinking.
- New technologies and data sources are changing the landscape of consumer insights, like social media and behavioral data.
- Research must understand consumers as social beings influenced by emotion and focus on brand experiences rather than surveys.
- A "research transformation" is needed to make research more visionary, impactful, and inspire organizations with insights.
Pernod Cover and Story Tasting Panel
Pernod Ricard USA has assembled a team of trade marketing experts led by Frank Polley to pioneer new channels and retool their approach to on- and off-premise marketing. The team includes directors overseeing brand education, multicultural marketing, trade marketing, on-premise engagement and marketing operations. They are focused on collaborating across departments and measuring the impact of their plans. A key focus is evolving the brand ambassador program to provide highly engaged representatives who are experts on their brands and social media.
Humanizing The B2B Decision-Making Journey
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Content Marketing Strategies for FMCG
Content marketing is a marketing strategy that focuses on creating and distributing valuable content to attract and engage a target audience. It aims to build relationships and conversations between brands and consumers through content rather than traditional advertising. The report examines case studies and key lessons, and discusses the opportunities and risks of content marketing for FMCG businesses. It provides an overview of the content marketing landscape.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
More Related Content
Similar to Zilele Biz 2007 (Summary)
Session 2 - Old & New Rules of PR and Marketing
Session 2 of this class covers the old rules of PR & Marketing, the changing industry landscape and why we need new rules of marketing & PR.
The Future of Creativity - People's Insights by MSLGROUP
Les 15 commandements de la créativité
La créativité est plus que jamais le nerf de la guerre des RP. C’est ce que révèle une étude Publicis Consultants / MSLGROUP, à travers le témoignage de ses experts. Février 2015
Content Marketing Whitepaper-2
This document discusses content marketing strategies. It covers how traditional tactics like search engine marketing are becoming less effective, while content marketing through content publishing, native advertising, and social media is growing in importance. Content marketing involves telling stories that audiences want to hear in order to engage them, differentiate brands, and improve discoverability online. The document provides statistics on the impact of content and discusses best practices for a content marketing strategy including developing an "editorial perspective" to guide high-quality, consistently published content.
Wp marketing is_content
Marketing executives agree that content is now the core of marketing strategy. As media becomes more fragmented, marketers must provide high-quality content across multiple channels to engage customers who consume information in various ways. This represents a major shift from mass marketing to customized, micro-marketing approaches centered around useful content that attracts customers and encourages them to share content with others. The rise of content marketing is transforming marketing approaches and requiring the integration of advertising, public relations, and marketing disciplines.
Future of Insights Project
This document summarizes the findings of a study on the future of the insights function conducted with over 300 senior marketers and insights leaders.
There is a gap between how insights leaders see themselves and how senior marketers perceive the insights function. While insights leaders see themselves as strategic consultants or explorers, many senior marketers still view insights as behind-the-scenes data collectors. However, both groups agree that insights should play the role of strategic consultants or explorers. The document outlines three paths for insights to transform - through basic organizational changes, becoming more proactive innovators, or getting involved in top-level business decisions. Overall, there is an opportunity for insights to become drivers of brand growth if this perception gap can
Future-of-Insights-Project
This document summarizes the findings of a study conducted by the World Federation of Advertisers (WFA) and BrainJuicer Group PLC on the future of the insights function. Over 300 senior marketers and insights leaders from 94 large companies participated in the study.
The study found that while insights leaders see themselves as strategic advisors, less than a third of senior marketers are satisfied with insights and see the function more as data collectors. There is consensus that insights should play a more strategic role by integrating more closely with marketing and adopting new methods and ideas. However, some new methods are more popular with marketers than insights leaders, suggesting differences in priorities. The document outlines opportunities and challenges for insights to evolve and
Deloitte digital | Global Marketing Trends 2022
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
The New Consumers
To build trust and confidence, brands need to maintain open channels of communication regarding what they believe in and how they are behaving.
The Power of Influence
This document summarizes new research conducted by JCDecaux Airport into the influence of individuals who travel through airports. The research found that 10% of the population are "Engaged Britons" who shape opinions and are influential because they thoughtfully engage with issues. Airports have the highest concentration of these influential individuals compared to other media. The research also found that Engaged Britons are early adopters, socially connected, and receptive to informative advertising from prestigious global brands at airports. By targeting advertising at these influential individuals in airports, messages can spread more widely as they diffuse the information to their broad social networks.
The Future of Marketing: Seizing the Customer Experience
86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.
Watch our sponsored webinar to learn why you should never leave the side of your customer on their buying journey and how to prepare for a customer-centric future. We’ll share insights from top CMOs, revealed in new research from The Economist Intelligence Unit, on how they expect to:
- Leverage data and technology to understand customers’ behavior
- Personalize the customer experience through top marketing channels (and how innovative brands are already succeeding)
- Boost their brand value by delivering a better experience
17 B2B Women Marketers: One Question, Many Challenges
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question:
“What’s the #1 brand challenge facing B2B companies today?”
This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
TOP brand challenge facing B2B companies
This document summarizes responses from 17 female B2B marketers on the top brand challenge facing B2B companies. Their responses covered a wide range of challenges, including developing simplicity in marketing, balancing short and long-term goals, gaining enterprise-wide investment in the brand, navigating multiple channels and stakeholders, driving relevance, differentiation and pipeline growth, and forming emotional connections with customers. The diversity of responses indicates there is no single biggest challenge but many opportunities to strengthen B2B brands.
181009 Webinar Data_Driven_Marketing
The document outlines an agenda for a webinar on designing data-driven marketing strategies. The agenda includes an introduction, discussing their vision, how to design a data-driven marketing strategy, and examples of brands using social data. It also lists key learnings as generating awareness, interest growth, virality, memory, microsegmentation, and strengthening the brand-consumer relationship.
Research Whitepaper
Research is key to developing a successful content marketing strategy in today's business environment. As customers conduct more of their own research online before engaging with sales, content must shift from thought leadership to providing commercial insights that challenge existing views. High-quality proprietary research can influence audiences by addressing issues in a unique way and positioning the brand as larger and more credible. The document outlines how conducting market research and incorporating insights can help content marketing overcome challenges like monopolies, network effects, and customer lock-in.
Webinar: "Data Driven Marketing Research Techniques"
The document discusses various research techniques for data-driven marketing strategies, including both online and offline qualitative and quantitative methods. It describes using surveys, focus groups, customer journey mapping, audience profiling with tools like Global Web Index, social media research, and panel surveys to understand target audiences. The goal is to gain insights into who the audiences are, what they value, and how they interact with brands in order to develop stronger marketing strategies.
Data, design and delivery the 3 d’s of today’s digital marketing world
This document discusses the importance of data, design, and delivery (the 3 D's) in modern digital marketing. It provides examples of how top companies are using insights from data to design personalized customer journeys and deliver high-quality content across digital channels. Effective use of data, journey mapping, and digital delivery are said to be critical for marketers to drive impact and customer engagement in today's business environment.
The future of consumer insights
This document summarizes Joel Rubinson's presentation on the future of consumer insights. Some key points:
- Research needs to shift from discrete projects to providing a continuous flow of insights and move from validating findings to shaping thinking.
- New technologies and data sources are changing the landscape of consumer insights, like social media and behavioral data.
- Research must understand consumers as social beings influenced by emotion and focus on brand experiences rather than surveys.
- A "research transformation" is needed to make research more visionary, impactful, and inspire organizations with insights.
Pernod Cover and Story Tasting Panel
Pernod Ricard USA has assembled a team of trade marketing experts led by Frank Polley to pioneer new channels and retool their approach to on- and off-premise marketing. The team includes directors overseeing brand education, multicultural marketing, trade marketing, on-premise engagement and marketing operations. They are focused on collaborating across departments and measuring the impact of their plans. A key focus is evolving the brand ambassador program to provide highly engaged representatives who are experts on their brands and social media.
Humanizing The B2B Decision-Making Journey
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Content Marketing Strategies for FMCG
Content marketing is a marketing strategy that focuses on creating and distributing valuable content to attract and engage a target audience. It aims to build relationships and conversations between brands and consumers through content rather than traditional advertising. The report examines case studies and key lessons, and discusses the opportunities and risks of content marketing for FMCG businesses. It provides an overview of the content marketing landscape.
Similar to Zilele Biz 2007 (Summary) (20)
The Future of Creativity - People's Insights by MSLGROUP
The Future of Creativity - People's Insights by MSLGROUP
The Future of Marketing: Seizing the Customer Experience
The Future of Marketing: Seizing the Customer Experience
17 B2B Women Marketers: One Question, Many Challenges
17 B2B Women Marketers: One Question, Many Challenges
Webinar: "Data Driven Marketing Research Techniques"
Webinar: "Data Driven Marketing Research Techniques"
Data, design and delivery the 3 d’s of today’s digital marketing world
Data, design and delivery the 3 d’s of today’s digital marketing world
Recently uploaded
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Recently uploaded (20)
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024