2. Profile
• Name
Florian Figge
• Title
Creative Director, member of the managing board
• Work experience
6 years – creative direction & general management FIGGE+SCHUSTER AG
2 years – art direction Mediengruppe Münchner Merkur/tz (Ippen Group)
• Major projects/clients
Beck‘s merchandising – Insight into the conception and creation
4. Step 1 Kick off meeting with the design team
• brand profile and innovations
• The corporate design of the brand
5. Kick off
Kick off with the design team: focus on the brand profile, the product range and the target market
Beck’s merchandising – Insight into the conception and creation