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LINKEDIN
ALGORITEM
# HASHTAGI
uporaba hashtagov vpliva na algoritem
brez # imate 50 % manjši vpliv na svoj feed
optimalno število hashtagov naj bi bilo 3 
spamanje s hashtagi ima negativen vpliv na engagement
bolje uporabiti nobenega hashtaga kot več kot 6
LIKES, COMMENTS & SHARES
likes oz. všečki imajo le 50 % vpliva
shares oz. deljenja imajo samo 25 % vpliva
komentirajte na vsak komentar pri vaših objavah - samo
like komentarja ne bo dovolj
01
LINKEDIN
ALGORITEM
DOSEG
prva ura objave je ključna - več komentarjev bo objava
pridobila v prvi uri, višji bo doseg
LinkedIn članki imajo praktično ničen doseg
deljene objave imajo tudi ničen doseg
ne objavite več kot ene objave na dan, saj ima več objav v
istem dnevu negativen učinek na vse objave
LINKEDIN PAGES
povprečen doseg LinkedIn strani je 4 - 6 %
ko začnete slediti LinkedIn strani, se bodo vsebine en
teden večkrat pojavljale v feedu
če se NE boste odzvali (like, comment, share), ne boste več
videvali objav
če se boste odzvali, bo LinkedIn algoritem favoriziral
objave in jih še naprej prikazoval v vašem feedu 02
LINKEDIN
ALGORITEM
DRUGO
ne vodite uporabnikov ven z LinkedIna - objave z
zunanjo povezavo imajo izredno nižji doseg
LinkedIn social selling index vpliva na algoritem
video izgublja na moči - ne bi sicer še naredila križa čez
video
taganje (označevanje) kontaktov ali strani ne vpliva na
algoritem, je pa dobrodošlo zaradi notifications
algoritem ima rad dokumente v objavah (pdf, PPT,
word), saj to pomeni koristno, obogateno vsebino
če imate All star profil (dopolnjen s ključnimi elementi),
bo pozitivno vplivalo na doseg vaših objav
Engagement je ključ!
03

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Zbrani nasveti o LinkedIn algoritmu

  • 1. LINKEDIN ALGORITEM # HASHTAGI uporaba hashtagov vpliva na algoritem brez # imate 50 % manjši vpliv na svoj feed optimalno število hashtagov naj bi bilo 3  spamanje s hashtagi ima negativen vpliv na engagement bolje uporabiti nobenega hashtaga kot več kot 6 LIKES, COMMENTS & SHARES likes oz. všečki imajo le 50 % vpliva shares oz. deljenja imajo samo 25 % vpliva komentirajte na vsak komentar pri vaših objavah - samo like komentarja ne bo dovolj 01
  • 2. LINKEDIN ALGORITEM DOSEG prva ura objave je ključna - več komentarjev bo objava pridobila v prvi uri, višji bo doseg LinkedIn članki imajo praktično ničen doseg deljene objave imajo tudi ničen doseg ne objavite več kot ene objave na dan, saj ima več objav v istem dnevu negativen učinek na vse objave LINKEDIN PAGES povprečen doseg LinkedIn strani je 4 - 6 % ko začnete slediti LinkedIn strani, se bodo vsebine en teden večkrat pojavljale v feedu če se NE boste odzvali (like, comment, share), ne boste več videvali objav če se boste odzvali, bo LinkedIn algoritem favoriziral objave in jih še naprej prikazoval v vašem feedu 02
  • 3. LINKEDIN ALGORITEM DRUGO ne vodite uporabnikov ven z LinkedIna - objave z zunanjo povezavo imajo izredno nižji doseg LinkedIn social selling index vpliva na algoritem video izgublja na moči - ne bi sicer še naredila križa čez video taganje (označevanje) kontaktov ali strani ne vpliva na algoritem, je pa dobrodošlo zaradi notifications algoritem ima rad dokumente v objavah (pdf, PPT, word), saj to pomeni koristno, obogateno vsebino če imate All star profil (dopolnjen s ključnimi elementi), bo pozitivno vplivalo na doseg vaših objav Engagement je ključ! 03